Hr Harnessing the Power of Social Media.final

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Hr Harnessing the Power of Social Media.final

  1. 1. HELLO!JANINE CARPENTERHR Director, QuirkHR HARNESSING THE POWER OF SOCIAL MEDIA16 March 2012
  2. 2. UNLIKE ANY AGENCY YOU WILL EVERWORK WITH
  3. 3. IS A CULTURE
  4. 4. WHY IS THIS RELEVANT?
  5. 5. OUR APPROACH IS UNIQUE
  6. 6. SO WHAT IS SOCIALMEDIA THEN?
  7. 7. A COLLECTION OF TOOLS…
  8. 8. (more like these)
  9. 9. …THAT FACILITATES... Credit: Ben Werdmuller http://www.flickr.com/photos/benwerd/
  10. 10. …THE CREATION ...
  11. 11. … ANDSHARING ... Credit: Jason Staten http://www.flickr.com/photos/jasonstaten/
  12. 12. A COLLECTION OF TOOLSTHAT FACILITATE THE CREATION AND SHARING … OF CONTENT.
  13. 13. CONTENT COMES INALL SHAPES ANDSIZES…
  14. 14. STORIES
  15. 15. InformationINFORMATION
  16. 16. REVIEWS
  17. 17. “Theres a plane in the Hudson. Im on the ferry going to pick up the people. Crazy.” 10:36 PM Jan 15th from TwitPic NEWSViews 486,314
  18. 18. JOBS
  19. 19. PEOPLE
  20. 20. So, how big is this Social Media beast?
  21. 21. 2 billion people are online(35% of the world population)
  22. 22. 82% of the global Internet population visit social networksNielsen, Global Faces & Networked Places, 2009 Credit: Christian & Cie http://www.flickr.com/photos/christiangates/
  23. 23. 10% of total internet time is spent on a social networkSource: Nielsen, Global Faces & Networked Places, 2009 Credit: Catherine http://www.flickr.com/photos/mayeve/
  24. 24. Social Media has displaced Email as 4th most popular activity on the Internet.Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Esparta http://www.flickr.com/photos/esparta/
  25. 25. Video ismassive .4 BILLION videosviewed on YouTubeevery day Credit: Jared http://www.flickr.com/photos/generated/
  26. 26. The number of minutes spent on Facebook every day.Credit: Mark Auer http://www.flickr.com/photos/thegeekshallinherittheearth/
  27. 27. 750 million photos were posted on Facebookduring last New Year’s Eve weekend
  28. 28. What about closer to home?
  29. 29. About 70% of South Africans who areonline, are using social networks
  30. 30. HOW DO SOCIALMEDIA AND HR WORKTOGETHER?
  31. 31. SOCIAL HRMEDIA PEOPLE PEOPLE BUSINESSTECHNOLOGY COMMUNICATION CONTENT
  32. 32. SOCIAL HRMEDIA PEOPLE PEOPLE BUSINESSTECHNOLOGY COMMUNICATION CONTENT PEOPLE
  33. 33. SOCIAL MEDIA ISTRANSFORMING HR
  34. 34. HOW?
  35. 35. IN THREE WAYS 2. INTERNAL 1. TALENT 3. RISK RELATIONSHI ATTRACTION MANAGEMENT PS
  36. 36. IN THREE WAYS 2. INTERNAL 1. TALENT 3. RISK RELATIONSHI ATTRACTION MANAGEMENT PS People are social, use it to find them.
  37. 37. IN THREE WAYS 2. INTERNAL 1. TALENT 3. RISK RELATIONSHI ATTRACTION MANAGEMENT PS A good platform, use it to keep in touch with your talent.
  38. 38. IN THREE WAYS 2. INTERNAL 1. TALENT 3. RISK RELATIONSHI ATTRACTION MANAGEMENT PS Very public, so manage it.
  39. 39. 1. TALENT ATTRACTION SHARESEARCHINGSCREENING ENGAGINGMARKETING
  40. 40. SHARE
  41. 41. SHARE HERE
  42. 42. LIKE THIS
  43. 43. SEARCHING
  44. 44. REFERRALS
  45. 45. US companies havehired through socialnetworks
  46. 46. SCREENING TALENTSocial networking profiles are the new CV<full stop>
  47. 47. 79% of talent mangers in the US reviewcandidates online profiles
  48. 48. ENGAGING
  49. 49. MARKETINGAmplify your culture on SocialMedia…. Credit: altemark http://www.flickr.com/photos/altemark/
  50. 50. MARKETING…. this will attract likeminded talent to yourorganisation.The trick is to make it REAL.That is the hard part.
  51. 51. MARKETING
  52. 52. 4 KEY GREAT PEOPLE BENEFITS REFER GREAT PEOPLEREDUCED COSTS WIDER REACH ATTRACT GEN Y
  53. 53. 2. INTERNAL RELATIONSHI PS EMPLOYEECOMMUNICATION KEEPING IN TOUCH
  54. 54. ONLINECOMMUNICATION “Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control” Rupert Murdoch Mogul
  55. 55. KEEPING IN TOUCH WITH YOUR PEOPLE
  56. 56. TEAM BUILDING
  57. 57. PR
  58. 58. 3. RISK MANAGEMENT BUSINESS RISK VSEMPLOYEE RISK
  59. 59. BUSINESS RISKS
  60. 60. EMPLOYEE RISKS
  61. 61. “ ”
  62. 62.
  63. 63. Strict – or “no fault” - liability of an employer forthe conduct of an employee acting in thecourse and scope of employment.
  64. 64. IN SUMMARY 2. INTERNAL 1. TALENT 3. RISK RELATIONSHI ATTRACTION MANAGEMENT PS
  65. 65. THE BONUS SECTIONSOCIAL MEDIA PROMOTES LEARNING PERSONAL BRANDINGAND THOUGHT LEADERSHIP …. IN ALL ORGANISATIONS
  66. 66. Questions…?

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