November 2010
A picture of Tesco in North-East Asia – Shanghaip g
November 2010
Dr Clive Black/Dr Darren Shirley
Good morning ShanghaiGood morning Shanghai
2
Tesco China. Shanghai. Guangxin store: modernised 10.2k sq mTesco China. Shanghai. Guangxin store: modernised 10.2k sq m
3
Tesco China. Guangxin check outsTesco China. Guangxin check outs
4
Tesco China. Food authenticity remains importantTesco China. Food authenticity remains important
5
Tesco China. Shanghai. Florence & Fred (F+F) arrives from EuropeTesco China. Shanghai. Florence & Fred (F F) arrives from ...
Tesco China. Shanghai. Fewer bikes on the road but still a key categoryTesco China. Shanghai. Fewer bikes on the road but ...
Tesco China. Economic progress seen in ‘widening’ TV rangeTesco China. Economic progress seen in widening TV range
8
Tesco China. Shanghai. Core homewares on promotion (see pallets)Tesco China. Shanghai. Core homewares on promotion (see pa...
Tesco China. Proprietary brands still dominate HouseholdTesco China. Proprietary brands still dominate Household
10
Tesco China. Shanghai. Personal care goes into higher categoriesTesco China. Shanghai. Personal care goes into higher cate...
Tesco China. Supplier supported labour in personal careTesco China. Supplier supported labour in personal care
12
Tesco China. Shanghai. ‘Welcome’ promotional aisleTesco China. Shanghai. Welcome promotional aisle
13
Tesco China. Shanghai. ‘Happy Bakery’ Tesco sub-brand introducedTesco China. Shanghai. Happy Bakery Tesco sub brand introd...
Tesco China. Shanghai. Fresh produce particularly attracts puntersTesco China. Shanghai. Fresh produce particularly attrac...
Tesco China. Shanghai. Local lines – seeds (1)Tesco China. Shanghai. Local lines seeds (1)
16
Tesco China. Shanghai. Local fresh produce lines (2)Tesco China. Shanghai. Local fresh produce lines (2)
17
Tesco China. Shanghai. Local fresh produce lines (3)Tesco China. Shanghai. Local fresh produce lines (3)
18
Tesco China. Shanghai. Local fresh produce lines (4)Tesco China. Shanghai. Local fresh produce lines (4)
19
Tesco China. Shanghai. Local fresh produce lines (5)Tesco China. Shanghai. Local fresh produce lines (5)
20
Tesco China. Shanghai. Local fresh produce (6) – lots of leavesTesco China. Shanghai. Local fresh produce (6) lots of leav...
Tesco China. Shanghai. The introduction of chilled fresh produceTesco China. Shanghai. The introduction of chilled fresh p...
Tesco China. Shanghai. Supplier supported promotionsTesco China. Shanghai. Supplier supported promotions
23
Tesco China. Shanghai. In-store theatreTesco China. Shanghai. In store theatre
24
Tesco China. Shanghai. In-store egg & dumpling productsTesco China. Shanghai. In store egg & dumpling products
25
Tesco China. Shanghai. Fresh meat butchery in-storeTesco China. Shanghai. Fresh meat butchery in store
26
Tesco China. Shanghai. Fresh fish (squid) on promotionTesco China. Shanghai. Fresh fish (squid) on promotion
27
Tesco China. Shanghai. Fresh fish counter merchandisingTesco China. Shanghai. Fresh fish counter merchandising
28
Tesco China. Shanghai. Own label in soft beveragesTesco China. Shanghai. Own label in soft beverages
29
Tesco China. Shanghai. Branded cola - no shelf ready merchandising…yetTesco China. Shanghai. Branded cola no shelf ready m...
Tesco China. Shanghai. Private label in groceryTesco China. Shanghai. Private label in grocery
31
Tesco China. Shanghai. Tesco Value although wasn’t that a high profileTesco China. Shanghai. Tesco Value although wasn t t...
Tesco China. Shanghai. Local own label – Value rock sugarTesco China. Shanghai. Local own label Value rock sugar
33
Tesco China. Shanghai. Value rice from the north & southTesco China. Shanghai. Value rice from the north & south
34
Tesco China. Shanghai. Retailing Services – Tesco/Union Pay/MastercardTesco China. Shanghai. Retailing Services Tesco/Unio...
