This document discusses using various SEO tools from Semrush to analyze Cleartax's performance for mutual fund keywords compared to its competitor Paisabazaar. It identifies keywords where Paisabazaar outranks Cleartax using the keyword GAP analysis tool. It also discusses using the keyword magic tool to find related keywords and the keyword difficulty tool to assess keyword competitiveness. Finally, it mentions using the keyword analyzer tool to view keyword trends and competitors, and the position tracking tool to monitor keyword rankings over time.

1. • Cleartax from the eyes of SEO
• Keyword GAP analysis
• Keyword difficulty tool
• Keyword Analyzer tool
• Keyword Position tracking
Audit by Charmis pala

2. Cleartax? It’s a Bangalore based Financial-Technology
platform providing solutions for Income Tax filing,
GST and Mutual Fund Investments.
Audit by Charmis pala

3. Suggested process flow
Audit by Charmis pala

4. Cleartax & SEO?
As observed, cleartax and paisa bazar are head on competitors when it come to organic traffic,
Yet there should be a potential opportunity to capture the overall organic traffic by ranking on
Keywords where paisabazar is ranking ahead in the several important/new launched categories.
“Mutual funds” is an interesting category so, we choose to select that theme as an example to
compare potential keywords by using the keyword GAP analysis tool to hunt those keywords.

5. Cleartax & Paisabazaar – Mutual fund section
Cleartax’s fund section overview
PB’s fund section overview
Note – Used semrush’s organic research to estimate keyword level traffic.

6. Semrush’s keyword GAP tool
Here the main motive is to compare both websites and find the common keywords where PB
Is ranking higher then CT. Since a majority of services that both of these websites offer are
Different I chose to optimize for “Mutual Fund” section where
I am using a filter the (common keywords) and identify potential keywords that can rank.

7. Keyword Gap tool
IMP - As it is clearly visible that there are multiple keywords where PB ranks higher then CT. This
cab a clear set of KRA’s for SEO’s to focus on capturing clear dominance in the “mutual funds”
category

8. Keyword Magic tool
Keyword magic tool, as the name suggests it’s a “Magic” tool that helps us identify potential
relative keywords which can influence many levers of traffic. Below are multiple use cases for
the same.
• It helps identify potential keywords using 4 match types – (Broad, Phase, Exact, Related)
• It helps segment/group similar keywords under one theme that saves time.
• One stop solution to hunt for FAQ’s/potential questions related to core keyword added.
• It provides one view of bunch of keywords with trends, competition, SERP features etc.
• With one click of the button it adds selected keywords in the “keyword analyzer” tool

9. Keyword Magic tool
Keyword data -
This is an example of how the
tool works, Depending on the
motive, It can be used as per
count of keywords or by
volume or SERP features
Questions Data
This can be really useful in adding
relative themes of question on
your important pages. Adding
FAQ’s schema post addition of
these questions should be
beneficial.

10. Keyword Difficulty tool
It is a tool that identifies keyword difficulty as
per semrush’s algorithm, additionally it benefits
the users analyze potential SERP features that
are ranking for some of the queries.

11. Keyword Analyzer tool
Keyword analyzer tool, as the name suggests it’s an “Analyzing” tool that shares one view of
selected important keywords. There are multiple use cases for the same, below are some of it
Depending on the level of subscription you can analyze a good number of keywords
Keyword trends, competition & SERP features can be identified in a view.
Top 10 competitors data in a single SERP view is an add-on advantage.
With usage of multiple filters like “click potential” you can predict traffic estimation via
relative SERP feature.

12. Position tracking
● Track domain / subdomain rankings for specific set of keywords — DAILY
● Multi targeting: track up to 10 locations and devices in one place
● Connect your Google Analytics to track the keywords your site already ranks for
● Discover your local competitors
● Win all featured snippets and spot the ones that you lost
● Track specific Landing Pages performance
● Set up customizable alerts to stay aware of important ranking changes
● Add notes to keep a record of the changes you make and results they bring
● SERP features and other advanced filters
● Rank count options, national / local volume of keywords
● PDF reports and scheduling

13. #peace
Powered by
Audit by – Charmis pala
https://www.linkedin.com/in/charmispala/