2. •
Introduction
•
Historical and place on the market
•
•
•
Historical
The market: Topologu an data
Different ways of distribution
•
The stores
•
Internet
•
The innovations
•
Conclusion
4. 1956
1924
1929
1948
Appearance
of the brand
Tesco
Opening of
the first store
First service
store
First
supermarket
in London
50’s and 60’s
Development
throgh
acquisitions
(more than
800)
1979
Annual sales
exceed one
billion pound
5. 1992
•Appearance
of the slogan
« every little
helps »
•Opening of
the first Tesco
Metro in
London
1995
1997
•New
CEO, Terry
Leahy
•316%
increase in
turnover
2000
•Launch of the
website
Tesco.com
2011
•Philip Clarke
succeeded
Terry Leahy
6. Distributor based
in the UK, Ireland
and Asia
The 3rd distributor
global
2011: Turnover of
81,5 billion Euros
The 1st distributor
in UK
Activity
Distribution of:
food and nonfood, phone
service
11. Recruitment and training of 8000 new employees (245 million Euros)
Renovation store (245 million Euros)
Continuing “Big price Drop”
Improve supply
Reorientation marketing and communication
Improve online
12. •
Loss of customers at Tesco
•
Increase of sales at Sainsbury’s
•
Asda: “Everyday low price”
•
Tesco: “Big price Drop”
•
The gap with competitors as Sainsbury’s has narrowed:
•
•
•
2004: 6%
2011: 2,9%
Asda:
•
•
•
360 stores in UK in 2010
385 stores in 2011
More 25 store in 2012
13. 90’s
• 20 commitments towards the
customer
1995
• Club Card
• Analyse customer’s behaviour
14. •
The catalogue Tesco Rewards
•
Creation of a « low prices »
range, while keeping the Premium
range
•
50% of products are from
distributors
