back to 2010. Affiliation was unknown in the Middle eastern Market. performance Marketing , affiliate network and other CPS or CPA where completely absent. This was the first stone...
The digital disruption of airbnb and how IHG should reactYannick Pinkinelli
The presentation covers the digital disruption of airbnb in the hospitality indutry and the best ways for the other players to react (focused on IHG - InterContinental Hotels Group) - Yannick Pinkinelli
The digital disruption of airbnb and how IHG should reactYannick Pinkinelli
The presentation covers the digital disruption of airbnb in the hospitality indutry and the best ways for the other players to react (focused on IHG - InterContinental Hotels Group) - Yannick Pinkinelli
Avant Groupon, Les sites de deals, mareduc et même Google ou facebook ou twitter. Je rêvais déjà des coupons de réductions en ligne et de la big data pour comprendre et cibler les consommateurs ! :-)
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Si la création d’un site Internet peut paraître simple dans l’esprit de beaucoup de personnes, il vaut mieux éviter de négliger certaines étapes si vous voulez que votre site vous apporte ce que vous en attendez.
Cette liste n’est pas exhaustive, et les fonctionnalités à mettre en oeuvre dépendent aussi du type de site que vous souhaitez créer et des objectifs que vous vous fixez, mais elle vous permettra peut-être d’éviter d’oublier une étape importante.
Formation ergonomie : Questions pour bien commencer la conception d'un site w...Laurent Mottet
Ce slide est utilisé lors de la formation ergonomie d'un site web. Il contient un ensemble de questions qui devront trouver réponse lors de la création de son site. Les thèmes abordés sont les objectifs du client, la concurrences, la charte graphique, l'hébergement web, le planning, les mise à jour et les CMS, le référencement et le budget. Ce slide est utilisé par le formateur Laurent Mottet. Formations données à Liège, Namur, Bruxelles et Charleroi en Belgique.
Booster Votre Entreprise Via Votre Site InternetNicolas Finet
Votre site web est le support d’information sur votre société le plus largement utilisé et ce par tous vos clients et prospects.
Comment booster votre entreprise via la création d'un site Internet?
Quels sont les éléments a prendre en compte lors de la conception de votre site internet?
Une présentation de www.sortlist.com
Retour sur la présentation de l'atelier "Ergonomie d'un site web" animé par Fred Colantonio.
Retrouvez les idées reçues, les principes élémentaires, etc.
Futur du digital marketing en Tunisie: les tendances à suivre en 2015Bahia Nar
Il existe trois types de marketeurs et comment ils traitent et suivent les nouvelles tendances: il y a ceux qui le laissent arriver, ceux qui font en sorte que ça arrive et ceux qui se demandent qu’est ce qui s’est passé. Jusque là on peut dire que le marketeur intelligent est celui de la deuxième catégorie, qui fait attention à tout ce qui arrive et essaye d’être en avance.
Les réseaux sociaux et le digital marketing peuvent être la clé mais une bonne stratégie social media ou digital marketing est la bonne voix.
Quelles sont les nouvelles tendances pour le digital marketing en Tunisie pour 2015?
Ceci est le sujet de cette présentation adressée à la deuxième catégorie des marketeurs
Alibaba.com - 1999: site B2B pour connecter la fabrication en Chine pour les acheteurs étrangers principalement des américains .
Il a été le premier site en anglais qui été créé en Chine pour le commerce
il connecte les acheteurs et les vendeurs dans une plate-forme
où des millions de commerçants vendent à des millions de personnes
les ventes sont effectuées A travers le paltforme Alibaba et non par Alibaba
il est important de comprendre la distinction
Alibaba n'a aucun désir de vendre des produits à des consommateurs ou des entreprises, car il va de rivaliser avec ses marchands
Alibaba fait de l'argent sur les services e-commerce par la vente de publicité pour les marchands qui vendent sur leurs marchés par commissions de vente et d'autres services de commerce électronique comme des services Web.
Alibaba est B2B, B2C, C2C et il a des marches Flash Sale
Alibaba investir dans les technologies chinoises et américaines et il a des marchés chinois et américains transfrontaliers
Trouvez les fabricants, les fournisseurs, les importateurs, les exportateurs, les acheteurs, les grossistes, les fils du commerce et les produits de qualité
Si vous voulez vendre et créer votre site Alibaba pro, veuillez nous contacter sur : cherquia-mubarak2011@live.be
Piloter sa campagne digital marketing de A à ZAmar LAKEL, PhD
Tout mais vraiment tout pour piloter une campagne marketing digitale. Ce cours est pensé pour couvrir l'ensemble des techniques de marketing digital. Emailing, Social Media, SEO, Ads, etc. Tout y passe comme une to do list au service de votre plan de com digital
dat Struct is a leader in providing offshore IT/eCommerce services across industry verticals, dat Struct combines deep industry knowledge, operational excellence, a partnership approach to client engagement and comprehensive service offerings across various industries to enhance the customer’s value proposition as well as their profitability.
