1. StarbucksBrand Drivers
Becca Sangwin • Emily Meyer • Jordan
Beaudoin • Brandon Goodale • Jamsheed
Motafram

2. AGENDA
1. Brand Principle
2. Brand Personality
3. Brand Associations
4. Conclusion
5. Q&A

3. BRANDPRINCIPLE
“We are performance driven, through the
lens of humanity.”

4. brandpersonality
● Sophisticated
● Comforting
● Environmentally
Conscious
● Personable
○ Friendly, Outgoing
● Sincere

5. brandassociations
● Senses
● Location

6. brandassociations- Sight
Green:
● Secure
● Natural
● Easygoing
● Relaxing
White:
● Goodness
● Purity
● Refined
● Sophistication
Starbucks Logo

7. Conclusion
● Strong Brand Principle,
Personality, and
Association
● Coherence of Brand
Drivers

8. Questions?