1. Building leading brands in a social world

2. The Web has become social.

6. is the 2nd most visited site in the world +450M users

7. is the most popular site in P.R. 1.06M users

8. Users continue to spend more time socializing

10. Connect with friends Share life experiences Express one’s identity Have fun! Tap into valuable sources of information Make new connections Why do we socialize on ?

13. Women dominate the conversation on

14. Women want to express themselves on

15. 1997 2010 Leading brands need to be friends with their consumers .COM

16. Brand Fans are more likely to buy and recommend

17. How can we enrich our customers’ social experience ?

18. Key strategic components for success on Facebook Pictures – most popular tool on Facebook Users upload +3 billion pictures every month Promotional Applications on Facebook are a powerful viral vehicle to engage users Fan Pages allow us to build a community of brand ambassadors

27. 14,760 users added the Nestle Fb App 596,951 votes were casted by users and friends 1.4 million App views Average visit: 10.47 min

37. Can social media have a positive impact on Sales?

42. Taco Maker Promotion on

43. Taco Maker Promotion on

44. Taco Maker Promotion on

45. Taco Maker Promotion on

46. Taco Maker Promotion on

47. Taco Maker Promotion on

48. Taco Maker Promotion on

49. Taco Maker Promotion on

50. Taco Maker leads competitors with the largest network of Fans

51. Taco Maker reports positive organic growth! Jan 09 vs. 10: 3.2% increase points

52. How can we continue to grow our relationship with Fans?

58. The brand with the most Fans wins.

59. [email_address] facebook.com/chatagency.com Let’s Chat! http://twitter.com/chatagency

60. Building leading brands in a social world