2012-2013 Event Brochure. Regions Include: UK, EU, Middle East, Africa, Asia, India, South America, North America

1. 10720 Cloud Series Brochure Updates_Layout 1 06/08/2012 09:40 Page a
2012/2013
EVENTS
CALENDAR
Now in its
5th Year
WHERE TECHNOLOGY
MEETS BUSINESS
www.cloudworldseries.com

2. 10720 Cloud Series Brochure Updates_Layout 1 06/08/2012 09:41 Page 1
10
global locations 69%
10,000+ 250+
high-level attendees global exhibitors
operator and
enterprise delegates
Free
Your Guide to the Leading Serving to attend for
enterprise
Global Cloud event Series every corner
of the cloud and telcos
Where Technology Meets Business ecosystem
Believing the Cloud Buzz Welcome to the Cloud World Series.
We're looking forward to the next 12 months - a period that coincides with 5 years of our events
“The ability to experiment at Much has changed since our first show in 2009 – the Cloud Computing World Forum, in London.
very low cost with incredibly In line with the vast expansion of the Cloud market, our events have grown to have a presence across the globe, delivering
advanced tools will change cloud-focused conferences in locations from Sao Paulo to Mumbai.
every industry as we’ve known them in Our Cloud World Forum in London continues to grow, continues to grow, becoming the leading cloud event in Europe
the past.” with over 5,000 attendees expected in 2013. Our series is now the longest running and highest attended cloud event
series in the world.
John Sculley, Former CEO of Apple and
Now, in partnership with Informa, we’re growing further – incorporating more events in more locations, and producing a
Cloud World Series Keynote Speaker cloud series with an ever greater reach that will bring two vital aspects of the market – the telcos and the enterprises –
together, to keep at pace with the industry and keep every business involved in cloud, informed.
With an increased emphasis on networking opportunities and introduction services, the Cloud
World Series will provide the platform to engage with enterprise and telco decision-makers globally.
All in all, an exciting year! We hope we’ll see you at our events.
79%
of traditional
Regards, enterprise ICT
expenditure can
Mark Johnstone, Ian Hemming , shift to the cloud
Director, CEO, Informa Telecoms
& Media
Cloud World Series Informa Telecoms and Media
www.cloudworldseries.com 1 @CloudWSeries

3. 10720 Cloud Series Brochure Updates_Layout 1 06/08/2012 09:42 Page 2
June 26-27, 2013
PAGE 3-5
143 62%
Olympia National Hall, London
600+
expert speakers
countries
represented CxO / Director
level attendance
June 26, 2013
London, UK
October 16-18, 2012
Amsterdam, The Netherlands
PAGE 6
PAGE 7-8
Cloud isn’t just about cost savings – November 13-14, 2012
PAGE 9-10
Kong Kong
IT’S ABOUT CHANGING BUSINESSES.
Of course, cloud computing’s elegant operational model can disrupt the cost dynamics of enterprise
IT. Just-in-time access to digital resources and paying only for consumption are important reasons to
November 14-15, 2012
Cape Town, South Africa PAGE 11-12
consider software, platform and infrastructure as a service.
Indeed, Informa Telecoms & Media estimates 79% of traditional enterprise ICT expenditure can shift
March 26-27, 2013
PAGE 13-14
to the cloud. But how and when depends on the end-user.
Cloud vendors need to do more than just talk money. They’ve got to show how they can improve Dubai, UAE
business processes – from within the IT department, to line of business, and not least, to mobile
employees in the field.
PAGE 15-16
Quick wins exist within specific expert groups like test/dev operations, but also across entire 15-17 April, 2013
organisations with cloud-powered collaboration tools.
London, UK
And don’t forget that cloud services target ‘things’ as well as people – live information on products,
assets, end-user vehicles accessible and manageable
wherever they are. That’s cloud-managed ‘big’ data in action. Camille Mendler
Organisations of all types are rising to the cloud (see fig. 1),
but the reasons will be for what they get back, not just what
Principal Analyst –
Informa Telecoms & Media
camille.mendler@informa.com
April 23-24, 2013
Johannesburg, South Africa
PAGE 17-18
they save. @cmendler
Global: Cloud computing contract distribution by industry, 2011 August 27-28, 2013
Sao Paulo, Brazil PAGE 19-20
17.7% Public sector 7.1% Energy & utilities
12.4% High technology 7.1% Wholesale &
retail September 24-25, 2013
PAGE 21-22
11.5% 6.2%
Health (private) Media & broadcast
New York, USA
11.5% Professional
5.3% Hospitality and
PAGE 23-24
services leisure
October 22-23, 2013
10.6% Manufacturing 2.7% Transportation Mumbai, India
8.0% Financial services
December 3-4, 2013
London, UK PAGE 25-26
Cloud World Series 2

