The document provides an annual update on the Unilever Foundation's activities and impact in its first year. It summarizes that the Foundation partnered with 5 leading global organizations to positively impact over 14.5 million people through programs focused on hygiene, sanitation, access to clean water, basic nutrition and self-esteem. It provided details on partnerships with organizations like UNICEF, World Food Programme, Save the Children and PSI to support programs in areas like sanitation, nutrition, child health and handwashing across multiple countries in Asia and Africa. The Foundation aims to help more than 1 billion people improve their health and well-being through these partnerships and initiatives.
6. UNILEVER FOUNDATION: 2013 UPDATE | PAGE UNILEVER FOUNDATION: 2013 UPDATE | PAGE10 11
TOGETHER WE
CAN HELP END
CHILD HUNGER
YOUR PURCHASE WILL HELP
THE WORLD FOOD PROGRAMME
TO PROVIDE A SCHOOL MEAL
TO PRIYA IN BANGLADESH
BUY 2 PRODUCTS
= 1 SCHOOL MEAL
CONNECTING WITH CONSUMERS ADVOCACY
As many of the global health challenges facing society
are beyond our control, it’s imperative that the private
sector engage with governments, NGOs, IGOs, and
other stakeholders to drive the type of transformational
change needed to make a meaningful difference.
The Unilever Foundation has played an important role
in supporting the company’s public policy advocacy
efforts on global health issues. We have done this
by participating in multi-stakeholder dialogues and
advocating for change with a range of external partners
and stakeholders including:
Many of our brands are committed to investing in
critical social issues through product innovations and
benefits, behaviour change programmes, and consumer
engagement campaigns.
By ensuring greater alignment around issues of
importance to our business and engaging our
consumers through brands they know and trust, we are
able to achieve greater scale and impact in building a
better society, while accelerating Unilever’s growth.
We do this through initiatives that are:
3 MILLIONschool meals were provided for children thanks
to the support of consumers participating in our
retail campaign with Coopernic.
BRAND DRIVEN
• Domestos, Unilever’s leading toilet hygiene brand,
is supporting UNICEF’s sanitation programmes
for a second consecutive year through its Destroy
Germs, Create Smiles campaign.
• Wall’s ice cream, one of our biggest global
brands, launched the Share a Smile, Help a Child
campaign to raise awareness and funds for Save
the Children’s vital work worldwide.
RETAILER DRIVEN
• All for One – Against Child Hunger, a consumer
campaign co-created with Coopernic, one of our
European retailers, and several Unilever brands,
is benefiting the World Food Programme in its
fight against malnutrition through school meal
programmes.
SOCIAL MEDIA DRIVEN
• Though our partnership with PSI and Facebook,
individuals can make online contributions to
support the provision of safe drinking water and the
free distribution of Unilever’s Pureit water filters.
THE BUSINESS CASE FOR ENGAGING CONSUMERS IS CLEAR AND
COMPELLING AS IT:
• Generates awareness of issues and appeals to consumers’ sense of social purpose
• Creates new markets for our brands
• Increases product sales and uplifts brand equity
• Raises funds for our partners’ programmes
• Serving as one of the founding members of
the Global Public-Private Partnership for
Handwashing, a coalition of stakeholders
committed to supporting universal promotion
and practice of proper handwashing.
• Contributing to global initiatives such as the UN
Secretary-General’s Every Woman Every Child
movement which aims to save the lives of 16
million women and children by 2015.
• Advocating for Water, Sanitation, and Hygiene
policies on Capitol Hill with PSI around Global
Handwashing Day.
• Raising awareness of the Children’s Rights and
Business Principles which identify actions that
businesses should take to respect and support
children’s rights; the Principles were developed
by UNICEF, the UN Global Compact, and Save the
Children.
• Uplifting awareness of the global sanitation
crisis in support of World Toilet Day through the
launch of the first Domestos Toilet Academy, in
partnership with the World Toilet Organization,
as well as advocacy and innovative consumer-
based initiatives.
• Supporting global movements such as Scaling
Up Nutrition, a collective effort with governments,
the United Nations, the private sector, NGOs, civil
society and others to improve nutrition, with a
particular focus on the crucial first 1,000 days of life.
WORKING WITH OTHERS, WE CAN DRIVE SYSTEMIC AND SCALABLE
CHANGE AND, IN TURN, CREATE A SUSTAINABLE FUTURE.
• Dove, with its long-standing commitment to real
beauty, and the Unilever Foundation, are working
with local partners around the world to deliver
self-esteem education for young people.
• Lipton, Signal, and Domestos partnered with
UNICEF France and two of our retailers, Leclerc
and Casino, on a multi-brand retail promotion
designed to support a programme that improves
access to water and sanitation in schools located
in Kenya and UNICEF’s Community Approaches to
Total Sanitation.
8. UNILEVER FOUNDATION: 2013 UPDATE | PAGE UNILEVER FOUNDATION: 2013 UPDATE | PAGE14 15
The Unilever Foundation is supporting programmes and
commercial initiatives that are contributing to our business
growth and simultaneously improving people’s lives.
In addition to the countries being impacted by our
support (as highlighted below), our employees
throughout the world are contributing to people’s health
and well-being through initiatives such as food drives,
fundraisers, and volunteer support.
OUR IMPACT WORLDWIDE
COUNTRY LIST
Activation of Unilever Foundation supported programmes
benefiting individuals in country.
Activation of Unilever Foundation supported programmes
benefiting individuals in country in-store campaign(s).
In-store campaign(s) only.
• Argentina
• Australia
• Austria
• Bangladesh
• Belgium
• Bolivia
• Brazil
• Canada
• Chile
KEY
• China
• Colombia
• Costa Rica
• Cote d’ Ivoire
• Czech Republic
• Dominican Republic
• Ecuador
• El Salvador
• France
• Gambia
• Germany
• Ghana
• Greece
• Guatemala
• Haiti
• Honduras
• Hungary
• India
• Indonesia
• Ireland
• Israel
• Italy
• Japan
• Kenya
• Kingdom of Saudi
Arabia
• Liberia
• Luxembourg
• Mexico
• Myanmar
• Netherlands
• New Zealand
• Nicaragua
• Nigeria
• Pakistan
• Panama
• Paraguay
• Peru
• Philippines
• Poland
• Romania
• Russia
• Slovakia
• Somalia
• South Africa
• South Sudan
• Spain
• Sri Lanka
• Sudan
• Syria
• Switzerland
• Sweden
• Thailand
• Turkey
• United Arab Emirates
• United Kingdom
• United States of America
• Uruguay
• Venezuela
• Vietnam
• Zimbabwe