THE

SMART

R E V O L U T I O N

Building Smart Brands For Tomorrow’s Smarter World

Audio Slideshow
&
Free eBook!
Web: al...
Hi, I’m CK. I’ll Be Your Host…

#1

The SMART Revolution:
What It is, Why It’s Important

#2

Building Smart Brands:
5 Bes...
From Smartphones To…

Portables

Wearables

Embeddables

Ingestibles

Implantables

SMART EVERYTHING!
WAIT! Before You Get Started…
This Presentation Is Available With Audio…

CLICK HERE FOR AUDIO VERSION
Mobile’s Anytime-Anywhere Power

Has Overtaken The Entire World
Now, Mobile’s Newest, Boldest
and Biggest Frontier…

Is Connecting Things—Not People.
From Smartphones To…

Portables

Wearables

Embeddables

Ingestibles

Implantables

SMART EVERYTHING!
These Technologies Go By Many Terms…

Ubiquitous Computing
“UbiComp”

The Internet of Things
“IoT”

Machine-to-Machine
Com...
Why Do I Call It:

The Smart Revolution?

SMART Byproducts:
Smart products, services and
brands are the key byproducts
of ...
The “Next Big Thing” Is Going To Be:
Really,

REALLY….

Billions of Smart Things… Trillions In Value
Verizon predicts

19 billion
connected
things by 2016

Cisco is forecasting

50 billion
connected
things by 2020
Morgan St...
Credit Suisse

Ten-Fold Increase In Wearables By 2016
by 2016: From $3-$5 billion… to $30-$50 billion
IDC is forecasting

...
Imagine your life without
your smartphone…

Right now it’s only our
phones that are smart.
Soon, all the things that
make ...
#1

Expand
Value

#2

Empower
Customers

#3

Provide
Simplicity

#4

Dynamic
Experiences

#5

Instill
Personalization

5 B...
Smart Brands
Transform
Single, Dumb
Products
Into Fuller,
Smarter Solutions
For Customers

Best Practice:

Expand Value

#...
Nike: From Athletic Products Provider To Personal Trainer
(And Fitness Network)

Expand Value
Asthmapolis: Transforming An Asthma Inhaler Into A Smart
Partner In Managing—And Preventing—Asthma Attacks

Expand Value
©...
Smart Brands
Empower
Customers
Through New
Insights That
Drive Better
Outcomes

Best Practice:

Empower Customers

#2
Jawbone “UP” Band: Track and Understand Your Levels
of Activity and Sleep—Easily and Automatically

Empower Customers
Adhesive Vitals Monitor: Monitor Your Stats In
Real-Time, All The Time—Take Control of Your Health!

Empower Customers
Smart Brands
Replace
Complexity
With Simplicity
For Customers

Best Practice:

Provide Simplicity

#3
GlowCaps: Transforming “Dumb” Pill Bottles Into Smart
Medication Reminders

Provide Simplicity
Tagg:

Never Lose Fido Again… And Track His Fitness Activity

Provide Simplicity
Smart Brands
Turn Static
Elements into
Dynamic
Experiences
For Customers

Best Practice:

Dynamic Experiences

#4
Golf: Sensor-Enabled Glove Gives The Game A New Element
of Excitement And Help Players Track Their Progress

Dynamic Exper...
Vail Resorts: Transforming the Ski Ticket Into A Device That
Tracks & Awards Progress Enables A Whole New Skiing Experienc...
Smart Brands
Are MicroPersonalized by
Customers—Not
Mass-Produced
by Companies

Best Practice:

Instill Personalization

#...
Nest:

The Thermostat That Learns And Acts On Your
Personal Preferences And Habits

Instill Personalization
Retail: Personalizing the Chaotic Big-Box Retail Trip Into A
Boutique Shopping Experience

Instill Personalization
From Smartphones To…

Portables

Wearables

Embeddables

Ingestibles

Implantables

SMART EVERYTHING!
#1

Expand
Value

#2

Empower
Customers

#3

Provide
Simplicity

#4

Dynamic
Experiences

#5

Instill
Personalization

5 B...
Get The
eBook!
Go to:

allthingsCK.com
Click on “eBooks”
QUESTIONS For CK ?
Comment: Leave A Comment
Tweet Me: @CKSays
Email Me: CK@allthingsCK.com

MORE Mobile Videos, eBooks & A...
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The "Smart" Revolution: Building Smart Brands For Tomorrow's Smarter World

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How big is the "next big thing" of The Internet of Things forecast to be? What are the best practices for building smart brands? And which brand examples can teach marketers how to develop a competitive advantage today to capture, engage and retain the customers of tomorrow?

Through this presentation Christina "CK" Kerley covers the 5 best practices for building smart brands—across the critical areas of expanding value, empowering customers, providing simplicity, co-creating dynamic experiences and instilling personalization—supported by examples from a mix of industries.

NOTE: a version of this presentation with audio is available--see slide 4 for URLs.