4. 10720 Cloud Series Brochure Updates_Layout 1 06/08/2012 09:44 Page 3
5th Annual
5,000+
attendees
1,000+
8
conference
26th and 27th June 2013 theatres
VIPs
Olympia National Hall, London
The Business of Cloud Explained
A premier meeting place for technology leaders from across the continent, the Cloud World Forum pitches the
globe’s top cloud providers alongside end-users and innovators from across industry sectors.
With 8 seminar theatres and a packed two day conference agenda, the event offers attendees a chance to
learn about the latest technological changes from those in the know – with expert speakers providing visions of
cloud’s future, and an array of case studies showcasing present-day implementation examples.
This year’s show promises to build on the success of the Cloud
Computing World Forum 2012, with more networking Very enjoyable. An
opportunities, more specialised partner zones and more focus
on the solutions beyond the infrastructure – from the mobile insightful event with a
cloud to enterprise application innovations and more. Expect good balance between
London to be the centre of the cloud computing universe on exhibition and speakers – Oracle
26th and 27th June 2013!
WHO WILL YOU MeeT?
Attendee Breakdown
43% Customers / End Users 4,621 Attendee
Numbers
15% Press and Analysts 1,031 C Level
24% Solution Provider 1,117 VIP Invited
Guests
14% Telecom Operator/Host 210 Speakers
4% Association / Regulatory
Bodies 103 Press
mark@cloudworldseries.com Sales
www.cloudwf.com 3 +44 (0)845 519 1230 Enquiries

5. 10720 Cloud Series Brochure Updates_Layout 1 06/08/2012 09:45 Page 4
200+
expert industry
speakers
Over 120
sponsors and exhibitors
Previous expert speakers included:
Werner Vogels Bill Hilf Bill Limond
CTO GeneralManager CIO
amazon Web Services Windows azure City of London
andy nelson Peter ransom JP rangaswami
CIO CIO ChiefScientist
UK Government Oxfam Salesforce
John Sculley adam Gerrard Paul Boyns
FormerCEO CTO HeadofITStrategy
apple and Pepsico Laterooms.com andPolicy
BBC
FOCUS On BIG DaTa InTrODUCInG M2M
At Cloud World Forum 2013, The Internet of Things… it’s becoming widely accepted
we'll be introducing the Big that machine-to-machine connectivity and real-time data
Data Pavilion - a conference analytics is the future - both for the consumer market and
theatre and sponsor area in the enterprise. At Cloud World Forum 2013, a number of
highlighting the latest trends breakout sessions and agenda topics will be devoted to
and technologies related to big getting to grips with the latest technologies driving
data in the enterprise. industry change.
A fascinating show. Interesting to see the breadth of products on
offer, and the energy around the subject of cloud computing –
Hewlett-Packard
Speaker sofia@cloudworldseries.com
Enquiries +44 (0)845 519 1230 4 www.cloudwf.com

6. 10720 Cloud Series Brochure Updates_Layout 1 06/08/2012 09:46 Page 5
5th Annual
26th and 27th June 2013
43%
Customer / End User
attendees
Olympia National Hall, London
What makes the Cloud World Forum unique?
TaCKLInG THe BIG TOPICS exPLOre OUr ParTner ZOneS MeeT aLL THe
LeaDInG OPeraTOrS
• Enterprise Applications With the cloud market rapidly expanding,
partner schemes are proving an invaluable
• Evolving Business Models catalyst for innovation among the globe’s top
Alongside some of technology’s
most recognisable names, the Cloud
technology providers. Following the success of
• Next Stage of Cloud Security our 2012 show, Cloud World Forum 2013 will
World Forum will also feature the
latest products from new entrants to
• The Rise of the Mobile Cloud showcase more supplier networks and theatres
the market, helping to highlight both
from global leaders such as Google and
those responsible for building the
• Putting PaaS into Practice Microsoft, ensuring attendees are given the full
infrastructure, and the array of
lowdown on every product available and helpful
• SaaS Solutions for the SME advice from each corner of the cloud.
suppliers building on top of it.
Sponsors of our 2012 event included:
mark@cloudworldseries.com Sales
www.cloudwf.com 5 +44 (0)845 519 1230 Enquiries

