1. Fantaisie
au chocolat

2. Objectives
 Run a median-class chocolate shop
Emphasize on providing high quality and
healthy organic chocolate to customers.
Develop a new milestone of choco-
cosmetology.

3. Mission
http://www.youtube.com/watch?v=m7Wt4kzex
F8&feature=youtu.be

4. Opportunities and Threats
Opportunities Threats
• Not well developed organic chocolate • Chocolates are not necessities
market in Hong Kong
- Occupied a relatively high market • Limited knowledge about organic
share in local organic market chocolate of public
- Low competition of raw materials
• The concept ‘chocolate is fat and
• Traditions of eating chocolates during unhealthy’ is deep-rooted in public’s
special festivals mind
- Valentine’s Day
- Easter • Gradually increase of price of raw
materials
• High purchasing power of target
customer • Insufficient supply of organic cocoa
• Strong desire of skincare products • Old famous chocolate brands(Godiva,
Lucullus, Leonidas, etc.) have share of
• Development of technology and media mind when people talk about
chocolate

5. Analyze of our
target customers

6. The needs of our company serving
• Customers nowadays pay more attention to
issue of health
Produce healthy and organic chocolate
• Market of healthy and organic chocolate is not
well-developed and competitive in Hong Kong
 occupy large market share in the organic
chocolate market

7. Our target customers
• Middle to upper class • Upper to middle
Females class households
• Aged 20-40 • 1-2 children with
• Interested in and willing their parents or
to spend on beauty and single parent
healthy product • Interested in healthy
and organic food

8. When, where, how and how often do
our customers buy and why?
Where
• High purchasing power interested in
shopping on some mega shopping mall
• Majority of our target customers work
on the Wan Chai and central
• Go to our shop and purchase some
products after getting off their work

9. How
• Walk in
• Order chocolate via the phone, email
or our official website
• Pay by paypal, credit card or other
e-payment methods

10. 4P

11. Products

12. Chocolates
• Fresh and healthy
• Handmade
• Low saturated fat and low sugar
• Raw materials from Europe and cocoa
from Ghana

13. Types of chocolates
Three types of packages: gifts, snacks and
hampers
Special flavor: flower tea and swallow’s nest
Limited edition: Fresh Strawberries filled with
dark chocolate butter cream

14. Chocolate masks
• two types of mask
• beautiful skin: suitable for youngsters , it
incorporates milk chocolate, vitamin C and honey
• women wonder: suitable for women, it
incorporates cranberry seed oil and black
raspberry
• Masks are needed to purchase in two days
advance

15. Workshops
 provision of high quality of chocolate melt, fruits and
nuts,
 customers can enjoy the process of mixing the flavor
chocolates according to their preference.
 The type of chocolates we teach will be matched with
the seasons.
 $120 per lesson
 1 lesson per week.

16. Price

17. Chocolate treats
-$12 for one piece of chocolate
-$15 for special flavor of chocolates
-Strawberry limited edition: $50 per packages
Chocolate small gift: $120
A larger size of gift box: $240
Hamper: $350
Chocolate mask:$200 per 2oog of mask

18. Price
• A bit higher than the medium level
• Reasons behind such price setting
-high production cost
-high promotion cost
-price represents our image
-saturated market of luxurious chocolate
*To gain a balance between these factors

19. Place
• Locates on 32 Lyndhurst Terrace, Central.
• Reasons of choosing this place
• High number of our targeted customers
• Near Lan Kwai Fong

20. Promotion
• Purchase up to $100 chocolate masks
testers will be given
• Develop VIP system
• (a) enjoy a 10% off of all the products in our
shop.
(b) enjoy an extra 20% off discount during
their birthday month
(c) join our ‘Stamp collection scheme’

21. Promotion
• Mega sale on two days before the expiry date
of the chocolate
• -let our customers to enjoy a low-price
chocolate
-to sell all our stocks out.

22. Promotion
• Give out chocolates to orphans in
Christmas ,Children’s Day and Easter
• To fulfill our social responsibility and to make
them feel they are being loved

23. Sales forecast
At the beginning(Jan-Mar): low sales due to newly operation
Continue to increase as it gains more recognition
Drop sharply on June : no festival workshops, no festival to boost
the consumers’ demand

24. • Increase sharply on July: People have more spare time to
join the workshop
• Continued to increase from Nov to Dec:
• Dry weather increase the demand of mask and
• The coming of Christmas increase the demand of
chocolates