Cl Web2

OUTLINE ,[object Object],[object Object],[object Object]

WHAT IS WEB 2.0? Web 1.0 is … Web 2.0 is … Participant Web Commerce PEOPLE Means Different Things to Different People

WEB 1.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],People Want Human Interaction!

LISTEN, DON’T SPEAK Listen, You Should… May I have…? I Like… Consumers Not Allowed to SPEAK!

THE REVOLUTION DoubleClick Amazon MP3.com Britannica Online Homepage Web 2.0 Web 1.0 Google Adsense eBay Napster Wikipedia Blog

SERVICE, NOT PRODUCT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CUSTOMIZATION ,[object Object],[object Object],[object Object],[object Object]

COMMUNICATION What Do Consumers Trust? CEO or Secretary? Marketing or Sales? “ A Person Like Me” I.e. Other Consumers

USER ADD VALUE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ALWAYS BETA ,[object Object],[object Object],[object Object],[object Object],[object Object]

WHAT WEB 2.0 CAN CHANGE? “ A Person Like Me” i.e. Other Consumers

USER IS THE CONTROL! Every Consumer is …

CONCLUSION ,[object Object],[object Object],[object Object]

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