3. Sean Jean Paris Hilton
A description of the advertisement The advertisement of Sean The advertisement of Paris Hilton
Jean the fragrance is is designed for men looks like an
designed for men, and looks expensive fragrance as it is in a
like it has a very masculine very pretty bottle & looks like it
smell to it and makes you has a nice smell to it.
smell nice, as in the
advertisement it has women
around him.
Who created the advertisement? Sean Jean created the Carson Pirie Scott created the
advertisement for this advertisement for this product.
product.
What the product is trying to sell – a lifestyle? Better looks? This product is trying to sell This product is trying to sell you a
you a fragrance that has a fragrance with a smell that people
nice smell to it. The like Paris Hilton would like. Paris
advertisement is trying to tell Hilton is wearing pearls in the
the audience that the advertisement so this fragrance
fragrance attracts people. may smell expensive.
What colours are used – why? The advertisement is black The advertisement uses plain
and white because it is saying colours like black and light beiges
the perfume is on the clothes she wears. The
‘’Unforgivable’’ unforgivable clothes look new and expensive,
means not forgiven, this may the advertisement is trying to tell
mean he has done something the audience the fragrance is
bad. ‘new’ and ‘expensive’.
What picture is used – why?
What fonts are used –why?