Alcance Media Group Multicultural Capabilities 2018
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General presentation for Alcance Media Group and the digital advertising capablities to reach multicultural markets such as U.S. Hispanic, Asian American, African American, Arab American and Native American audiences.
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Alcance Media Group Multicultural Capabilities 2018
- 1. Multicultural Connections | 2018
- 2. Alcance Media group connects brands & agencies across digital platforms to key multicultural segments such as U.S. Hispanic, Asian American, African American, Arab American, NativeAmerican and more. Multicultural Connections for Brands & Agencies
- 3. Strategies Leveraging our own experienced multicultural team with trusted content & data partners Alcance connects your campaign with key multicultural audiences. Multicultural Experience Publisher network Technology Brand Safety Responsiveness Proven Results
- 4. Recently has been one of the fastest growing populations in the United States. Digitally connected making cross platform digital campaigns key to connecting with this segment. ASIAN AMERICAN At 14.6% this segment represents over 47 million people. Since 2000 there have been significant gains in spending power, education and wealth. AFRICAN AMERICAN Over 58 million people and represent over 18% of the U.S. population This group has been one of the fastest growth segments and cannot be overlooked. US HISPANIC Representing 3.7 million people with roots from 22 diverse countries This segment is diverse, yet influential in key urban areas. Concentrated in key urban areas. ARAB AMERICAN Population of 6.6 million and roughly 2 percent of the U.S. population. While in many states this group is relatively small, In some states this group exceeds 10% of the population. NATIVE AMERICAN
- 7. Native Ads
- 8. Automotive Education Government Health Insurance Political Recruiting Travel +++ CATEGORIES U.S. Hispanic Asian American African American Arab American Native American North America South American Central America Caribbean MULTICULTURAL Contextual Language Demographic Ethnicity Language Interest / Behavior Country of Origen +++ TARGETING Desktop Mobile Display Native 360 Video Virtual Reality FORMATS
- 9. BRAND SAFETY Key to any campaign is the appropriateness of the ad placement. Implementation of key brand safety technology is combined with human optimization to assure the highest in brand safety. RESPONSIVENESS In an industry run by giants the Alcance team is the most agile in the digital advertising realm. From personalized, culturally relevant review of creatives, to optimization, our team is working for you. MULTICULTURAL EXPERIENCE Combining an experienced multicultural team with top technology and the most trusted media properties, Alcance Media group is your partner to connect with multicultural audiences. Why AlcanceMG?
- 10. Contact us to set up a brief conversation with the experienced Alcance Media Group team! MIAMI 990 Biscayne Boulevard, #503 Miami, FL, 33026 SAN FRANCISCO 38 Miller Avenue, #313 Mill Valley, CA, 94941 EMAIL TELEPHONE +1 (415) 797-4951 sales@alcancemg.com