Tesco China. Shanghai. The competition - CarrefourTesco China. Shanghai. The competition Carrefour
36
Tesco China. Shanghai. The competition’s bus - CarrefourTesco China. Shanghai. The competition s bus Carrefour
37
Tesco China. Shanghai. The competition – E-Mart (Shinsegae)Tesco China. Shanghai. The competition E Mart (Shinsegae)
38
Tesco China. Shanghai. The competition – E-Mart (Shinsegae)Tesco China. Shanghai. The competition E Mart (Shinsegae)
39
Tesco China. Shanghai. The competition - LotusTesco China. Shanghai. The competition Lotus
40
Tesco China. Shanghai. The leading competition – RT Mart (Auchan)Tesco China. Shanghai. The leading competition RT Mart (A...
Tesco China. Shanghai. The competition – Wal*MartTesco China. Shanghai. The competition Wal Mart
42
Tesco China. Shanghai. The competition – Wal*MartTesco China. Shanghai. The competition Wal Mart
43
Tesco China. Wal*Mart fresh produce – lower range density than TescoTesco China. Wal Mart fresh produce lower range densit...
Tesco China. Shanghai. Wal*Mart – a more basic proposition than TescoTesco China. Shanghai. Wal Mart a more basic proposit...
Tesco China. Shanghai. Wal*Mart – lower level of theatre than TescoTesco China. Shanghai. Wal Mart lower level of theatre ...
Tesco China. Shanghai. Extended Qibao storeTesco China. Shanghai. Extended Qibao store
47
Tesco China. Shanghai. Qibao bike parkTesco China. Shanghai. Qibao bike park
48
Tesco China. Shanghai. Buses at the readyTesco China. Shanghai. Buses at the ready
49
Tesco China. Shanghai. The architectural link with LiverpoolTesco China. Shanghai. The architectural link with Liverpool
50
Tesco China. Good night ShanghaiTesco China. Good night Shanghai
51
Shore Capital Stockbrokers
Tel: 0151 600 3701Tel: 0151 600 3701
Fax: 0151 600 3727
email: clive.black@shorecap.co.uk
C E h...
53
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A picture of Tesco in North-East Asia – Shanghai

  1. 1. November 2010 A picture of Tesco in North-East Asia – Shanghaip g November 2010 Dr Clive Black/Dr Darren Shirley
  2. 2. Good morning ShanghaiGood morning Shanghai 2
  3. 3. Tesco China. Shanghai. Guangxin store: modernised 10.2k sq mTesco China. Shanghai. Guangxin store: modernised 10.2k sq m 3
  4. 4. Tesco China. Guangxin check outsTesco China. Guangxin check outs 4
  5. 5. Tesco China. Food authenticity remains importantTesco China. Food authenticity remains important 5
  6. 6. Tesco China. Shanghai. Florence & Fred (F+F) arrives from EuropeTesco China. Shanghai. Florence & Fred (F F) arrives from Europe 6
  7. 7. Tesco China. Shanghai. Fewer bikes on the road but still a key categoryTesco China. Shanghai. Fewer bikes on the road but still a key category 7
  8. 8. Tesco China. Economic progress seen in ‘widening’ TV rangeTesco China. Economic progress seen in widening TV range 8
  9. 9. Tesco China. Shanghai. Core homewares on promotion (see pallets)Tesco China. Shanghai. Core homewares on promotion (see pallets) 9
  10. 10. Tesco China. Proprietary brands still dominate HouseholdTesco China. Proprietary brands still dominate Household 10
  11. 11. Tesco China. Shanghai. Personal care goes into higher categoriesTesco China. Shanghai. Personal care goes into higher categories 11
  12. 12. Tesco China. Supplier supported labour in personal careTesco China. Supplier supported labour in personal care 12
  13. 13. Tesco China. Shanghai. ‘Welcome’ promotional aisleTesco China. Shanghai. Welcome promotional aisle 13
  14. 14. Tesco China. Shanghai. ‘Happy Bakery’ Tesco sub-brand introducedTesco China. Shanghai. Happy Bakery Tesco sub brand introduced 14
  15. 15. Tesco China. Shanghai. Fresh produce particularly attracts puntersTesco China. Shanghai. Fresh produce particularly attracts punters 15
  16. 16. Tesco China. Shanghai. Local lines – seeds (1)Tesco China. Shanghai. Local lines seeds (1) 16
  17. 17. Tesco China. Shanghai. Local fresh produce lines (2)Tesco China. Shanghai. Local fresh produce lines (2) 17
  18. 18. Tesco China. Shanghai. Local fresh produce lines (3)Tesco China. Shanghai. Local fresh produce lines (3) 18
  19. 19. Tesco China. Shanghai. Local fresh produce lines (4)Tesco China. Shanghai. Local fresh produce lines (4) 19
