Purdue Tourism and Hospitality Research Center      www.purdue.edu/tourism          Tourism Loyalty:    An Extended Commun...
INTRODUCTION                     ?               Communicative  Loyalty                  Action                   PURDUE T...
?Tourism   CommunicativeLoyalty      Action              PURDUE TOURISM AND HOSPITALITY                              RESEA...
PURPOSE  Tourism   Communicative  Loyalty      Action                PURDUE TOURISM AND HOSPITALITY                       ...
COMMUNICATIVE ACTION IN TOURISM• Extension of communicative action in  problem solving (CAPS)                             ...
Communicative                                     action                                       in                         ...
LOYALTY-BASED     COMMUNICATIVE ACTION IN TOURISM                                     Tourist                             ...
Classifying Loyalty Groups• Dick and Basu’s (1994) dichotomization is  adopted.                              Attitude     ...
COMMUNICATIVE ACTION BY                                            LOYALTY GROUPS                           Information Ac...
COMMUNICATIVE ACTION BY                                            LOYALTY GROUPS                           Information Se...
COMMUNICATIVE ACTION BY                                            LOYALTY GROUPS                           Information Tr...
IMPLICATIONS AND CONCLUSION• Broadens scopes of tourism-related  communicative action• Applications of communication theor...
Thank you.             PURDUE TOURISM AND HOSPITALITY                             RESEARCH CENTER
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2011 graduate conference -- communicativeactions choi_kim_cai

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2011 graduate conference -- communicativeactions choi_kim_cai

  1. 1. Purdue Tourism and Hospitality Research Center www.purdue.edu/tourism Tourism Loyalty: An Extended Communicative Action Model Suh-hee Choi Jeong-Nam Kim Liping A. Cai PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER
  2. 2. INTRODUCTION ? Communicative Loyalty Action PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER
  3. 3. ?Tourism CommunicativeLoyalty Action PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER
  4. 4. PURPOSE Tourism Communicative Loyalty Action PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER
  5. 5. COMMUNICATIVE ACTION IN TOURISM• Extension of communicative action in problem solving (CAPS) PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER
  6. 6. Communicative action in tourismInformation Information Information Information Information Information seeking attending forefending permitting forwarding sharing Acquisition Selection Transmission PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER
  7. 7. LOYALTY-BASED COMMUNICATIVE ACTION IN TOURISM Tourist loyalty Communicative action in tourismInformationInformation Information Information Information Information Information Information Information Information seeking attending forefending permitting forwarding forwarding sharing Acquisition Selection Transmission PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER
  8. 8. Classifying Loyalty Groups• Dick and Basu’s (1994) dichotomization is adopted. Attitude Low High High Spurious Loyalty True Loyalty BehaviorLow Low Loyalty Latent Loyalty PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER
  9. 9. COMMUNICATIVE ACTION BY LOYALTY GROUPS Information AcquisitionCommuincative activeness low loyalty spurious loyalty latent loyalty true loyalty Information Information Seeking Attending PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER
  10. 10. COMMUNICATIVE ACTION BY LOYALTY GROUPS Information SelectionCommuincative activeness low loyalty spurious loyalty latent loyalty true loyalty Information Information Forefending Permitting PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER
  11. 11. COMMUNICATIVE ACTION BY LOYALTY GROUPS Information TransmissionCommuincative activeness low loyalty spurious loyalty latent loyalty true loyalty Information Information Forwarding Sharing PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER
  12. 12. IMPLICATIONS AND CONCLUSION• Broadens scopes of tourism-related communicative action• Applications of communication theory to tourism• Possibility of model extension PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER
  13. 13. Thank you. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER

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