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By
1.Tejakrishna Chaithanya.S
2.Ajat Shatru
3.Venu Chittallori
4.Sohela Mitra
INTRODUCTION
 Under the traditional system of marketing of the agricultural products,
producer -sellers incurred a high marketing cost, and suffered from
unauthorized deductions of marketing charges and the prevalence of many
marketing malpractices.
 To improve marketing conditions with a view to creating fair competitive
conditions, the increase in the bargaining power of producer sellers was
considered to be the most important prerequisite of orderly marketing.
 Most of the defects of, and malpractices under, the then existing marketing
system of agricultural products have been more or less removed by the
exercise of public control over the markets i.e by the establishment of regulated
markets in the country
DEFINITION:
 A regulated market is one which aims at the elimination of the unhealthy
and unscrupulous practices ,reducing marketing charges and providing
facilities to produce sellers in the market .
 Any legislative measure designed to regulate the marketing of agricultural
produce in order to establish, improve and enforce standard marketing
practices and charges may be termed as one which aims at the
establishment of regulated markets.
 The basic objective has been to create conditions for efficient performance
of the private trade ,through facilitating free and informal competition.
 The basic philosophy of the regulated market s is elimination of
malpractices in the system and assignment of dominating power to the
farmers or their representatives in the functioning of markets
OBJECTIVES:
 To prevent the exploitation of the farmers by overcoming the handicaps
in the marketing of their products
 To make the marketing system most effective and efficient so that
farmers may get better prices for their produce and the goods are made
available to consumers at reasonable prices
 To provide incentive prices to farmers for inducing them to increase the
production both in quantitatve and qualitative terms
 To promote an orderly marketing of agricultural produce by improving
the infrastructural facilities
Need for market regulation
 The benefits of regulation in a market vary directly in proportion to the
availability or creation of market infrastructural facilities in them
 Emphasis in most of the regulated markets has remained mainly on the
construction activities( roads ,yards and building) and on collection of market
fees
 Several weaknesses and malpractices are still reported in the working of the
regulated markets
 Bureaucratization in the management of the regulated markets exists in most
states which resulted in continuation of several malpractices
 Most of the regulated markets do not have qualified staff to manage and
movement of agricultural produce in the country is not smooth.
 Most producers refrain from bringing their commodities to theseregulated
markets as they report that there is no additional benefit to them.
 The regulated markets have indirectly led to monopolization of trade by the way
of granting licenses to different types of market middlemen which in turn are not
allowing others to enter in the business of market yards.
Market Committee:
President
10 Farmers
1 Asst Agri
Officer
1 Municipal
Chairman
Vice-
President
Shadnagar Market Functions
 Based on major commodities transacted-food grain markets, fruits and vegetables market.
 Method of sale-open auction or close tender
 Weighment of produce
 Grading of produce
 Market news service
 Market charges
 Payment of value
 Licensing of market functionaries
 Supervision
 Market committees
 Finances
 Functions of market committee
 Settlement of disputes
 Eliminating malpractices
 Provision of amenities in the market
 Farmers response regarding available facilities in regulated markets
Process In Shadnagar Market
Conti….
Product
Reaches the
Market
Purchasers
Open
Auction(ICT
Enabled)
Farmer Id(He
will Select The
Highest Bid)
Case study-commission agent
 Name- Nawab khan
 AGE-25 years
 YEARS OF EXPERIENCE-1 year
 Per day turn over -1.5 lakh
 Products sold- potato,lady’s finger,onion,bitter gourd
 Prices of product- bitter gourd-rs 350 /10kg, tomato- rs 800-900/25kg
 Commission rate-8%
 Monthly income-rs 30,000
observations
•Exploitation of farmers by middlemen is rampant as
the latter charge more than what is permitted that is
4%.
•Absence of proper storage facility.
•There is no proper grading or testing facility.
•The market prices fluctuate a lot
•The farmer stands at the loosing end when there is a
glut in the market.
RYTHU BANDU PATHAKAM
 In order to prevent distress sale of Agril. Produce by the farmers in the state.
 The Government had formulated a scheme for providing short term advances to farmers.
 The main objective of Ryhthu Bandhu Pathakam is to make available the advance to the
needy farmers against pledge of stock so as to prevent them from resorting to distress sale
of their produce particularly during glut and giving them temporary financial
support interms of need.
