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The New Norm
3 Trends In Digital That Are Here to Stay

Kasia Wyser-Pratte | SVP, Executive Creative Director
July 5 2012
The Big
1. The Impact of Mobile on Web UX.
2. Apps – From Digital to Real Life.
3. The Pickle with (Online) Advertising.
The Impact of Mobile on Web UX:
             Exploration
target.com   New type of ecommerce experience that’s purposeful,
             attractive, and exploratory.
The Impact of Mobile on Web UX
             Exploration
             Storytelling through vertical scrolling.
             Lessons learned from tablet UX.




target.com
The Impact of Mobile on Web UX
             Exploration
             Interactive product preview.
             Hot spots with product info.




target.com
The Impact of Mobile on Web UX
             Exploration

             Persistent yet discrete navigation system.




target.com
The Impact of Mobile on Web UX
The Waterfall Effect
Grid based flow and Flipboard impact.
The Impact of Mobile on Web UX
                     The Waterfall Effect
                     Art of the Trench, Burberry.




artofthetrench.com
The Impact of Mobile on Web UX
                   The Waterfall Effect
                   Jay Z’s Life + Times.




lifeandtimes.com
The Impact of Mobile on Web UX
             The Waterfall Effect
             Torani.com




torani.com
Apps – From Digital to Real Life
stitchigram.com   Bridging the Gap.
Apps – From Digital to Real Life
                  Instagram
                  Pillows and blankets with your Instagram photos.




stitchigram.com
Apps – From Digital to Real Life
                Instagram
                Postcards with your Instagram photos – Postagram.




postagram.com
Apps – From Digital to Real Life
                Instagram
                Books, posters, t-shirts, stickers, and magnets with
                your Instagram photos – Printstagram.



printstagr.am
Apps – From Digital to Real Life
                   Instagram
                   App inspired, real life product development – 
                   Instagram Camera.




fastcodesign.com
Apps – From Digital to Real Life
                 Instagram
                 The Payoff.




techcrunch.com
The Pickle with (Online) Advertising
oldspice.com   New platforms, new approach.
The Pickle with (Online)
               Advertising

               Facebook’s sharable ad units.




4.mshcdn.com
The Pickle with (Online)
               Advertising
               Games are contagious: Stride’s ridiculously long
               lasting banner ads.




mashable.com
Thank you.
The New Norm

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The New Norm

  • 1. The New Norm 3 Trends In Digital That Are Here to Stay Kasia Wyser-Pratte | SVP, Executive Creative Director July 5 2012
  • 2. The Big 1. The Impact of Mobile on Web UX. 2. Apps – From Digital to Real Life. 3. The Pickle with (Online) Advertising.
  • 3. The Impact of Mobile on Web UX: Exploration target.com New type of ecommerce experience that’s purposeful, attractive, and exploratory.
  • 4. The Impact of Mobile on Web UX Exploration Storytelling through vertical scrolling. Lessons learned from tablet UX. target.com
  • 5. The Impact of Mobile on Web UX Exploration Interactive product preview. Hot spots with product info. target.com
  • 6. The Impact of Mobile on Web UX Exploration Persistent yet discrete navigation system. target.com
  • 7. The Impact of Mobile on Web UX The Waterfall Effect Grid based flow and Flipboard impact.
  • 8. The Impact of Mobile on Web UX The Waterfall Effect Art of the Trench, Burberry. artofthetrench.com
  • 9. The Impact of Mobile on Web UX The Waterfall Effect Jay Z’s Life + Times. lifeandtimes.com
  • 10. The Impact of Mobile on Web UX The Waterfall Effect Torani.com torani.com
  • 11. Apps – From Digital to Real Life stitchigram.com Bridging the Gap.
  • 12. Apps – From Digital to Real Life Instagram Pillows and blankets with your Instagram photos. stitchigram.com
  • 13. Apps – From Digital to Real Life Instagram Postcards with your Instagram photos – Postagram. postagram.com
  • 14. Apps – From Digital to Real Life Instagram Books, posters, t-shirts, stickers, and magnets with your Instagram photos – Printstagram. printstagr.am
  • 15. Apps – From Digital to Real Life Instagram App inspired, real life product development –  Instagram Camera. fastcodesign.com
  • 16. Apps – From Digital to Real Life Instagram The Payoff. techcrunch.com
  • 17. The Pickle with (Online) Advertising oldspice.com New platforms, new approach.
  • 18. The Pickle with (Online) Advertising Facebook’s sharable ad units. 4.mshcdn.com
  • 19. The Pickle with (Online) Advertising Games are contagious: Stride’s ridiculously long lasting banner ads. mashable.com

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