1. Empress CityLuxury Living Redefined Presentation by: AmitChhawal

3. For this pitch the main focus was on Empress City Nagpur

4. Our focus was on traditional banner advertising

7. Well planned and organised city

8. Located in the centre of India

9. The City is on the path to transform itself into a metropolis with improved infrastructure, higher standard of living, industrial and commercial growth

10. A magnet for both International and Indian MNC to setup a base of operations

11. Easy connectivity to Mumbai, Pune, Delhi and Bengaluru have helped accelerate growth

14. Great Connectivity to Nagpur Station, Nagpur Airport and to National and State Highways

15. High end Luxury Apartments in 2, 3 and 4 BHK configuration

16. Mall and Banking services within the Township premises

17. IT Park and commercial centre

20. One of the top 10 rich cities in India

21. 3rd Largest city in Maharashtra

22. Rapid industrial and commercial growth has given rise to a influential Middle class and Upper middle class

23. Large part of the city population is young and below the age of 35

24. Large number of “Nouveau riche”

27. Sex: Males / Working Couples

28. Marital Status: Married or About to get Married

29. Income: Above Rs.45,000 per month

30. Education: Graduate or Post Graduate

31. Middle class and upper middle class

32. Modern and western outlook

33. Aspirational and Ambitious

34. They are upwardly mobile in society

35. Tech Savvy

37. Apart from these there is major competition from the local traditional preference of owning Row houses or Bungalows.

38. OBJECTIVE the

40. Primarily target will be Home Buyers for self use with secondary targeting done for Investors

41. Create awareness and desire about the Empress city among home buyers

42. Generate interest among investors for the project

45. DIGITAL medium

46. Digital Advantage

49. Very targeted marketing based on geography and interests is possible

50. Drives already engaged and qualitative traffic to your website

51. Allows for tracking user behaviour to measure success

52. Based on pay per view model

54. Banner Ads on landing pages

56. Allows highly targeted advertising as per Demographics and Geography Location.

57. Keywords ensure minimal spill over, People who click on your ad, are the ones genuinely interested in it

58. Pay per click advantage

61. Lots of data available for targeted advertising

62. Advertising can be done based on Geolocation, Demographics, demonstrated interest etc.

64. Create a buzz around the fact that people bid the amount they feel like

65. Leverage social media by allowing people to bid through Facebook by way of creating FB application

66. Get additional information with regards to what are the aspiration attached to participates in buying a house

67. Leverage this information to entice sales through traditional offline follow up after completion of the online bidding contest

68. Be in constant touch through email and through social media to participants and every two weeks enticing them to rebid

70. Ease of navigation and interactivity will be the focus

71. To be in sync with or overall campaign focus

72. Will be used an informational tool

74. Increases website ‘quality traffic’

75. Long term approach

76. Economical

78. Indexing optimization

79. Cross linking

80. Easy navigation and user friendliness

81. Meta tagging

82. Keyword optimizationSEO will be done primarily for Google and Bing Search

84. SHOWCASE creative

92. THANK you