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Keller, 2008, Strategic Brand Management Chapter 8 Summary

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Suh-hee Choi
Suh-hee Choi

This is the summary of Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.), chapter 8 (Developing a Brand Equity Measurement and Management System) by Keller, K. L. (2008, Prentice Hall.) I designed this powerpoint for an HTM631 class (Strategic Marketing in Hospitality and Tourism) in spring 2009.

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