7. 10720 Cloud Series Brochure Updates_Layout 1 06/08/2012 09:48 Page 6
4th Annual
June 26, 2013, London, UK Cloud World Series
It’s been great –
Very exciting. A @CloudWSeries
lot of interesting
questions coming from
the audience, and a lot of
focus around the
business, as cloud
becomes more practical – Categories Include:
With over 250 entrants in 2012, the Cloud Computing World Series Awards are regarded as
Dell a benchmark for excellence in the Cloud Computing industry. This year's awards feature 10 Best Cloud Storage Solution
categories, recognising individuals and companies from across the global cloud space.
Best Security Solution
Winners will be announced by our panel of expert judges at an exclusive dinner following
day one of the Cloud World Forum, and competition looks set to be even more fierce this Best Cloud Platform
time around. Best Cloud Service
Best Social CRM Tool
Past winners of our awards include: Best Public Sector Case Study
Best Cloud Application
For us, the
Best Enterprise Case Study
CCWS award
validated the Best Virtualization Solution
emphasis we have placed The Cloud Innovator Award
on ensuring our cloud is
enterprise ready –
Savvis
Speaker sofia@cloudworldseries.com
Enquiries +44 (0)845 519 1230 6 www.cloudworldseries.com/awards

8. 10720 Cloud Series Brochure Updates_Layout 1 06/08/2012 09:49 Page 7
Co-located with
WORLDFORUM2012
8,000 show participants
at BBWF
October 16-18, 2012
Amsterdam RAI, 270+ speakers at the world’s largest Broadband
The Netherlands event, including could experts from 5 continents:
The Broadband Cloud Summit is co-located Tony Malone, Tony Werner,
ChiefTechnologyOfficer, ChiefTechnologyOfficer
with the Broadband World Forum – the world’s Verizon Comcast I am delighted that
largest broadband event. Broadband World Amsterdam has been
Forum attracts 8,000 participants from 135
Juergen Urbanski, Catherine Hammond, chosen as the new location
countries. Now in its 12th year, the event has VPofGlobalArchitecture, StandardizationDirector, for the Broadband World Forum. We
very strong participation from service Deutsche Telekom Group Orange
providers, who make up 45% of the audience. In look forward to welcoming the
all over 400 different service provider Charles Huh, askhai Lamba,
global broadband community to our
companies were represented in 2011– from VPCloud, ChiefArchitect, country – Maxime Verhagen, Deputy
cable, telco, wireless operators - and Korea Telecom MTS, India Prime Minister of The Netherlands
attracting attendance from 135 countries.
An outstanding keynote line up includes Eelko
Blok, CEO of KPN, Tony Malone, CTO of Verizon, WHO WILL YOU MeeT?
Tony Werner, CTO of Comcast Iain KPN welcomes the
Livingstone, Life President of Eidos Interactive, INDUSTRY BREAKDOWN GEOGRAPHICAL SPLIT selection of Amsterdam as
Neelie Kroes, Vice President for the Digital the host city by the
Agenda for the European Commission and 43% Service
Providers 59% Europe
Broadband World Forum. The
18% Core network 9%
CxOs from Ericsson, Alcatel Lucent, Huawei, North
Cisco and ZTE. The Broadband Cloud Summit infrastructure America Broadband World Forum provides
is THE place to meet all the key decision makers 15% Integrators
System
8% Asia high level debate on how broadband
can be advanced, and leveraged to
across the entire cloud computing eco-system
and breath life into your cloud strategy by
14% Access
Network 5% Middle East
the benefit of our society. – Eelco
building and cultivating strategic partnerships 8% Components
and IP 4% Africa
Blok, Chief Executive Officer, KPN
and learning from success stories! 2% Analyst/Press 2% South
America
william@cloudworldseries.com Sales
www.broadbandcloudsummit.com 7 +44 (20) 701 75321 Enquiries

