Chat Social Media - iAB PR Event

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Chat Social Media - iAB PR Event

  1. 1. Building leading brands in a social world
  2. 2. The Web has become social.
  3. 6. is the 2nd most visited site in the world +450M users
  4. 7. is the most popular site in P.R. 1.06M users
  5. 8. Users continue to spend more time socializing
  6. 10. Connect with friends Share life experiences Express one’s identity Have fun! Tap into valuable sources of information Make new connections Why do we socialize on ?
  7. 13. Women dominate the conversation on
  8. 14. Women want to express themselves on
  9. 15. 1997 2010 Leading brands need to be friends with their consumers .COM
  10. 16. Brand Fans are more likely to buy and recommend
  11. 17. How can we enrich our customers’ social experience ?
  12. 18. Key strategic components for success on Facebook Pictures – most popular tool on Facebook Users upload +3 billion pictures every month Promotional Applications on Facebook are a powerful viral vehicle to engage users Fan Pages allow us to build a community of brand ambassadors
  13. 27. 14,760 users added the Nestle Fb App 596,951 votes were casted by users and friends 1.4 million App views Average visit: 10.47 min
  14. 37. Can social media have a positive impact on Sales?
  15. 42. Taco Maker Promotion on
  16. 43. Taco Maker Promotion on
  17. 44. Taco Maker Promotion on
  18. 45. Taco Maker Promotion on
  19. 46. Taco Maker Promotion on
  20. 47. Taco Maker Promotion on
  21. 48. Taco Maker Promotion on
  22. 49. Taco Maker Promotion on
  23. 50. Taco Maker leads competitors with the largest network of Fans
  24. 51. Taco Maker reports positive organic growth! Jan 09 vs. 10: 3.2% increase points
  25. 52. How can we continue to grow our relationship with Fans?
  26. 58. The brand with the most Fans wins.
  27. 59. [email_address] facebook.com/chatagency.com Let’s Chat! http://twitter.com/chatagency
  28. 60. Building leading brands in a social world

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