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1. DEAKIN UNIVERSITY
Faculty of Business and Law
MMH356 Change Management
Trimester 2, 2015
Case Study Report Assignment Instructions
Background: Incremental and transformational change for organisational sustainability
‘Change remains one of the few constants in an increasingly unpredictable and complex environment and
one of the more significant and demanding issues facing managers today. As the environment changes,
organisations must adapt if they are to be successful’ (Waddell et al. 2014, p. 2)
Individual assignment task:
Choose one of the following Australian business organisations which has recently been experiencing
significant change (refer page 5 for sources to help make this choice):
• Uber; OR
• Fairfax Media; OR
• Orica.
Produce a case study report about that organisation in which you use relevant change management
theory and concepts, empirical research literature plus non-academic business resources to:
1. Provide a descriptive profile of the organisation;
2. Describe and critically analyse (using change management theory and concepts):
a. the organisation’s environment framework;
b. the organisation’s key internal and external drivers of change;
c. three or more change interventions (being) implemented: the strategies and change
processes adopted, resistance encountered and results envisaged and/or achieved;
3. Make specific recommendations for ongoing change management within the organisation
To complete this written assignment task, students are required to submit two separate reports:
Due Date Total Length Marks
1. Progress Report 11.59 pm Fri 21 Aug 500 words (+/-10%) 10 (10% of final score)
2. Final Report 11.59 pm Fri 18 Sept 3,000-3,500 words 40 (40% of final score)
It is not compulsory to submit or to pass either the Progress Report or Final Report. However, in order to
pass this unit, students must achieve a final score of at least 50 out of the total 100 assessment marks
available to them. Any student who chooses not to submit either report will forfeit those marks. Any
student who chooses not to submit both reports will not have their exam score amortised into a final result
for the unit. Therefore all students are strongly advised to submit both reports, completed to the best of
their ability.
1
2. ASSIGNMENT SUBMISSION INSTRUCTIONS:
1. Save your assignment as a Word file (.doc or .docx) with a file name which includes your ID number,
unit code plus the name of that assessment task.
e.g. StudentID_MMH356_Progress Report; OR
StudentID_MMH356_Final Report
2. Click on the Assignment Submission Dropbox within MMH356 on CloudDeakin to declare that the
Progress/Final Report is totally your own work and submit your assignment.
3. Check that the report was submitted correctly by:
a. clicking on the ‘Assignment’ folder to see your submission; OR
b. checking your Deakin email account for notification of a successful submission.
Note:
• Assignments are on time if they are submitted via CloudDeakin before the due date/time.
• You may resubmit your assignment, at any time up until the due date/time.
• Do not, under any circumstance, email your assignment to the Unit Chair. It will not be assessed.
• Any assignments submitted late without an extension being granted will not be marked. These will be
held until final grading and may be taken into account in a pass/fail situation.
• Requests for Special Consideration, extensions or variation to the assignment task will be considered
only if caused by some unexpected, unpredictable and unavoidable event AND supported by
documentation. Requests and documentation must be emailed to the Unit Chair
(andrea.howell@deakin.edu.au) before the due date. Please consult the Faculty rules regarding
4. Extensions and 5.
• Plagiarism declaration: By clicking on the SUBMIT button to submit your assignment, you are declaring
that the work is entirely your own, except where material quoted or paraphrased is acknowledged in
the text by use of quotation marks and citations where appropriate. You are also declaring that it has
not been submitted for assessment by any other student or in any other unit or course.
Assignment Results:
Your report results, rubric scores and feedback will normally become available in the Assignment Folder in
CloudDeakin within 15 business days of the due date, although the unit team will make every effort to
release results within 10 business days. If you have been granted an extension for either report, your score
and feedback will be released later. Before results are returned to students, the unit team will moderate
the marking process to ensure that the same marking standards are applied to all students within the unit
and to check all assignments for plagiarism using Turnitin software. Marking penalties will be applied to
reports which contain evidence of plagiarism, collusion or other forms of cheating (refer pages 4-5 below).