 Loan Amount from Rs. 1,00,000/- to Rs. 2,00,000/- underRythu Bandu Pathakam (Pledge
loan scheme to prevent farmers from distress sales) without interest up to 180 days.

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Rpm reg mrkt

  • 2. INTRODUCTION  Under the traditional system of marketing of the agricultural products, producer -sellers incurred a high marketing cost, and suffered from unauthorized deductions of marketing charges and the prevalence of many marketing malpractices.  To improve marketing conditions with a view to creating fair competitive conditions, the increase in the bargaining power of producer sellers was considered to be the most important prerequisite of orderly marketing.  Most of the defects of, and malpractices under, the then existing marketing system of agricultural products have been more or less removed by the exercise of public control over the markets i.e by the establishment of regulated markets in the country
  • 3. DEFINITION:  A regulated market is one which aims at the elimination of the unhealthy and unscrupulous practices ,reducing marketing charges and providing facilities to produce sellers in the market .  Any legislative measure designed to regulate the marketing of agricultural produce in order to establish, improve and enforce standard marketing practices and charges may be termed as one which aims at the establishment of regulated markets.  The basic objective has been to create conditions for efficient performance of the private trade ,through facilitating free and informal competition.  The basic philosophy of the regulated market s is elimination of malpractices in the system and assignment of dominating power to the farmers or their representatives in the functioning of markets
  • 4. OBJECTIVES:  To prevent the exploitation of the farmers by overcoming the handicaps in the marketing of their products  To make the marketing system most effective and efficient so that farmers may get better prices for their produce and the goods are made available to consumers at reasonable prices  To provide incentive prices to farmers for inducing them to increase the production both in quantitatve and qualitative terms  To promote an orderly marketing of agricultural produce by improving the infrastructural facilities
  • 5. Need for market regulation  The benefits of regulation in a market vary directly in proportion to the availability or creation of market infrastructural facilities in them  Emphasis in most of the regulated markets has remained mainly on the construction activities( roads ,yards and building) and on collection of market fees  Several weaknesses and malpractices are still reported in the working of the regulated markets  Bureaucratization in the management of the regulated markets exists in most states which resulted in continuation of several malpractices  Most of the regulated markets do not have qualified staff to manage and movement of agricultural produce in the country is not smooth.  Most producers refrain from bringing their commodities to theseregulated markets as they report that there is no additional benefit to them.  The regulated markets have indirectly led to monopolization of trade by the way of granting licenses to different types of market middlemen which in turn are not allowing others to enter in the business of market yards.
  • 6. Market Committee: President 10 Farmers 1 Asst Agri Officer 1 Municipal Chairman Vice- President
  • 7. Shadnagar Market Functions  Based on major commodities transacted-food grain markets, fruits and vegetables market.  Method of sale-open auction or close tender  Weighment of produce  Grading of produce  Market news service  Market charges  Payment of value  Licensing of market functionaries  Supervision  Market committees  Finances  Functions of market committee  Settlement of disputes  Eliminating malpractices  Provision of amenities in the market  Farmers response regarding available facilities in regulated markets
  • 10. Case study-commission agent  Name- Nawab khan  AGE-25 years  YEARS OF EXPERIENCE-1 year  Per day turn over -1.5 lakh  Products sold- potato,lady’s finger,onion,bitter gourd  Prices of product- bitter gourd-rs 350 /10kg, tomato- rs 800-900/25kg  Commission rate-8%  Monthly income-rs 30,000
  • 11. observations •Exploitation of farmers by middlemen is rampant as the latter charge more than what is permitted that is 4%. •Absence of proper storage facility. •There is no proper grading or testing facility. •The market prices fluctuate a lot •The farmer stands at the loosing end when there is a glut in the market.
  • 12. RYTHU BANDU PATHAKAM  In order to prevent distress sale of Agril. Produce by the farmers in the state.  The Government had formulated a scheme for providing short term advances to farmers.  The main objective of Ryhthu Bandhu Pathakam is to make available the advance to the needy farmers against pledge of stock so as to prevent them from resorting to distress sale of their produce particularly during glut and giving them temporary financial support interms of need.  Loan Amount from Rs. 1,00,000/- to Rs. 2,00,000/- underRythu Bandu Pathakam (Pledge loan scheme to prevent farmers from distress sales) without interest up to 180 days.