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Introducing a New Product
I tunes marketing
Long-term Goal
Investing in supermarkets example for as
for every 50 dollars spent get a 5 dollar I
tunes voucher.
Customer Wishes
 Describe customer needs and wishes
 Explain the requirements
Fulfilling
Customer Needs
 Describe the main attributes of the product
 Link the product attributes to customer
needs
Cost Analysis
 Indicate the financial advantages for the
customer
 Compare quality and price with those of the
competition
Strengths and Advantages
 Summarize the special features and
advantages of the product being introduced
Next Steps of Action
 Explain the steps that now need to be taken

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