If any student believes an error has been made in the marking of their assignment and wishes to request a
review, they must (1) email the Unit Chair (andrea.howell@deakin.edu.au), from their Deakin email
account, within 10 working days of the CloudDeakin release of marks, and (2):
(i) attach e-copies of their assignment and their completed Grade Form (CloudDeakin Gradebook);
(ii) identify the specific Grade Form criterion involved;
(iii) explain why their work should have received a higher score for that criterion; and
(iv) support their claim by referring to specific evidence from their assignment. Receiving a
disappointing result is not a justification for review.
2
3. In the rare case of a report being granted a review, the reviewed score will be final. It may increase,
decrease or remain unchanged from the original score.
1. PROGRESS REPORT (500 words +/- 10%, 10 possible marks)
The Progress Report provides an overview of your progress towards completion of the Final Report, and
provides you with an opportunity to receive formative feedback. It should be submitted using the template
supplied on CloudDeakin, be within the word count range to avoid a marking penalty and must contain:
1. Organisation profile: Identify the organisation you have chosen to investigate, its industry and its
core business (approx. 125 words, 2 marks)
2. Key change management concepts: relevant to the organisation selected, provide brief definitions
of: (a) the three types of environment; (b) internal and external drivers of change; and (c) the OD
interventions (approx. 125 words, 2 marks)
3. Interventions: outline in more depth the three (or more) change-related interventions you plan to
critically analyse in the body of the Final Report (approx. 250 words, 4 marks)
4. Citations: Provide in-text citations for ALL ideas obtained from your sources, whether included as
quotations or rewritten in your own words. Citations are not included in the word counts. (1 mark)
5. References: Provide a listing of at least four academic sources and four non-academic sources
relevant to your case study. This list must include full details of all sources cited in the Progress
Report. Present this list using the Deakin (author-date) Harvard style. (1 mark)
2. FINAL REPORT (3,000-3,500 words, 40 possible marks)
This is an academic report and must therefore adopt an analytical and critical perspective. You need to
research your organisation thoroughly, demonstrate a sound grasp of the literature on organisational
change, and draw from a wide range of theoretical frameworks and concepts to inform and underpin your
analysis. This critical analysis then flows on to the specific recommendations you make.
Requirements: Structure
Title Page new page, Roman numeral page number i, but page number invisible
Table of Contents new page, Roman numeral page number ii
List of Illustrations new page, if your report includes any diagrams, figures or illustrations
Executive Summary new page, approx 250 words, NOT included in 3,000 word count
Background new page, approx 100 words, Arabic numeral page number 1
Introduction new page, approx 100 words, Arabic numeral page number 2
Body new page, appropriate headings & sub-headings, approx 2,500-3000 words
Conclusion new page, approx 100 words
Recommendations on new page, approx 200 words
References new page, all sources in the one section, minimum of 6 academic sources
Detailed advice about what to include in each section, how to number the sections and how to use report
pagination, is provided within the MMM356 Report Writing Guide on CloudDeakin.
REQUIREMENTS: Formatting
• Font: Size 12 Times New Roman, Calibri or Arial
• Line spacing: 1.5, no indentation, but one extra line spacing between paragraphs
• Margins of 2.54 cm
• Headings and sub-headings
• Alphanumeric or decimal outline/numbering system up to three levels for sections
• Page numbers: Roman numbering and Arabic numbering used appropriately
3
4. • Header and/or footer: student name, ID number, unit code and assessment task name
4
5. REFERENCES: Academic (Scholarly) Sources:
You must reference a minimum of six (6) academic/scholarly sources, ten (10) if you are seeking to
achieve a HD for your Final Report. These can include academic journal articles or chapters from academic
books (including your textbook, Waddell et al. 2014). Most or all of these academic sources will be used for
the theoretical and conceptual aspects of your report.
