Amazon and marketplace trends and growth stats. Preamble to larger discussion on ecommerce challenges and opportunities available here: https://youtu.be/JNfHJ9IjPHw

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Inside Perspectives from 7-Figure
Ecommerce Sellers
The Landscape & Trends

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Ecommerce Penetration & Growth
● 14-15% annual
growth
● 17-18% penetration

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Ecommerce Channel Growth Opportunities
Amazon continues to grow and
dominate, but competition emerges,
including Social Commerce

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What % of consumer
product searches
start on Amazon?
*According to Jungle Scout’s 2021 US Amazon Advertising Report
a) 31%
b) 56%
c) 74%

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Amazon Advertising Growth
● Growth of 50%+ last two years, tripling
from 2019 levels
● Amazon will account for 13% of US digital
advertising market
● Drivers
○ Continued ecomm growth
○ Growing competition
○ Upper funnel advertising (SBV, SD, DSP)
○ Courting of large multinational brands and non-
ecommerce brands (e.g. financial services)

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Amazon Ad Prices Up, ROAS down

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Search, Display, & Retail Media Ad Market Share

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Retail Media Networks
8

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Inside Perspectives from 7-Figure Ecommerce Sellers
Jeff Campbell Matt Beaton
CEO
Brian Mills
President
Chris Spenner
General Manager