1. DARK POST

2. What is a dark post ?
A Facebook post that exists only as an ad and
doesn’t appear on your Facebook brand page
timeline.

3. Why should a brand do a dark posts ?
 GAIN ACCESS TO USERS NEWS FEEDS
 A BLEND BETWEEN CONTENT AND
ADVERTISEMENTS
 TESTING CONTENT
 A/B TESTING TIPS
 TARGETING USERS
 INCREASING REACH

4. 1. GAIN ACCESS TO USERS NEWS
FEEDS
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5. 2. A BLEND BETWEEN CONTENT AND
ADVERTISEMENTS
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6. 3. TESTING CONTENT
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7. 4. A/B TESTING TIPS
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8. 6. TARGETING USERS
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9. 7. INCREASING REACH
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10. How it is done ?

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1. Go on link

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2. Click on the brand page

13. 3. Click on Create post

14. 4. Add Text/link/Video/Offer
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Note
You Can upload
image, video, Link,
Offer and you can add
Call to action button

15. 5. Add target audience
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16. 6. Once your Post is created
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Go to AD account of your respective brand

17. 7. Then create the campaign
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Your objective can different

18. 8. Create an Ad Set

19. 9. Create an Ad
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20. 10. Select your AD Set and then
add your budget
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21. And your Dark post is created
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22. MULTI PRODUCT ADS
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23. What's a Multiple Product Ad?
 Multi-product ads enable brands to showcase three
products within a single ad unit, on desktop or mobile.
 Each product highlighted will have its own image,
description and click target.

24. How to do
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?

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1. Go on link

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2. Click on the brand page

27. 3. Click on Create post

28. 4. Add Text/link/Video/Offer
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Note
You Can upload
image, video, Link,
Offer and you can add
Call to action button.

29. 5. Add target audience
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30. 6. Once your Post is created
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Go to AD account of your respective brand

31. 7. Then create the campaign
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Your objective can different

32. 8. Create an Ad Set

33. 9. Once your AD set is created
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Then select your
budget and period
of time the AD has
to run.
Select you target
audience

34. 10. Create an Ad
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35. 11. Select multiple images
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12. Add the text

36. 14. Add Text and description for
particular product
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NOTE
You can add
upto 5 product
in a single
multiple product
add.

37. And your Multiple Product Ad is created
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