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Scrum Alliance Webinar: Impact Mapping


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Impact Mapping is a strategic planning technique that prevents Agile organizations from getting lost while building products and delivering projects by clearly communicating assumptions, helping teams align their activities with overall business objectives, and helping make better roadmap decisions. Impact mapping can help you make an impact, not just ship software. In this Scrum Alliance® Collaboration at Scale webinar, we presented an overview of Impact Mapping, outlined how it fits into Scrum-centric Agile practices, and explored some of the unique opportunities and drawbacks that occur when leveraging Impact Maps in distributed teams.

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Scrum Alliance Webinar: Impact Mapping

  1. 1. Collaboration at Scale: Impact Mapping 13-Sep-2017
  2. 2. Collaboration at Scale Designed for Scrum-centric organizations with more than 10 Scrum teams, the Collaboration at Scale webinar series provides focused, outcome-driven solutions to collaboration problems faced by Product Owners, ScrumMasters, and Development Teams. Produced by the Scrum Alliance and Conteneo, Inc., we’re proud of the many distinguished experts who share their wisdom in our series. Luke Hohmann 2 Christian Hassa Nigel Thurlow
  3. 3. 3 Common Scrum Challenges Tech Debt Release Planning Roadmap Retros Liftoffs Refining Value- Based Backlogs Priorities Depend- encies Done, Done CI/CD TODAY: Impact Mapping Oct 2017: Problem Type Strategies Product Discovery Partner Engagement
  4. 4. Which technique has the greatest influence in your strategic planning processes? • We use financial projections like ROI • We use estimates of market share • We use market research and market feedback • We use Impact Mapping • I think we use a formal technique but I don’t know what it is • I don’t know if we use any formal technique • We don’t use a formal technique 4 POLL QUESTION
  5. 5. Agenda 1 What is an Impact Map and why should we want them? 2 Creating an Impact Map 3 Integrating Impact Maps into Scrum 4 Tips and Techniques 5 Gojko Adzic wrote a great book on Impact Mapping!
  6. 6. What is an Impact Map? … and why do we need one? 6
  7. 7. Impact mapping is a strategic planning technique designed to help organizations align tactical work to strategic priorities. It helps teams plan better by helping “business leaders” and “technical teams” collaboratively explore how to achieve desired business outcomes. 7
  8. 8. 8 Why are we investing? Who can help or hinder? How will it happen? What can we do to support or prevent it? Sphere of Influence Zone of Control Who is we?
  9. 9. Example 9 Zone of control Sphere of influence Goal Actors Impacts Deliverables Reduce Accidents with Pedestrians Car Driver Pays more Attention Speed Limit Drives Slower Radar Control Speed Bumps Roundabout
  10. 10. Why should we want them? 10 Did we hit our targets? What is the intended impact of our hard work? Image We have lots of ideas – are we choosing to implement those with the highest business value?
  11. 11. What area would benefit most from Impact Mapping? • Visualizing hypotheses to be validated for our product • Helping to refine product backlog items • Identifying product items that have the greatest contributions • Explaining features and success factors during project liftoff • Aligning large distributed teams on strategic goals • Helping make choices during release planning • Helping prioritize items during roadmapping 11 POLL QUESTION
  12. 12. How To Create an Impact Map 12
  13. 13. Remember the Future! 13 Think about the product / release / project / feature that you're currently working on. Imagine it launched and is a vast success: What happened? How did you know it was successful? What is the "victory condition" for your current work? Less Impactful More Impactful Remember the Future “We delivered all the stories in the backlog.” “We increased conversions from trial accounts to pro accounts by 10%!”
  14. 14. Identifying Goals 14 20/20 Vision Prune the Future Product Box Speedboat Cover Story
  15. 15. Quantify and Measure Impact 15 Reduce Time for Handling Cases 1 2 3 4cm Scale: how to quantify? Meter: how to measure? Average # of days to complete (last 100 completed cases) Case database: opened date to closed date Tom Gilb: Competitive Engineering, PLANGUAGE Benchmark: current situation 150 days Target: “Landing Zone” 50 days 10 days
  16. 16. Bring the Goal and the Impact Together 16
  17. 17. Develop Actors, “Actions” and the Results 17 Spider Web Customer Personas
  18. 18. Reduce Accidents with Pedestrians Car Driver Pays more Attention Speed Limit Drives Slower Radar Control Speed Bumps Roundabout Which Should You Do First? 18 Installing Speed Limit signs is likely easy and cheap Installing a Roundabout may produce a better change but could be costly Radar Control may produce more revenue!
  19. 19. Which Should You Do First? 19 Greatest Impact Effort / Cost Impact Effort Matrix
  20. 20. Integrating Impact Maps into Scrum 20
  21. 21. High Impact Items Feed Roadmaps & Backlogs 21 market driven road maps Feature User story  Bug Fix User Story  Backlog
  22. 22. Testing and Assessment 22 Image from: 50 Quick ideas to improve your user stories:
  23. 23. Summary 23
  24. 24. Summary: Impact Mapping… • is a tool/technique to help develop and align ideas about a product or market opportunity • promotes a shared understanding between business and technical leaders about assumptions and risks • helps slicing and prioritizing roadmaps and backlogs to maximize business outcomes and early safe-to-fail validation • complements existing tools and techniques already in use. … helps you create an impact! 24
  25. 25. What do you want for the Nov 2017 webinar? • Distributed Team Liftoffs / Kickoffs • Buyer and User Personas • How to Prioritize a Backlog • Facilitating Online Meetings • User Teardowns • How To Implement Lean Coffee at Scale • Problem Solving the Toyota Way • Analyzing Retrospective Data at Scale • Beyond Budgeting / Agile Portfolio Management • My desired topic isn’t listed – email 25 POLL QUESTION
  26. 26. Discussions 26
  27. 27. Thank you for attending. Our next webinar is 11-Oct-2017 on Problem Types and Problem Solving Strategies. Luke Hohmann Christian Hassa Nigel Thurlow