9. 10720 Cloud Series Brochure Updates_Layout 1 06/08/2012 09:51 Page 8
400
different service countries participating
135
provider companies
BROADBAND
CAFE MEETING MASTERCLASS
BROADBAND
HUB 5 DELEGATE THEATRE KEYNOTE HALL 11
DELEGATE LUNCH
MASTERCLASS
THEATRE
LUNCH CONFERENCE
SOLD
SOLD
98 97 96
97 99 91
SOLD
SOLD 98 SOLD
SOLD SOLD
99 SOLD
56
SOLD
101 100 94
RESERVED SOLD SOLD
124
SOLD
89 91 SOLD
95 57
SOLD 84 SOLD 85
SOLD SOLD SOLD 92 93 SOLD
58 100 101 125
78 SOLD
90 59
RESERVED
SOLD 88
SOLD R E S E R V E D SOLD 62
87 64 DEMO 102 103 126
RESERVED
86 SOLD
65
SOLD
60
79
SOLD 69 SOLD SOLD SOLD
61
TRUCK 5 WALL
WALL RESERVED
63
SOLD CAFE MEETING
80 SOLD 76 SOLD
73 SOLD
66
SOLD SOLD 68 70
SOLD
67 HUB 6
81 108 111 128
72 SOLD 71 107
82 SOLD SOLD
75
77 74 110 129
109
83 SOLD CAFE MEETING
HUB 4 RESERVED
SOLD
55
RESERVED RESERVED
MEETING ROOM
51 SOLD VILLAGE
114 115
123
CAFE MEETING
TING 54 112 131
HUB 3 SOLD 115 122
SOLD 120
53 SOLD
34 MR12 113 118 115
SOLD
SOLD
52 33
RESERVED
MR11 DEMO
37 38 SOLD TRUCK 4 RESERVED 132
MEETING ROOM SOLD 133
VILLAGE
SOLD MR10 136
135
SOLD SOLD SOLD SOLD 137
138
MR01 36 139
SOLD
47 39 40
140
44 41 MR09
43
48 49 SOLD
OFFICE DEMO
42
CAFE MEETING
SOLD
SOLD
HUB 1
SOLD MR08 TRUCK 1
SOLD
SOLD 46 DEMO
SOLD 45 SOLD 32 TRUCK 2
MR02 50
SOLD
31 BROADBAND
DEMO SOLD
SOLD SOLD 30 TV TRUCK 3
SOLD
SOLD
CAFE MEETING 29 11 12 RESERVED
HUB 2
SOLD SOLD MR07
MR03
SOLD 28 SOLD SOLD
13 14
27 SOLD 17
SOLD 15 MR06
SOLD 18 16
SOLD
SOLD EXHIBITION TOUR PRESS
SOLD SOLD ZONE
MEETING POINT
MR04
RESERVED
23 SOLD
SOLD
22 19 SOLD SOLD 10
@CloudWSeries
SOLD SOLD 09
08
SOLD 25 18 07
24 SOLD
06
21
SOLD
MR05
26
SOLD
ENTRANCE Broadband World Forum is still
Telecom Cloud Services
SOLD 05
one of the most important and
EXECUTIVE INSTITUTE SOLD
LEADERSHIP SUMMIT
04
03
VIP LOUNGE
01
02
REGISTRATION interesting events in
HALL 10 Telecommunication in Europe. Competent
speakers, visitors and a lot of interesting
discussions and meetings – Ericsson
Speaker Francesca.brewer2@informa.com
Enquiries +44 (20) 337 73390 8 www.broadbandcloudsummit.com

10. 10720 Cloud Series Brochure Updates_Layout 1 06/08/2012 09:53 Page 9
3rd Annual
Asia’s
PREMIER
cloud event
13th - 14th November 2012
Eaton Hotel, Hong Kong
Combined Enterprise and PreVIOUS aTTenDeeS InCLUDe:
Telco Cloud Focus
Adidas • Amazon • ANZ Bank • Asia Cloud Computing Association • Banglalink • Barclays Bank •
Bravo • BT • CA Technologies • Cable Wireless • China Mobile • Chong Hing Banking
Corporation • Chunghwa Telecom • CITIC Bank • CLP Power Hong Kong Ltd • CSL Ltd • CTI
HKBN • Deutsche Bank • Dialog Telekom Axiata • FarEastone Communication Co Ltd •
The Cloud World Forum Asia brings together the IT and Telco industry's biggest Forrester Research • Forsythe International Inc • GE Capital • Google • Guangzhou Research
players to discuss cloud and do business together. Institute of China • Herbalife • Hewlett Packard • HK Airport • HK Mercantile Exchange Hong
Kong • Hong Kong Government • Hong Kong Hospital Authority • Hong Kong Jockey Club •
Attended and sponsored by some of the most important and well-respected innovators HSBC • Hutchison Global Communications Ltd • ICBC • JP Morgan Chase • Kirkland Ellis Intl
in the regional and global IT and Telecoms industry, the Cloud World Forum Asia agenda LLP • KT • Kumaran System Pvt Ltd • Macao Water • Maxis Malaysia • Microsoft • Mobily •
is divided between two streams, focusing on enterprise and telco cloud opportunities. NTT Com Asia Ltd • OGCIO • Omantel • OOCL • Oracle • Ovum • PCCW • Pinsent Masons •
PricewaterhouseCoopers • PT. Telekomunikasi Indonesia Public
Enterprise Cloud attendees will learn about the current enterprise cloud marketplace; telecommunications Co Ltd • SingTel • SK Telecom • Smart Cloud
the enterprise cloud opportunity; regulation, security and privacy in the cloud; and Technologies Co Ltd • SmarTone Vodafone • Societe Generale
integration strategies and best practice. Asia Ltd • SoftLayer • South China Morning Post • St Teresa's
Hospital • Starhub • STC • Swiss Reinsurance Company • Taiwan
Telco Cloud attendees will discuss what cloud means for the operator; where Fixed Network Co Ltd • Telecom New Zealand • Telekom Brunei
opportunities lie; operator position within the ecosystem; and what the future might • Telkom Indonesia • Telstra • Telstra International • Thomson
look like according to the experts. Reuters • Times Warner • Towngas • Turner Broadcasting • ENTERPRISE
Veolia Water • Verizon • VNPT • Vodafone • Volkswagen CLOUD
Endorsed by
WHO WILL YOU MeeT?
INDUSTRY BREAKDOWN GEOGRAPHICAL SPLIT
72% Enterprises
Operators 87% Asia / Pacific
18% Vendors Solution
Providers 5% Europe
4% Consultants 8% North
America
6% Associations
Regulatory Bodies
@CloudWSeries #telcocloud
william@cloudworldseries.com Sales
www.cloudworldseries.com/asia 9 +44 (20) 701 75321 Enquiries