Avant Groupon, Les sites de deals, mareduc et même Google ou facebook ou twitter. Je rêvais déjà des coupons de réductions en ligne et de la big data pour comprendre et cibler les consommateurs ! :-)
Affiliate marketing is just one of many acquisition strategies. In this presentation, Nicky Senyard takes you through how to set-up and manage your affiliate program so that it complements your other acquisition channels and overall business model.
Si la création d’un site Internet peut paraître simple dans l’esprit de beaucoup de personnes, il vaut mieux éviter de négliger certaines étapes si vous voulez que votre site vous apporte ce que vous en attendez.
Cette liste n’est pas exhaustive, et les fonctionnalités à mettre en oeuvre dépendent aussi du type de site que vous souhaitez créer et des objectifs que vous vous fixez, mais elle vous permettra peut-être d’éviter d’oublier une étape importante.
Formation ergonomie : Questions pour bien commencer la conception d'un site w...Laurent Mottet
Ce slide est utilisé lors de la formation ergonomie d'un site web. Il contient un ensemble de questions qui devront trouver réponse lors de la création de son site. Les thèmes abordés sont les objectifs du client, la concurrences, la charte graphique, l'hébergement web, le planning, les mise à jour et les CMS, le référencement et le budget. Ce slide est utilisé par le formateur Laurent Mottet. Formations données à Liège, Namur, Bruxelles et Charleroi en Belgique.
Booster Votre Entreprise Via Votre Site InternetNicolas Finet
Votre site web est le support d’information sur votre société le plus largement utilisé et ce par tous vos clients et prospects.
Comment booster votre entreprise via la création d'un site Internet?
Quels sont les éléments a prendre en compte lors de la conception de votre site internet?
Une présentation de www.sortlist.com
Retour sur la présentation de l'atelier "Ergonomie d'un site web" animé par Fred Colantonio.
Retrouvez les idées reçues, les principes élémentaires, etc.
Futur du digital marketing en Tunisie: les tendances à suivre en 2015Bahia Nar
Il existe trois types de marketeurs et comment ils traitent et suivent les nouvelles tendances: il y a ceux qui le laissent arriver, ceux qui font en sorte que ça arrive et ceux qui se demandent qu’est ce qui s’est passé. Jusque là on peut dire que le marketeur intelligent est celui de la deuxième catégorie, qui fait attention à tout ce qui arrive et essaye d’être en avance.
Les réseaux sociaux et le digital marketing peuvent être la clé mais une bonne stratégie social media ou digital marketing est la bonne voix.
Quelles sont les nouvelles tendances pour le digital marketing en Tunisie pour 2015?
Ceci est le sujet de cette présentation adressée à la deuxième catégorie des marketeurs
Alibaba.com - 1999: site B2B pour connecter la fabrication en Chine pour les acheteurs étrangers principalement des américains .
Il a été le premier site en anglais qui été créé en Chine pour le commerce
il connecte les acheteurs et les vendeurs dans une plate-forme
où des millions de commerçants vendent à des millions de personnes
les ventes sont effectuées A travers le paltforme Alibaba et non par Alibaba
il est important de comprendre la distinction
Alibaba n'a aucun désir de vendre des produits à des consommateurs ou des entreprises, car il va de rivaliser avec ses marchands
Alibaba fait de l'argent sur les services e-commerce par la vente de publicité pour les marchands qui vendent sur leurs marchés par commissions de vente et d'autres services de commerce électronique comme des services Web.
Alibaba est B2B, B2C, C2C et il a des marches Flash Sale
Alibaba investir dans les technologies chinoises et américaines et il a des marchés chinois et américains transfrontaliers
Trouvez les fabricants, les fournisseurs, les importateurs, les exportateurs, les acheteurs, les grossistes, les fils du commerce et les produits de qualité
Si vous voulez vendre et créer votre site Alibaba pro, veuillez nous contacter sur : cherquia-mubarak2011@live.be
Piloter sa campagne digital marketing de A à ZAmar LAKEL, PhD
Tout mais vraiment tout pour piloter une campagne marketing digitale. Ce cours est pensé pour couvrir l'ensemble des techniques de marketing digital. Emailing, Social Media, SEO, Ads, etc. Tout y passe comme une to do list au service de votre plan de com digital
dat Struct is a leader in providing offshore IT/eCommerce services across industry verticals, dat Struct combines deep industry knowledge, operational excellence, a partnership approach to client engagement and comprehensive service offerings across various industries to enhance the customer’s value proposition as well as their profitability.
Making display advertising work for dealers - pdf - sept 24,14Ian Cruickshank
This was my first Digital Dealer presentation and I took a simple approach to help Dealers understand where they can benefit from highly targeted Inventory Display Advertising. Presented first in Las Vegas, September 2014.
Avvio IHF Marketing Series Presentation - 300615Avvio_Marketing
Avvio's presentation on Top 5 Elements for Digital Marketing Success. Presented by Cara O'Callaghan, Digital Marketing Lead at Avvio to IHF members, 30th June 2015.
