Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

election campaign - Mr ibrahim mneimneh

19 views

Published on

Learning Objectives:
Political campaigns and especially election campaign operations was always a farfetched and very specialized knowhow. Nowadays, elections campaigns are opening up to project management methods, which can be a tool to empower independents in running their limited source campaigns. In our context of political groups in Lebanon, this tool was used to plan and operate the “Kelna Beirut” campaign. In this session you will be exposed to the basic ingredients of an election campaign from a management point of view with an overview on the political background and challenges that influenced “Kelna Beirut” and its results.

  • Be the first to comment

  • Be the first to like this

election campaign - Mr ibrahim mneimneh

  1. 1. PLANNING & IMPLEMENTING AN ELECTION CAMPAIGN Firsthand experience from a MP Candidate with a PMP
  2. 2. PRESENTATION OUTLINE 1. From PMing to Political Activism 2. IDENTIFICATION of Change Intervention 3. INITIATION of Kelna Beirut 4. PLANNING for the unknown 5. EXECUTING & MONITORING for a fluid campaign 6. CLOSING with future initiatives in mind
  3. 3. FROM PM-ING TO POLITICAL ACTIVISM Early interests in public good Disappointments in political parties Building a professional background Quitting corporate life Beirut Madinati opportunity and success Developing political interest and growing responsibility
  4. 4. “there comes a time when one must take a position that is neither safe, nor politic, nor popular, but he must take it because his conscience tells him it is right… ” Martin Luther King
  5. 5. IDENTIFICATION OF AN INTERVENTION FOR CHANGE
  6. 6. WHY PARLIAMENTARY ELECTIONS AS A TOOL FOR POLITICAL CHANGE? Revolutions do not lead to sustainable change Change needs to be through the democratic process Process is as important as the results Demonstrate our values Gaining experience Anti-establishment groups need to be competitive Direct contact with our constituencies
  7. 7. WHAT IS AN ELECTION CAMPAIGN MADE OF ? How do political parties organize their campaigns? Political Identity and discourse Alliances Communication and Media Party’s network activation Electoral Machine E-Day operations
  8. 8. ELECTION CAMPAIGN GOVERNANCE STRUCTURE AND STREAMS
  9. 9. “whoever fights monsters should see to that in the process he does not become a monster” Nietzche
  10. 10. HOW DIFFERENT IS AN ANTI- ESTABLISHMENT ELECTION CAMPAIGN FROM ANY TYPICAL PROJECT Very strict ethical standard! It is an uncharted waters This project is not a standalone project or within a protected environment Political landscape is very volatile Timeframe is strict and nonnegotiable Diverse and acute risks Financial and Human Resource fluctuation Very diverse stakeholders The campaign needs to be highly flexible and responsive
  11. 11. INITIATION OF KELNA BEIRUT
  12. 12. HOW DID WE INITIATE KELNA BEIRUT? Ensure political capital available Political Identity set and clear internally Political goals identified and agreed upon Founders/ Core team Candidates scouting Identify stakeholders/ Sponsors  Securing the Seed fund Basic logistics
  13. 13. PLANNING FOR THE UNKNOWN
  14. 14. PLANNING AND CHALLENGES OF IMPLEMENTATION Political Program Planning for Votes Planning for budget and funding Planning for E-Day Planning for Communication & Media Identifying Risks and planning for the response Planning for volunteers Stakeholder management milestones: Announcing campaign, announcing list, E-Day Planning Challenges: None!
  15. 15. CAMPAIGN TIMELINE
  16. 16. EXECUTION & MONITORING FOR A FLUID CAMPAIGN
  17. 17. DID IT TO GO AS PLANNED? Assumptions made Funding Candidates Volunteers Team The Electoral Law Percentage executed of plan Managing the process Challenges of implementation
  18. 18. CHALLENGES OF EXECUTION Forming a Strong Candidates List No independent leadership ready Competition Lack of common values in available candidates Raising Funds Lack of trust in independents in genera lOnline donation platform E-Day! Communication & Media: creating the alternative No Media coverage Social Media as an alternative and its limitations Door to Door campaigning Political/ Media Stunts
  19. 19. CHALLENGES OF EXECUTION Stakeholder Management External Stakeholders (donors, online supporters, local figures, political allies …etc ) • Everyone is a stakeholder! • Constant maintenance • Constant informing and updating Internal Stakeholder • Candidates • Volunteers • Founders • Management streams
  20. 20. DESPITE ALL, WE STILL DID GREAT!
  21. 21. CLOSING WITH FUTURE INITIATIVES IN MIND
  22. 22. HOW TO CLOSE A CAMPAIGN? First, get enough sleep! Pay the remaining amounts! Data gathering and archiving Analysis of votes Conduct a study on voters’ behavior Collecting intelligence information Lessons learnt (Internal discussion) “Thank you” to our supporters
  23. 23. WHAT WE LEARN FROM POLITICS FOR OUR ORDINARY PROJECTS The context of a political project differs from regular projects. Political projects are faced with fierce competition as well as many intervention attempts from opponents. The project is not within a protected environment, the PM needs to protect your project. A very fluid context requires a very responsive style of project management.
  24. 24. WHAT CAN PROJECT MANAGEMENT BRING INTO POLITICS IN OUR COUNTRY The limited resources anti-establishment groups have dictates very efficient and focused interventions. Project Management is the tool that many political activists lack in their battle for change. Change is not a milestone, it is a long process in which project management has a role to demonstrate in professional ethics and efficiency
  25. 25. “first they ignore you, then they laugh at you, then they fight you, then you win." Mahatma Gandhi

×