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Daniella Peting - Social Media Planning Presentation

Social Media Planning Presentation

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Daniella Peting - Social Media Planning Presentation

  1. 1. SOCIAL MEDIA PLANNING Daniella Peting Social Media Manager, North America Global Co-Lead, Social Media Center of Excellence
  2. 2. PAGE 2 Step 1: Situation Analysis • What are your customers’ purchasing habits? • Does social media effect your customers’ purchasing habits? • If so, how does social media effect your customers’ purchasing habits? Source: McKinsey & Company
  3. 3. PAGE 3 Step 1: Situation Analysis • Who’s in your trade area? • Population size • Gender • Total households • Average household size and income • Education levels • Top 3 age groups • Top 3 occupations Source: U. S. Census Bureau
  4. 4. PAGE 4 Step 1: Situation Analysis • Who’s visiting you online? • Gender • Age • Category • Interests • Language • Location • New v. returning • Browser preference • Device preference • Top 3 pages overall • Top 3 pages visited from social media • % of traffic from social media Source: Google Analytics
  5. 5. PAGE 5 Step 1: Situation Analysis • Who’s your competition? • How do you compare to your competition? Source: Facebook, Google+, Instagram, LinkedIn, Periscope, Twitter and YouTube
  6. 6. PAGE 6 Step 1: Situation Analysis • How do you perform online? • Followers • Most popular topics • Most popular content types • Best days and times to post • Audience (gender, age, location, language, etc.) Source: Facebook
  7. 7. PAGE 7 Step 2: SWOT What are the of your current social media strategy?
  8. 8. PAGE 8 Step 3: Objectives What are the your objectives of your new social media plan?
  9. 9. PAGE 9 Step 4: Target Publics Who will be the focus of your new social media plan?
  10. 10. PAGE 10 Step 5: Strategies What do you want to accomplish from your new social media plan?
  11. 11. PAGE 11 Step 6: Tactics How will you accomplish the objectives of your new social media plan?
  12. 12. PAGE 12 Step 7: Timetable How long do you need to accomplish the objectives of your new social media plan? What is your proposed schedule of success?
  13. 13. PAGE 13 Step 8: Budget What resources do you need to accomplish the objectives of your new social media plan? What will your resources cost?
  14. 14. PAGE 14 Step 9: Evaluation How will you measure the success of your new social media plan?
  15. 15. PAGE 15 Step 10: Next Steps • Content Calendar Example • Publishing Tool • Listening Tool • Campaign URL Builder • Campaign Parameters Example • Master Account and User List
  16. 16. PAGE 16 Connect with me online • linkedin.com/in/dnpeting • twitter.com/dnpeting
  17. 17. THANK YOU

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Social Media Planning Presentation

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