The document discusses how data visualization is only the tip of the iceberg when it comes to effectively communicating and using data. While data visualization helps analyze and understand complex data, challenges remain in connecting metrics to goals, accessing outdated reports, and restricting user customization. A more effective approach involves a scorecard system to track results, a accountability system for corrective actions, and a communication system to cascade information. Combined, these elements provide permissions control, cascading scorecards, an action register, and dashboards to give management insights into performance. The software PBL ScoreCard is said to integrate these components for efficient management.