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How big is the "next big thing" of The Internet of Things forecast to be? What are the best practices for building smart brands? And which brand examples can teach marketers how to develop a competitive advantage today to capture, engage and retain the customers of tomorrow?
Through this presentation Christina "CK" Kerley covers the 5 best practices for building smart brands—across the critical areas of expanding value, empowering customers, providing simplicity, co-creating dynamic experiences and instilling personalization—supported by examples from a mix of industries.
NOTE: a version of this presentation with audio is available--see slide 4 for URLs.