More Related Content Similar to The Deliberate Storyteller - Turn Your Key Messages and Business Stories into Results (20) The Deliberate Storyteller - Turn Your Key Messages and Business Stories into Results2. 2
Note to Slideshare.net Readers…
This presentation is a 90-minute hands-on
workshop on being a deliberate storyteller—a
more compelling communicator.
I use Microsoft PowerPoint® as a complement,
often using images and graphics alone.
To make it stand more on its own for this
contest, I added numerous “context” slides.
Each context slide has a title of “Dialogue to
Audience…” and contains a brief sample
dialogue of what I say to the audience.
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3. 3
Dialogue to Audience…
What do they have in common?
What do you feel?
What do you think about?
Do they appeal to one or more of your senses?
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, LLC. All rights reserved. www.TheChiefStoryteller.com
I’m going to quickly show you 5 advertisements.
As you look, think of these questions:
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7. 7Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
9. 9
Dialogue to Audience…
I’m going to quickly show you 5 images.
These series of pictures came from an
organization’s annual report.
See if you can guess correctly the
organization’s name.
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, LLC. All rights reserved. www.TheChiefStoryteller.com
10. 10Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
11. 11Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
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, LLC. All rights reserved. www.TheChiefStoryteller.com
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, LLC. All rights reserved. www.TheChiefStoryteller.com
14. 14Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
15. 15
Dialogue to Audience…
I interact for a minute with audience members as
they try to guess FedEx Corporation.
What does FedEx do? Delivers your package from
point A to point B, on time. Not very sexy in and
of itself.
These images tell a compelling and engaging
business story. Is your business story as effective
as it can be?
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, LLC. All rights reserved. www.TheChiefStoryteller.com
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, LLC. All rights reserved. www.TheChiefStoryteller.com
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, LLC. All rights reserved. www.TheChiefStoryteller.com
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, LLC. All rights reserved. www.TheChiefStoryteller.com
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, LLC. All rights reserved. www.TheChiefStoryteller.com
22. 22Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
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, LLC. All rights reserved. www.TheChiefStoryteller.com
24. 24Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
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27. 27
Dialogue to Audience…
What do you immediately think of when I say, “First
boss?” A name, emotion, positive, negative?
What do you immediately think of when I say, “Favorite
restaurant?” A name, emotion, place, food, country?
I can change your emotional mindset easily by using the
RIGHT WORDS.
Are you using the right words and messages in your
communications with your target audiences?
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, LLC. All rights reserved. www.TheChiefStoryteller.com
29. 29
Dialogue to Audience…
And speaking of the power of words…headlines
are one of the most powerful parts of
advertising.
Nearly every type of advertising, whether spoken
or written, uses headlines.
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, LLC. All rights reserved. www.TheChiefStoryteller.com
30. 30Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
31. Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
32. 1. We are champions of healthy living
© American Diabetes Association®
2. We mold water into excitement
© The Water Works, Inc.
3. We are red tape cutting specialists
© Synthesis Professional Services
4. We create workplace happiness
© Transwestern Commercial Services
5. We help CEOs control their business destiny®
© InterSource®
6. We help make your information work for you
© Chief Information Group
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, LLC. All rights reserved. www.TheChiefStoryteller.com
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, LLC. All rights reserved. www.TheChiefStoryteller.com
35. 35Copyright © 2010, The Chief Storyteller®
, LLC. All rights reserved. www.TheChiefStoryteller.com
36. 36
Dialogue to Audience…
Look at every business story element in your
organization.
Scan every one of them for consistency:
key words, messages, color, font, pictures,
graphics, copyrights, current and outdated
information, branding, logo, tagline, product and
service names, elevator speech, etc.
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, LLC. All rights reserved. www.TheChiefStoryteller.com
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, LLC. All rights reserved. www.TheChiefStoryteller.com
38. 38
Dialogue to Audience…
Here’s an example of what I do for visual story
elements.
The green circles are positive comments. The
orange circles indicate areas to look at and re-
examine from a variety of messaging and visual
storytelling aspects.
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, LLC. All rights reserved. www.TheChiefStoryteller.com
40. 40
Dialogue to Audience…
Don’t make the mistake this company made. It
posted pictures of a “booze cruise” on its
website.
Are there business story elements you know you
need to remove, fix, and revise?
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, LLC. All rights reserved. www.TheChiefStoryteller.com
42. Simplify: Write to the 10th
Grade Level
Plutoids are celestial bodies in
orbit around the sun at a
distance greater than that of
Neptune that have sufficient
mass for their self-gravity to
overcome rigid body forces so
that they assume a hydrostatic
equilibrium (near-spherical)
shape, and that have not cleared
the neighborhood around their
orbit.
— International Astronomical Union
Definition of a Plutoid, 6/2008
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44. 44
Dialogue to Audience…
Based on over 8 years of research, the process
follows the natural way we build relationships.
It blends marketing, messaging, strategic
planning, sales, and advertising with storytelling.
Each step has its own set of messages and story
elements. What’s your process?
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, LLC. All rights reserved. www.TheChiefStoryteller.com
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, LLC. All rights reserved. www.TheChiefStoryteller.com
48. 48
Dialogue to Audience…
As soon as you share any business story element
with someone, you relinquish absolute control.
He/she can tell anyone anything about your
story—the right way, the wrong way, or not at
all.
What do you think happens to your story as it is
retold and retold? I call this effect Story Decay.
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, LLC. All rights reserved. www.TheChiefStoryteller.com
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, LLC. All rights reserved. www.TheChiefStoryteller.com
50. 50All images are copyright © with their respective organizations.Copyright © 2010, The Chief Storyteller®
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, LLC. All rights reserved. www.TheChiefStoryteller.com
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, LLC. All rights reserved. www.TheChiefStoryteller.com
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, LLC. All rights reserved. www.TheChiefStoryteller.com
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, LLC. All rights reserved. www.TheChiefStoryteller.com
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, LLC. All rights reserved. www.TheChiefStoryteller.com
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, LLC. All rights reserved. www.TheChiefStoryteller.com
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, LLC. All rights reserved. www.TheChiefStoryteller.com
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, LLC. All rights reserved. www.TheChiefStoryteller.com
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, LLC. All rights reserved. www.TheChiefStoryteller.com
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, LLC. All rights reserved. www.TheChiefStoryteller.com
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63. 63
Ira Koretsky
President & CEO
The Chief Storyteller®
LLC.
+1 (301) 718 – 8368
info@TheChiefStoryteller.com
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The Deliberate Storyteller
Turn Your Key Messages and
Business Stories into Results
Editor's Notes As the word “networking” is used so frequently these days, get students to think about the definition of networking prior to discussing what it is and is not.
As the word “networking” is used so frequently these days, get students to think about the definition of networking prior to discussing what it is and is not.