Search Engine Marketing Must For Online Business GrowthAcai Super Fruit
To be on top of the world, it is necessary to have a prominent online presence. And only Search Engine Marketing can lift the position of any business to the TOP. Valuable information is available at www.WorldClass.com
To be on top of the world, it is necessary to have a prominent online presence. And only Search Engine Marketing can lift the position of any business to the TOP. Valuable information is available at www.WorldClass.com
Learn how get a reach to customers through Internet Marketing?Neil BHardwaj
Learn how get a reach to customers through Internet Marketing?
In this presentation i am showing how to get good reach of customers through Internet Marketing
Similar to Bringing affiliation to Middle East (20)
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Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
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https://nidmindia.com/
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• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
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Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
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Key Takeaways:
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6. 2008-2010
• 20% Advertisers Requests were
for CPL campaigns
•$900K of BO accepted
•Results: We had to deliver +50%
Imp compared to CPM campaign
with same budget
2011-2012
• > 40% Advertisers Requests are
and will be for CPL campaigns !!
•$ forecast : > $1.5M + $3M
•Were we ready for that??
8. Our conclusion:
We need a REAL solution
for conversion boost
Dedicated Ad service
• Creative
• User incentive
• Conversion Process
Publisher involvement:
• Dedicated placement
• “Push efforts”
• Revenue / performance
Publisher Specialization:
• Niches
• Real Authority & Trust
• Small size
11 22 33
9. ADVERTISERS IKOO PUBLISHERS
Define Goal Sales / AM / PM Audit - History
Define CreativeDefine Creative
Define Conversion
Process
Define Conversion
Process
User IncentiveUser Incentive
Landing pageLanding page
Define TargetsDefine Targets
CPL CalculationCPL Calculation
Volume
expectation
Volume
expectation
Ad Material
Exclusive creativeExclusive creative
Text / ContentText / Content
Best Format / SizeBest Format / Size
Best placementBest placement
Best performer by
Ad category
Best performer by
Ad category
Testing – Experimenting
Re-negotiation
New placementNew placement
New size/ FormatNew size/ Format
Retargeting ImpRetargeting Imp
Affiliate Management
Targeted EnrolmentTargeted Enrolment
Perf. Eval & BoostPerf. Eval & Boost
Tools
Operations
Real Affiliate Network
PricingPricing
ForecastingForecasting
Publishers MngtPublishers Mngt
Trainings (A & P)Trainings (A & P)
ImplementationImplementation
OptimizationOptimization
Monitoring &
Reporting
Monitoring &
Reporting
AdServerAdServer IKOOIKOO
Self ServiceSelf Service
13. Do you know how many small and Medium
websites do we have in the Arab World?
In 2010,
estimated number
of Arabic
websites:
650,000 ***
In 2008, total
Arabic blogs was
516,120 Blogs*
Internet
growth rate
in MENA:
130% / y**
*The Egyptian Cabinet's Information and Decision Support Centre, **: TeleGeography.com, ***arabic results in google
872,242
Blogs in
2010
1,522,242
sites
1.5 billions PV/m
x 1000pv/m
14. Let’s see a sample of these Arab
websites, their nature and their
“business model”
21. Growth in Leads
demand
Small & specialized
publishers convert
better
SSP don’t have
monetization
options
A solution:
Bring AFFILIATION to
MENA!
Let’s summarize….
23. What is Affiliate Marketing?
It’s not a new concept!
Onlineprogramin which site
owners(publishers) display ads
and linksto generatesalesor
leadsdirectly into aclientssite;
on acost per performancebasis
Equivalent of having an online
salesforceworking on a
commission compensation based
model
Build anetwork of financially
incentivised “brand advocates”
AffiliateMarketing normally
involvesthreeparties:
1. Merchant
2. Affiliate
3. Affiliate Network
Your
brand
Network
24. Affiliate Networks
Affiliate Network Example Networks
An affiliate network acts as an
intermediary between publishers
(affiliates) and merchant (advertiser)
affiliate programs. It allows
publishers to find affiliate programs,
which are suitable for their website
and it helps websites offering affiliate
programs reach its target audience
TradeDoubler
Commission Junction
Affiliate Window
Webgains
Zanox
And…. IKOO Affiliate Network!
(inshallah)
The reach and technology to drive results
25. US affiliate marketing spending will thus reach $4 billion by 2014 and will
increase at a compound annual growth rate (CAGR) of 16% from 2009 through
2014 (www.forrester.com 2009)
Affiliate Marketing is significant in spend
27. Affiliate Marketing Benefits
Cost per Lead or Action (CPL / CPA) model
Hi engagement with branding
Transparency, optimise your ROI
New sales rep – 24 hours/365 days – Never calls in sick!
1
2
3
4
5
Low Fraud risk, it goes beyond impression and clicks!
Highlights
32. Platform functionality
Personal login / Self service or Managed Service
Real time detailed reporting
A platform to communicate with publishers via group emails
A platform to upload new creative & offers
The advertiser selects the publishers they want to work with
The opportunity to increase tariffs for successful publishers
Track multiple metrics at once; CPA, CPC, CPM, CPL
Track and reward “Post Impression Sale” iSales