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media research
1. Target audience for thrillers
The majority of thrillers are targeted at 18+ viewers. As some scenes may be disturbing to
sensitive viewers. The film information usually includes warnings as to why this film is
unsuitable for younger viewers.
The target audience in which are film is directed towards are 16+. This is because we feel
that we are able to relate to the issues and our audience as we are in the same age range.
Films that have a similar age range and issues to our film
The Others
Orphan
The Baby
Child in the night
Advertising for thrillers
Thriller adverts usually feature a dark but striking image, which draws the potential
audience towards the image and information about the film. Adverts would have an eye-
catching and catchy tag line, this gives the audience a sample of what to expect when
viewing the film. You would find a thriller advert on a bus shelter, cinema, television, films
websites, video website such as YouTube and social networking e.g. Facebook amongst
many other locations. On mobile sites the thriller would feature a trailer to entice the
audience in.