Academic journals can be found by conducting a search of the Deakin Library academic databases.
Instructions on how to do this are available in CloudDeakin. A list of good Change Management journals is
also provided within the MMH356 Unit Guide on CloudDeakin. Access these journals via the Deakin Library
website to obtain these articles free of charge. The.pdf version is generally the best one to work from, so
make sure that you already have Adobe Acrobat Reader software loaded on your computer.
Students are expected to explore the literature on organisation change and change management, and to
draw ideas from a wide range of sources. Below is a range of sources that you may find useful. Please note
that this list is not complete. Other relevant book chapters and academic articles are included as Online
Readings and Further Resources within each of the MMH356 Topic Guides.
Beer, M & Nohria, N 2000, ‘Cracking the code of change,’ Harvard Business Review, May/June, pp.
133-141.
Bryan, L 2005, ‘The 21st century organization’, McKinsey Quarterly, no. 3, pp. 24-33.
Child, J & McGrath, RG 2001, ‘Organizations unfettered: Organizational form in an information-
intensive economy’, The Academy of Management Journal, vol. 44, no. 6, pp. 1135-1148.
Dunford, R, Palmer, I, Benveniste, J & Crawford, J 2007, ‘Coexistence of ‘old’ and ‘new’
organisational practices: Transitory phenomena or enduring feature’, Asia Pacific Journal of Human
Resources, vol. 45, no. 1, pp. 24-43.
Jackson, D 2000, Becoming dynamic: Creating and sustaining the dynamic organization, London:
Macmillan Business.
O’Reilly, CA & Tushman, ML 2004, ‘The ambidextrous organization’, Harvard Business Review, pp.
74-81.
Palmer, I 2007, ‘New organizational forms: towards a generative dialogue’, Organization Studies,
vol. 28, no. 12, pp. 1829-1847.
Palmer, I & Dunford, R 2002, ‘Out with the old and in with the new? The relationship between
traditional and new organizational practices’, International Journal of Organizational Analysis, vol.
10, no. 3, pp. 209-226.
Ross, Emily. 2005, ‘Why managers fail’, Business Review Weekly, vol. 17-23, pp. 86-87.
Schilling, MA & Steensma, H 2001, ‘The use of modular organizational forms: An industry-level
analysis’, The Academy of Management Journal, vol. 44, no. 6, pp. 1149-1168.
Stace, D & Dunphy, D 2001, Beyond the boundaries: Leading and recreating the successful
enterprise, 2nd edn, Sydney: McGraw-Hill Book Organisation.
5
6. REFERENCES: Non-Academic Sources:
The following three sources contain relevant information about the Uber, Fairfax Media and Orica are
provided to help you choose your organisation and make a start on the assignment:
Lewis, D 2015 Uber to expand car-pooling platform, hire millions of new drivers in defiance of critics, ABC
News 4 June, 2015, Retrieved 10 July, 2015 http://www.abc.net.au/news/2015-06-04/uber-to-expand-car-
pooling-platform-in-defiance-of-critics/6522860
Dunn, M 2015 ‘Fairfax Media plans to axe staff from regional newspapers and websites’, Herald Sun, 11
March 2015, Retrieved 4 July, 2015 http://www.heraldsun.com.au/news/victoria/fairfax-media-plans-to-
axe-staff-from-regional-newspapers-and-websites/story-fni0fit3-1227258937502
Whalley, J. 2015 ‘Orica names former BHP Billiton executive Alberto Calderson as interim chief, with Ian
Smith out, Herald Sun, 23 March, 2015 Retrieved 4 July, 2015
http://www.heraldsun.com.au/business/orica-names-former-bhp-billiton-executive-alberto-calderon-as-
interim-chief-with-ian-smith-out/story-fni0dcne-1227274147457
Much or all of the practical information in relation to your selected organisation, required to complete this
assignment, will be obtained from non-academic (sometimes identified as professional or industry) sources.