11. 10720 Cloud Series Brochure Updates_Layout 1 06/08/2012 09:54 Page 10
2
500+ attendees
stream
Conference and
co-located expo
60+
expert speakers
Speakers have included:
Cloud World
David Herridge, Simone Brunozzi, Pow Min Chong,
HeadofIT, TechnologyEvangelist, GeneralManagerandHead
Forum is a
adidas Global Sourcing amazon Web Services aPaC ofFixedProductsandServices, one stop
Maxis Malaysia
Victor Lam, Charles Huh, venue in Asia which
DeputyGovernmentChief VPHeadofCloudDepartment, niQ Lai, brings together both
InformationOfficer, KT CFO,
Hong Kong Government CTI – HKBn end users and
Jo allison,
ricky Kapur, GeneralManager, Juan Victor “Jovy” Hernandez, practitioners to share
ManagingDirectorAsia, Telecom new Zealand VPandHeadforEnterpriseBusiness, the most updated
Google enterprise PLDT
information in the
rapidly changing set
The Cloud World Forum
of technologies and
Asia was a great success
services that come
for us, from the expert
under the umbrella
TELCO speakers to the high calibre
of Cloud.”
CLOUD delegates we will definitely look
- The Open
to take part again
Computing Alliance
- NTT Communications
Sponsors and Partners have included:
Speaker georgios@cloudworldseries.com
Enquiries +44 ( 20) 701 77985 10 www.cloudworldseries.com/asia

12. 10720 Cloud Series Brochure Updates_Layout 1 06/08/2012 09:55 Page 11
2nd Annual
Co-located with
November 14-15, 2012
CTICC, Cape Town, South Africa
ensuring Success: new Technologies 2011 Speakers Included:
Services For The african enterprise Sponsored in
evans Munyuki, Segun Oyebanji,
I A BUSINESS-FOCUSEDconference agenda to CIO,BusinessBankBU, InformationTechnologyManager, 2011 by:
help you make the right decisions for your aBSa Bank, SouthAfrica Chevron nigeria
company
Shishir Saraf, Cobus rossouw,
I LEARNfrom senior executives representing the CIO, ChiefIntegrationOfficer,
whole ecosystem relevant to Africa’s enterprise Sameer africa Ltd, Kenya IMPerIaL Logistics
ICT markets – plus expert consultants, Ministry
representatives and industry associations Tunji alabi Barak regev
GroupHeadforTechnology RegionalManager-Enterprise,
I GAINmarket insights from Informa Telecoms and Infrastructure, Google
Media’s leading team of enterprise market ecobank
analysts
I NETWORKin an exhibition showcasing the
leading global ICT companies offering
A brilliant
engineering, infrastructure and services solutions. collection of
Plus, business arms of regional, pan-African all the
international telecoms service providers and ISPs
thanks to the event’s collocation with AfricaCom biggest players in the
– the continent’s largest communication event, African market all
benefiting from a worldwide respected
reputation and 7,000+ attendees. with the same plan -
get Africa connected
I BENEFITfrom free entry for enterprise
representatives in Africa Ericsson
william@cloudworldseries.com Sales
www.enterprise-ictafrica.com 11 +44 (20) 701 75321 Enquiries