2. Sean John Paris Hilton
A description of the advertisement A black and white image of Sean John This advertisement has a big main image of Paris
sitting on a bed surrounded by two girls. Hilton looking at the camera in a very passionate
There is the picture of the perfume bottle way. There is a big image of the fragrance bottle
and the name and slogan of the advert in so it is clear to see and will catch the audiences
white and yellow font. eye. Also the title of the product is in large bold
font.
Who created the advertisement? Sean John created the advert as he Paris Hilton created the advert as she designed
designed the perfume and it is about him! the perfume.
What the product is trying to sell – a lifestyle? Better looks? The product is trying to sell a better This product is trying to sell a better lifestyle to
lifestyle, it’s aimed at men so its saying if men, its saying if you wear this fragrance you will
you wear this you will get all the girls and get a girlfriend like Paris Hilton!
get fit and have a lot of money.
What colours are used – why? The main image is black and white to make The main image is quite bright and eye catching
the perfume bottle which is a navy colour so if you were to see it the advertisement would
stand out so it catches the audience’s eye. catch you’re eye as you would see a big image of
The slogan is in white and the name of the Paris Hilton, the font is big and bold and eye
brand is in yellow so it stands out! catching.
What picture is used – why? A picture of Sean John in bed with two girls A picture of Paris Hilton wearing revealing
with no clothes on is used as it shows if you lingerie looking at the camera in a passionate way
wear this perfume you will get all the girls is used to catch the audience’s eye and to make
you want and live a complete different the men want a girlfriend like Paris Hilton.
lifestyle.
What fonts are used –why? The slogan and title are in a big bold font, Big bold black font is used for the logo but the
the slogan is white and the title is yellow. title is in big, bold, black curly font this makes the
This is because it will catch the audience’s audience wonder what it is about and will read
eye and make them want to buy the the advert and make them want to buy it.
product.
What you like about the advertisement? It shows a good lifestyle and has big bold It is very eye catching and the colours are bright
fonts so it is clear to see. and the image is interesting.
Where you would see the advertisement? I could see this advertisement in a I could see this advertisement in a magazine or
magazine or on the television as I think the on the television as I think the age range that
age range that would wear this perfume would wear this perfume would read magazines
would read magazines and watch and watch television.
television.