This is often the only way to discover up-to-date information about a business or organisation. Non-
academic sources must be included in your References list, but are NOT counted as part of your
academic/scholarly sources. Other helpful sources of information include:
• Organisation web sites:
o Annual Reports
o Annual Reviews
o Media Releases
• Media websites, including:
o The Age (subscribers only)
o The Australian
o The Australian Financial Review (AFR)
o The ABC
o Business Review Weekly (BRW)
• Non-academic databases: Deakin Library Homepage: →click on a-z databases and type the
database name, choosing from these excellent options:
o IBIS World (industry market reports and company research)
o Factiva (articles in the media)
o Newsbank
o Informit (TV news broadcasts)
o Informit Ed TV (documentaries)
o Library Press Display (Australia – recent newspapers and magazines)
• Library Resource Guides: direct links to websites, databases and extra information:
o Deakin Library Homepage
o →Study
o →Library Resource Guides
o →Commerce/Business
6
8. WRITING AND REFERENCING SKILLS:
In this assignment students have the opportunity to demonstrate their understanding of interpersonal
relationships and skills through a practical and realistic approach to their basic research methods and their
discussion of relevant real-life applications.
Researching, writing and referencing skills are valuable in all facets of management practice. Effective
writing is an essential skill for good managers because written documents provide busy executives with
accurate information and appropriately informed viewpoints from reliable sources. Poorly researched work
leads to poor decision-making, thereby compromising management. Ineffective writing reduces clarity and
creates ambiguity, both of which lead to confusion and reduced performance at all levels.
Students are also expected to be constructively critical and analytical when they write about what they
have read. This is necessary because an important aspect of presenting material to senior managers is to
provide a balanced viewpoint; that is, to present alternative interpretations and to outline both the
positives and negatives of any particular option. This ensures that the conclusions drawn or
recommendation are not biased.
If you are worried about how to conduct research or find resources in order to complete this assignment,
staff or resources within the Library should be able to assist:
• Deakin Library: Study Support
http://www.deakin.edu.au/library/study/
If you are more concerned about your writing or referencing skills, please take advantage of the many
study support resources provided by the Division of Student Life:
• Deakin Division of Student Life: Study Support
http://www.deakin.edu.au/students/study-support
IN-TEXT CITATIONS AND REFERENCING
All ideas within your assignment which have been obtained from either academic or non-academic sources,
must be cited and referenced using the Deakin (author-date) Harvard style. This referencing style is used
for most assignments submitted for Faculty of Business and Law units.
You are required to include in-text citations throughout your assignment, to demonstrate your research
and show the sources of your ideas. All sources cited must also be included in the References sections.
Citing and referencing correctly is how good students show that they understand the rules of academic
writing and know how to avoid plagiarism. It is also good management practice to include correct and
complete details about sources of information in written documents. This demonstrates to managers that
the advice being offered is supported by objective information from credible sources and not the simply
the subjective opinion of the writer. Referencing involves acknowledging original sources of information in
your written work. Referencing correctly not only gives weight to any arguments or statements in your
work, but also avoid plagiarism.
All students are required to reference and cite correctly in this assignment, using the Harvard
style. Please access and follow the instructions provided by the Deakin Division of Student Life:
http://www.deakin.edu.au/students/study-support/referencing/harvard
8
9. PLAGIARISM AND OTHER FORMS OF CHEATING
All assignments will be checked for plagiarism (via Turnitin) and disciplinary procedures will be initiated if
any student’s work is found to include plagiarism (i.e., penalties will be imposed relative to the degree of
infringement).
Plagiarism occurs when a student presents the work of another person as the student's own work,
or includes the ideas of others as quotations, summaries or paraphrases, without
acknowledgement as to the original authorship of those ideas.
Plagiarism is the copying of another person's ideas or expressions without appropriate acknowledgment
and presenting these ideas or forms of expression as your own. Plagiarism relates not only to written works
such as books or journals but also data or images that may be presented in tables, diagrams, designs, plans,
photographs, film, music, formulae, web sites and computer programs. Plagiarism also includes presenting
(or passing off) the work of lecturers or other students as your own.
