Drive B2B Transformation with eCommerce and Integration Platform

1. DRIVE B2B TRANSFORMATION WITH
ECOMMERCE AND INTEGRATION PLATFORM
PHAN VU GIAP - BEEHEXA CORP - FOUNDER & CEO

2. AGENDA
1. UNDERSTANDING DIGITAL TRANSFORMATION
2. TRANSFORM B2B BY USING E-COMMERCE PLATFORMS
3. TRANSFORM B2B BY USING HYBRID INTEGRATION PLATFORM

3. CUSTOMER
COMPETITION
DATA
INNOVATION
VALUE
UNDERSTANDING DIGITAL TRANSFORMATION
FIVE DOMAINS OF DIGITAL
TRANSFORMATION

4. T R A N S F O R M B 2 B B Y U S I N G E C O M M E R C E P L A T F O R M S
1. WHAT IS B2B?
2. COMMON TYPES OF B2B INTERACTION
3. WHY E-COMMERCE TRANSFORM B2B?
4. POPULAR E-COMMERCE PLATFORMS

5. WHAT IS B2B?
1. Business-to-business (B2B)
is a transaction or
business conducted
between one business and
another, such as a
wholesaler and retailer.
2. B2B transactions tend to
happen in the supply
chain, where one company
will purchase raw
materials from another to
be used in the
manufacturing process.
B2B TRANSACTIONS

6. B2B BUYING JOURNEY

7. COMMON TYPES OF B2B INTERACTION
1. Request a Quote
2. Call for Price
3. Catalog Permission
4. Bulk Order / Quick Order or Wholesales Fast Order
5. Wholesale / Dealer / Company Account Management
6. Company Credit Management
7. Warranty Management
8. Multiple Invoice Payment
9. Payment Restriction

8. WHY E-COMMERCE TRANSFORM B2B
99%
1%
B2B BUYERS
$55K per online
transaction committed
1.Improved Efficiency
2.Improved Buyer Experience
3.Enabling Self-Service
4.Improved Brand Awareness
5.More Flexible Sales Strategies
6.Analytics Capability with Centralized Data

9. POPULAR B2B E-COMMERCE SOLUTIONS

10. B2B E-ECOMMERCE TRENDS
Self-service portals
Business process automation
Marketplaces
Omnichannel commerce
Integration
Big data
Mobile commerce
Modularity and composability
Cloud adoption
Security
AI
IoT
Social commerce
VR and AR
Cryptocurrencies
Personalization
Fintech and payments
83%
65%
57%
52%
52%
48%
39%
39%
39%
26%
26%
22%
38%
40%
52%
34%
33%
38%
30%
38%
9%
9%
4%
4%
4%
12%
5%
4%
4%
12%
7%
11%
3%
4%
2022 2021

11. A U T O M A T E B 2 B W I T H H Y B R I D I N T E G R A T I O N P L A T F O R M
1. LEGACY SYSTEMS – MAINTAIN OR MODERNIZE
2. ENABLE B2B E-COMMERCE INTEGRATION WITH HIP
3. A CASE STUDY

12. LEGACY SYSTEMS – MAINTAIN OR MODERNIZE
If the business process [it supports] is still valid, then it's not a legacy system

13. ENABLE B2B E-COMMERCE INTEGRATION WITH HYBRID INTEGRATION PLATFORM

14. INDMAR CASE STUDY
MAGENTO B2B E-COMMERCE & INFOR SYTELINE ERP INTEGRATION

16. PROBLEMS
1. Infor Mongoose Platform is good for building Syteline
ERP but not a good option for building friendly
eCommerce website and warranty management system
2. Hard to maintain and customize
3. Hard to search for parts and engines because of large
database (nearly 20M records of data relation between
engines and parts)
ONLINE DEALER PORTAL

17. PROBLEMS
1. API was not working as documentation (especially
pagination)
2. Tons of features so not easy for development team
to understand everything
3. Must connect with the online portal perfectly
INFOR CLOUD INDUSTRIAL (SYTELINE) ERP SOFTWARE

18. OUR TASKS
BUILD THE NEW PORTAL ON MAGENTO 2 COMMUNITY
CONNECT MAGENTO 2 COMMUNITY AND SYTELINE ERP USING
OUR HEXASYNC INTEGRATION PLATFORM

19. 3 MONTHS
We had to deliver a project in 3 months which they could
not deliver for years
Challenges

20. Challenges
WE KNEW NOTHING ABOUT SYTELINE ERP

21. dealers.indmar.com
the new portal on magento 2
opensource
Connect magento 2 and Syteline ERP
using hexasync integration platform
BUT WE MADE IT

22. IMPROVING BUYER EXPERIENCE
1. FROM 3 MINS TO LOWER THAN 2 SECONDS
SEARCHING TIME
2. DEALERS CAN MANAGE ALL WARRANTY
REQUESTS VIA MODERN WEB PORTAL INSTEAD
OF USING PHONE OR EMAILS
3. PAYING MULTIPLE INVOICES USING CREDIT
CARD WITH ONE CLICK PAYMENT MODULE,
EXTENED USING ON MAGENTO OPENSOURCE
872 ms

23. Optimizing / Automating Business
Operation by saving ton of time for
updating data between different systems

24. 71 Bui Ta Han, An Phu Ward,
District 2, Ho Chi Minh City,
Vietnam
MAILING ADDRESS
hello@beehexa.com
EMAIL ADDRESS
(+84) 978711217
PHONE NUMBER