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The "Smart" Revolution: Building Smart Brands For Tomorrow's Smarter World

  1. 1. THE SMART R E V O L U T I O N Building Smart Brands For Tomorrow’s Smarter World Audio Slideshow & Free eBook! Web: allthingsCK.com Christina “CK” Kerley Twitter: @CKsays
  2. 2. Hi, I’m CK. I’ll Be Your Host… #1 The SMART Revolution: What It is, Why It’s Important #2 Building Smart Brands: 5 Best Practices & Examples #3 BONUS eBook: Get Your Free Copy!
  3. 3. From Smartphones To… Portables Wearables Embeddables Ingestibles Implantables SMART EVERYTHING!
  4. 4. WAIT! Before You Get Started… This Presentation Is Available With Audio… CLICK HERE FOR AUDIO VERSION
  5. 5. Mobile’s Anytime-Anywhere Power Has Overtaken The Entire World
  6. 6. Now, Mobile’s Newest, Boldest and Biggest Frontier… Is Connecting Things—Not People.
  7. 7. From Smartphones To… Portables Wearables Embeddables Ingestibles Implantables SMART EVERYTHING!
  8. 8. These Technologies Go By Many Terms… Ubiquitous Computing “UbiComp” The Internet of Things “IoT” Machine-to-Machine Communications “M2M” … And Companies Brand Them In Many Ways
  9. 9. Why Do I Call It: The Smart Revolution? SMART Byproducts: Smart products, services and brands are the key byproducts of these emerging technologies SMART Benefits: The benefit of connecting things is creating smart systems for B2B and B2C applications across all industries SMART Best Practices: For marketers, the best practice—and goal—is to create smart brands for their target audiences
  10. 10. The “Next Big Thing” Is Going To Be: Really, REALLY…. Billions of Smart Things… Trillions In Value
  11. 11. Verizon predicts 19 billion connected things by 2016 Cisco is forecasting 50 billion connected things by 2020 Morgan Stanley is predicting 75 billion connected things by 2020 Billions of Connected Things!
  12. 12. Credit Suisse Ten-Fold Increase In Wearables By 2016 by 2016: From $3-$5 billion… to $30-$50 billion IDC is forecasting $8.9 Trillion In Global Spending by 2020 Cisco is forecasting $14.4 Trillion In Value At Stake by 2022 Trillions of Dollars!
  13. 13. Imagine your life without your smartphone… Right now it’s only our phones that are smart. Soon, all the things that make up the world all around us will be smart.
  14. 14. #1 Expand Value #2 Empower Customers #3 Provide Simplicity #4 Dynamic Experiences #5 Instill Personalization 5 Best Practices SMART BRANDS!
  15. 15. Smart Brands Transform Single, Dumb Products Into Fuller, Smarter Solutions For Customers Best Practice: Expand Value #1
  16. 16. Nike: From Athletic Products Provider To Personal Trainer (And Fitness Network) Expand Value
  17. 17. Asthmapolis: Transforming An Asthma Inhaler Into A Smart Partner In Managing—And Preventing—Asthma Attacks Expand Value ©2013 Christina “CK” Kerley/CKB2B All Rights Reserved
  18. 18. Smart Brands Empower Customers Through New Insights That Drive Better Outcomes Best Practice: Empower Customers #2
  19. 19. Jawbone “UP” Band: Track and Understand Your Levels of Activity and Sleep—Easily and Automatically Empower Customers
  20. 20. Adhesive Vitals Monitor: Monitor Your Stats In Real-Time, All The Time—Take Control of Your Health! Empower Customers
  21. 21. Smart Brands Replace Complexity With Simplicity For Customers Best Practice: Provide Simplicity #3
  22. 22. GlowCaps: Transforming “Dumb” Pill Bottles Into Smart Medication Reminders Provide Simplicity
  23. 23. Tagg: Never Lose Fido Again… And Track His Fitness Activity Provide Simplicity
  24. 24. Smart Brands Turn Static Elements into Dynamic Experiences For Customers Best Practice: Dynamic Experiences #4
  25. 25. Golf: Sensor-Enabled Glove Gives The Game A New Element of Excitement And Help Players Track Their Progress Dynamic Experience
  26. 26. Vail Resorts: Transforming the Ski Ticket Into A Device That Tracks & Awards Progress Enables A Whole New Skiing Experience Dynamic Experience
  27. 27. Smart Brands Are MicroPersonalized by Customers—Not Mass-Produced by Companies Best Practice: Instill Personalization #5
  28. 28. Nest: The Thermostat That Learns And Acts On Your Personal Preferences And Habits Instill Personalization
  29. 29. Retail: Personalizing the Chaotic Big-Box Retail Trip Into A Boutique Shopping Experience Instill Personalization
  30. 30. From Smartphones To… Portables Wearables Embeddables Ingestibles Implantables SMART EVERYTHING!
  31. 31. #1 Expand Value #2 Empower Customers #3 Provide Simplicity #4 Dynamic Experiences #5 Instill Personalization 5 Best Practices SMART BRANDS!
  32. 32. Get The eBook! Go to: allthingsCK.com Click on “eBooks”
  33. 33. QUESTIONS For CK ? Comment: Leave A Comment Tweet Me: @CKSays Email Me: CK@allthingsCK.com MORE Mobile Videos, eBooks & Articles: allthingsCK.com

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