Plagiarism is a form of cheating that the University regards as an extremely serious academic offence. The
penalties associated with plagiarism are severe and extend from cancelling all marks for the specific
assessment item or for the entire unit through to exclusion from your course. These penalties are detailed
in Part 2 of Regulation 4.1 (1) Student Discipline.
It is important to realise, however, that it is certainly not cheating to use the work of others in your work.
On the contrary - a well-constructed assignment should normally refer to and build on the work of others
for positioning, supporting and strengthening your work and advancing knowledge. Plagiarism occurs when
due recognition and acknowledgement of the work of others is not provided. Therefore, whenever you are
using another person's research or ideas (whether by direct quotation or by paraphrasing or summarising)
you must appropriately cite the source of that idea. If you are ever in doubt about the most appropriate
form of referencing, you should consult your lecturer or a Study Skills advisor in the Division of Student Life.
Collusion occurs when a student obtains the agreement of another person for a fraudulent purpose
with the intent of obtaining an advantage in submitting an assignment or other work. It is not
collusion when two or more students work together and submit a group assignment.
Talking about your assignment with other students is acceptable and encouraged. However, jointly writing
up the assignment, or using the same written words from your discussion, is a form of cheating because we
are not able to separately identify which ideas belong to which student. Unauthorised collaboration
involves working with others with the intention of deceiving examiners about who actually completed the
work. If you have any doubt about what constitutes authorised and unauthorised collaboration in your
assignment, you should consult your Unit Chair or post a Discussion question on CloudDeakin.
ALL student work submitted for this assignment will be checked for plagiarism
via Turnitin, with penalties imposed where there is evidence of plagiarism or collusion
Therefore, BEFORE you submit your assignment for assessment, please allow sufficient time
to self-check your work via Turnitin
Read your Turnitin Report and check all highlighted sections. Correct your work to ensure that:
• all ideas taken from your sources have been cited correctly;
• all quoted passages are also presented within quotation marks;
• all cited works are included within the References;
• all sources in the References have been cited at least once; and
• all accidental incidences of plagiarism, citation or referencing errors have been corrected
9
10. MMH356 PROGRESS REPORT GRADE FORM
Assessment criteria
Performance Indicators used to determine scores
No meaningful attempt Fail Pass Credit Distinction High distinction
1. Organisation
profile:
- name
- industry
- core business
GLO 2
(max 2 marks)
• No meaningful
information on all
three aspects
• Information
provided is cursory,
inaccurate and non-
concise
(0 points)
• Information not
provided on all three
aspects
• Information is mostly
incomplete, inaccurate
and non-concise
(0.5 point)
• Information provided
about all three aspects,
but with little real
balance
• Information is frequently
incomplete, inaccurate
and insufficiently concise
(1.0 point)
• Information provided
about all three aspects,
but with some
imbalances
• Information is
sometimes complete,
accurate and concise
(1.2 points)
• Well balanced
amount of
information
provided about all
three aspects
• Information is
mostly complete,
accurate and concise
(1.4 points)
• Extremely well
balanced amount of
information provided
about all three
aspects
• Information is
complete, accurate
and concise
(1.6-2.0 points)
2. Change
definitions:
- three environments
- driver
- intervention
GLO 5
(max. 2 marks)
• Only one or two
definitions provided
• All definitions less
than satisfactory
(0 points)
• Fewer than five
definitions provided
• Definitions mostly less
than satisfactory
(0.5 points)
• Five definitions provided
• Definitions satisfactory
(1.0 point)
• Five definitions
provided
• Definitions reasonably
good
(1.2 points)
• Five definitions
provided
• Definitions mostly
very good
(1.4 points)