  20. 20. Tesco China. Shanghai. Local fresh produce lines (5)Tesco China. Shanghai. Local fresh produce lines (5) 20
  21. 21. Tesco China. Shanghai. Local fresh produce (6) – lots of leavesTesco China. Shanghai. Local fresh produce (6) lots of leaves 21
  22. 22. Tesco China. Shanghai. The introduction of chilled fresh produceTesco China. Shanghai. The introduction of chilled fresh produce 22
  23. 23. Tesco China. Shanghai. Supplier supported promotionsTesco China. Shanghai. Supplier supported promotions 23
  24. 24. Tesco China. Shanghai. In-store theatreTesco China. Shanghai. In store theatre 24
  25. 25. Tesco China. Shanghai. In-store egg & dumpling productsTesco China. Shanghai. In store egg & dumpling products 25
  26. 26. Tesco China. Shanghai. Fresh meat butchery in-storeTesco China. Shanghai. Fresh meat butchery in store 26
  27. 27. Tesco China. Shanghai. Fresh fish (squid) on promotionTesco China. Shanghai. Fresh fish (squid) on promotion 27
  28. 28. Tesco China. Shanghai. Fresh fish counter merchandisingTesco China. Shanghai. Fresh fish counter merchandising 28
  29. 29. Tesco China. Shanghai. Own label in soft beveragesTesco China. Shanghai. Own label in soft beverages 29
  30. 30. Tesco China. Shanghai. Branded cola - no shelf ready merchandising…yetTesco China. Shanghai. Branded cola no shelf ready merchandising…yet 30
  31. 31. Tesco China. Shanghai. Private label in groceryTesco China. Shanghai. Private label in grocery 31
  32. 32. Tesco China. Shanghai. Tesco Value although wasn’t that a high profileTesco China. Shanghai. Tesco Value although wasn t that a high profile 32
  33. 33. Tesco China. Shanghai. Local own label – Value rock sugarTesco China. Shanghai. Local own label Value rock sugar 33
  34. 34. Tesco China. Shanghai. Value rice from the north & southTesco China. Shanghai. Value rice from the north & south 34
  35. 35. Tesco China. Shanghai. Retailing Services – Tesco/Union Pay/MastercardTesco China. Shanghai. Retailing Services Tesco/Union Pay/Mastercard 35
  36. 36. Tesco China. Shanghai. The competition - CarrefourTesco China. Shanghai. The competition Carrefour 36
  37. 37. Tesco China. Shanghai. The competition’s bus - CarrefourTesco China. Shanghai. The competition s bus Carrefour 37
  38. 38. Tesco China. Shanghai. The competition – E-Mart (Shinsegae)Tesco China. Shanghai. The competition E Mart (Shinsegae) 38
  39. 39. Tesco China. Shanghai. The competition – E-Mart (Shinsegae)Tesco China. Shanghai. The competition E Mart (Shinsegae) 39
  40. 40. Tesco China. Shanghai. The competition - LotusTesco China. Shanghai. The competition Lotus 40
  41. 41. Tesco China. Shanghai. The leading competition – RT Mart (Auchan)Tesco China. Shanghai. The leading competition RT Mart (Auchan) 41
  42. 42. Tesco China. Shanghai. The competition – Wal*MartTesco China. Shanghai. The competition Wal Mart 42
  43. 43. Tesco China. Shanghai. The competition – Wal*MartTesco China. Shanghai. The competition Wal Mart 43
  44. 44. Tesco China. Wal*Mart fresh produce – lower range density than TescoTesco China. Wal Mart fresh produce lower range density than Tesco 44
  45. 45. Tesco China. Shanghai. Wal*Mart – a more basic proposition than TescoTesco China. Shanghai. Wal Mart a more basic proposition than Tesco 45
  46. 46. Tesco China. Shanghai. Wal*Mart – lower level of theatre than TescoTesco China. Shanghai. Wal Mart lower level of theatre than Tesco 46
  47. 47. Tesco China. Shanghai. Extended Qibao storeTesco China. Shanghai. Extended Qibao store 47
  48. 48. Tesco China. Shanghai. Qibao bike parkTesco China. Shanghai. Qibao bike park 48
  49. 49. Tesco China. Shanghai. Buses at the readyTesco China. Shanghai. Buses at the ready 49
  50. 50. Tesco China. Shanghai. The architectural link with LiverpoolTesco China. Shanghai. The architectural link with Liverpool 50
  51. 51. Tesco China. Good night ShanghaiTesco China. Good night Shanghai 51
  52. 52. Shore Capital Stockbrokers Tel: 0151 600 3701Tel: 0151 600 3701 Fax: 0151 600 3727 email: clive.black@shorecap.co.uk C E h F i k St t Li l L2 7RB N b 2010 52 Corn Exchange, Fenwick Street, Liverpool L2 7RB November 2010
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