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The Sway A gentle movement to spur innovation in online content business models May 26, 2009
Why ‘The Sway’?
Digital content revenue 1.0 Ads Ads Content
 
CPM rates going down…
CPM is becoming less valuable…
Online display advertising spend decreasing ,[object Object],[object Object],[object Object],[object Object]
What is Digital Content Revenue 2.0?
Let’s find the future
Is this Digital Content Revenue 2.0? Ads Ads Content Sponsored conversation Affiliate link
What are the rules?
Where do I come from?
We began as Skimbit.com, a social decision-making tool…
… and became Skimlinks
 
 
Let’s do things differently

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Alicias Intro Presentation