• Five excellent
definitions provided
(1.6-2.0 points)
3. Three or more
Interventions
- identified
- outlined
GLO 1
(max. 4 marks)
• None or only one
intervention
identified
• No meaningful
outline of any
intervention
(0 points)
• Only two interventions
identified
• Interventions are
poorly outlined
(1.0 points)
• At least three
interventions identified
• Interventions are
satisfactorily outlined
(2.0 points)
• At least three
interventions identified
• Most interventions
outlined reasonably
well
(2.4 points)
• At least three
interventions
identified
• All interventions are
outlined quite well
(2.8 points
• More than three
interventions
identified
• All interventions are
outlined extremely
well
(3.2-4.0 points)
4. Citations
- author-date
(Harvard) style
GLO 2
(max.1 mark)
• No in-text citations
provided
(0 points)
• Some in-text citations
provided
• Author-date (Harvard)
style generally used
incorrectly
(0.25 points)
• In-text citations provided
for most ideas from
sources
• Author-date (Harvard)
style sometimes used
correctly
(0.5 points)
• In-text citations
provided for most ideas
from sources
• Author-date (Harvard)
style correctly used
with one or two
exceptions
(0.6 points)
• In-text citations
provided for all ideas
from all sources with
one or two
exceptions
• Author-date
(Harvard) style used
with one or two
exceptions
(0.7 points)
• In-text citations
provided for all ideas
from all sources
• Author-date
(Harvard) style used
correctly for all
citations
(0.8-1.0 points)
5. References
- four academic
sources
- four non-academic
sources
- correct author-date
(Harvard) format
GLO 2
(max.1 mark)
• No academic or
non-academic
sources provided
(0 points)
• Fewer than four
academic sources and
four non-academic
sources provided
• Harvard author-date
style used poorly or not
at all
(0.25 points)
• At least four academic
sources and four non-
academic sources
provided
• Harvard author-date style
used but with many
errors
(0.5 points)
• At least four academic
sources and four non-
academic sources
provided
• Harvard author-date
style used but with
several errors
(0.6 points)
• At least four
academic sources
and four non-
academic sources
provided
• Harvard author-date
style used, with one
or two errors
(0.7 points)
• More than four
academic sources and
four non-academic
sources provided
• All sources presented
correctly according to
Harvard author-date
style
(0.8-1.0 point)
10
11. MMH356 FINAL REPORT GRADE FORM
Assessment criteria
Performance Indicators used to determine scores
No meaningful attempt Fail Pass Credit Distinction High distinction
Formatting,
presentation and
submission
GLO 2, GLO 6
(max 3 marks)
• Few formatting
instructions
followed
• Poor standard of
presentation
• Many submission
instructions not
followed
(0 points)
• Many formatting
instructions not
followed
• Careless standard of
presentation
• Several submission
instructions not
followed
(0.75 points)
• The majority of
formatting instructions
followed
• Satisfactory standard of
presentation
• Most submission
instructions followed
(1.5 points)
• The majority of
formatting instructions
followed
• Good standard of
presentation
• Most submission
instructions followed
(1.8 points)
• Almost all formatting
instructions followed
• Very good standard
of presentation
• Almost all
submission
instructions followed
(2.1 points)
• All formatting
instructions followed
• Outstanding and
professional standard
of presentation
• All submission
instructions followed
(2.4-3.0 points)
Body:
Description of task,
organisation, change
event
GLO 5
(max. 10 marks)
• Scant information
provided
• Information
provided does not
relate to the task
(0 points)
• Information provided is
incomplete
• Some information
provided relates to the
task
• Some attempt made to
include relative
descriptions
• Descriptions are
incomplete, cursory or
superficial
(2.5 points)
• Information provided is
mostly complete but
cursory
• Some information
provided relates to the
task
• A satisfactory attempt
made to provide a
complete description
• Description is frequently
uneven or unbalanced
(5.0 points)
• Information provided is
complete but cursory
• Most information
provided relates to the
task
• A good attempt made
to provide a complete
description
• Description is
sometimes uneven or
unbalanced
(6.0 points)
• Information shows
depth in most
sections
• Information covers
the breadth of the
task
• Descriptions are
relevant, complete,
even and balanced
in most sections
(7.0 points)
• Information provided
is extremely
comprehensive
• Information clearly
covers the breadth
and depth of the task
• Descriptions are
relevant, complete,
even and balanced in
all sections
(8.0-10.0 points)
Body:
critical analysis and
interpretation,
change management
theory and concepts
GLO 1, GLO 4
(max. 10 marks)
• Scant information
provided in relation
to the task
• No attempt made
to provide any
critical analysis or
interpretation
• Application of little
or no change
management
theory or concepts
(0 points)
• Some attempt made to
include an objective
critical analysis or
interpretation in some
areas
• Critical analysis and
interpretation relate to
the task but is
incomplete, cursory or
superficial
• Inadequate application
of change management
theory and concepts
(2.5 points)
• A satisfactory attempt
made to provide an
objective critical analysis
and interpretation
• Critical analysis and
interpretation are
sometimes incomplete,
unrelated to the task,
uneven, or unbalanced
• Satisfactory application of
change management
theory and concepts
(5.0 points)
• A good attempt made
to provide an objective
critical analysis and
interpretation
• Critical analysis and
interpretation are
complete, relate to the
task but are uneven, or
unbalanced
• Good application of
change management
theory and concepts
(6.0 points)
• A very good attempt
made to provide
objective critical
analysis and
interpretation
• Critical analysis and
interpretation are
relevant, cover the
breadth of the task,
reasonably balanced
and show depth in
some sections
• Good application of
change management
theory and concepts
(7.0 points)
• An outstanding,
balanced and
objective critical
analysis provided
• Critical analysis is
extremely
comprehensive and
covers the breadth
and depth of the task
• Excellent applications
of change
management theory
and concepts
• Evidence of deep
knowledge and
strong insight
(8.0-10.0 points)
Other Sections:
Executive Summary,
Background,
Introduction,
Conclusion,
Recommendations
• Executive Summary,
Background,
Introduction or
Conclusion are
inappropriate or
missing
• Recommendations
missing or
• Executive Summary
provided, but is not a
summary of the entire
report
• Background,
Introduction and
Conclusion are cursory
• Recommendations
• Executive Summary
provided which covers
most key points
• Background, Introduction
and Conclusion are clear
and acceptable.
• Recommendations
included but show a loose
• Good Executive
Summary
• Background,
Introduction and
Conclusion cover the
key points quite well
and are clear and
relevant
• Very good Executive
Summary
• Background,
Introduction and
Conclusion cover the
key points very well
and are clear and
relevant
• Outstanding
Executive Summary
• Background,
Introduction and
Conclusion are clear,
comprehensive and
insightful
• Recommendations
11
12. Other Sections:
(cont’d)
Executive Summary,
Background,
Introduction,
Conclusion,
Recommendations
GLO 4, GLO 5
(max.8 marks)
unrelated to
analysis
• Headings not
provided and/or
inappropriate
• No evidence of any
attempt to comply
with indicative
word counts
(0 points)
included but are
shallow and not well
related to analysis
• Some headings and
sub-headings not
provided and/or
inappropriate
• Most sections do not
comply with indicative
word counts
(2.0 points)
relationship to analysis or
little depth of thought
• Headings and sub-
headings are reasonable
• Some sections too long or
too short in relation to
indicative word counts
(4.0 points)
• Recommendations are
quite good and mostly
flow from analysis
• Headings and sub-
headings are instructive
• Sections generally
comply with indicative
word counts
(4.8 points)
• Recommendations
are very good and
flow from analysis
• Headings and sub-
headings are
instructive
• Sections generally
comply with
indicative word
counts
(5.6 points)
are sophisticated,
well-considered and
flow directly from
analysis
• Headings and sub-
headings are
instructive
• All sections comply
with indicative word
counts
(6.4-8.0 points)
Communicate
information
accurately (spelling
and syntax)
GLO 2
(max. 3 marks)
• Extensive spelling
and/or grammatical
errors.
• Paraphrasing
closely resembles a
quote
• Too much material
is quoted and/or
and presented
incorrectly
(0 points)
• Many spelling and/or
grammatical errors
• Paraphrasing uses too
many of the authors’
own words
• Too much quoted
material provided, and
some presented
incorrectly
(0.75 points)
• Many spelling and/or
grammatical errors
• Paraphrasing correctly
portrays another’s ideas
in student’s own words
• Too much quoted
material used, but
presented correctly
(1.5 points)
• Several spelling and/or
grammatical errors
• Paraphrasing correctly
portrays ideas in
student’s own words.
• Fewer quotations could
be used, but presented
correctly
(1.8 points)
• One or two spelling
and/or grammatical
errors
• Good paraphrasing
correctly portrays
ideas in student’s
own words
• Quotations used
sparingly and
presented correctly
(2.1 points)
• No spelling and/or
grammatical errors
• Excellent
paraphrasing which
correctly portrays
ideas in student’s
own words
• Quotations used
sparingly and
presented correctly
(2.4-3.0 points)
Research: Find
information
appropriate to the
task
GLO 5
(max. 3 marks)
• No academic
articles selected or
the information
sources selected
are of poor
quality/relevance
• No non- academic
articles selected or
the information
sources selected
are of poor
quality/relevance
• No evidence of
research
(0 points)
• An inadequate range or
number of
quality/relevant
academic sources
selected
• An inadequate range or
number of
quality/relevant non-
academic sources
selected
• Information sources
provide little evidence
of research
(0.75 points)
• A satisfactory range and
number of
quality/relevant
academic sources
selected.
• A satisfactory range and
number of
quality/relevant non-
academic sources
selected
• Information sources
provide evidence of
satisfactory research skills
(1.5 points)
• A good range and
number of
quality/relevant
academic sources
selected
• A good range and
number of
quality/relevant non-
academic sources
selected
• Information sources
provide evidence of
good research skills
(1.8 points)
• A very good range
and number of high
quality/relevant
academic sources
selected
• A very good range
and number of high
quality/relevant
non-academic
sources selected
• Information sources
demonstrate strong
research skills
(2.1 points)
• An excellent range
and number of high
quality/relevant
academic sources
selected
• An excellent range
and number of high
quality/relevant non-
academic sources
selected
• Information sources
demonstrate
outstanding research
skills
(2.4-3.0 points)
Cite and reference
information sources
accurately according
to the Harvard
author-date style
GLO 2
(max. 3 marks)
• Unacceptable over-
reliance on lengthy,
direct quotations
• In-text citations not
utilised or mostly
inaccurate
• Little or no attempt
made to use the
Harvard system
correctly
(0 points)
• Inadequate use of
paraphrases/summarie
s and overuse of direct
quotations
• The majority of in-text
citations are missing or
inaccurate
• Some attempt made to
reference using the
Harvard system, but
many entries missing,
incomplete or incorrect
(0.75 points)
• Satisfactory balance of
paraphrases/summaries
and direct quotations
• In-text citations are
provided and accurate in
the majority of cases
• The majority of cited
sources referenced,
mostly complete and
correct
(1.5 points)
• Majority of ideas
presented as
paraphrases or
summaries, but several
direct quotations
• In-text citations
provided and accurate
except for a few errors
• Most cited sources
referenced, complete
and correct
(1.8 points)
• Nearly all ideas
presented as
paraphrases/summa
ries, with few direct
quotations
• Almost all in-text
citations provided
and accurate
• Almost all cited
sources referenced,
complete and
correct
(2.1 points)
• All ideas presented as
paraphrases/summari
es, with very few
direct quotations
• All in-text citations
provided and correct
• All cited sources
referenced, complete
and correct
(2.4-3.0 points)
12