June 2011 past paper analysis

1. June 2011 Media Past Paper
By Phoebe and Charlotte E

2. “Successful media products depend as much upon
marketing and distribution as they do upon good
production practices” To what extent would you
agree with this statement, within the media area
you have studied?

3. What the question is asking…
• Asking if marketing and distribution towards the target audience is as
important as a good production practice.
• Asks for your personal opinion in the matter.

4. Essay Plan
• Initial ideas
*Bring in other people’s opinions and theories e.g. Hypodermic syringe
inoculation theory – what the media does to audiences , Richard
Kilborn – Launchpad of social and personal interaction.
*Talking about collective media, post modern media and regulation

5. Paragraph 1
• INTRODUCTION
*Stating the debate between how important marketing and
distribution to a target audience over good production company.
*State that the media area studied is Film.

6. Paragraph 2
• BLOCKBUSTER
*Higher budget – more money spent on advertising to specifically cater
to the target audience. This increases profit.
*Distribution in mainstream cinemas – creates a wider audience
*Higher budget opens more methods of marketing and distribution

7. Paragraph 3
• INDEPENDENT
*Lower budget – spent more on production, noticed for it’s quality
rather than advertisement.
*Usually released online, available to people with internet.

8. Paragraph 4
• CONCLUSION
*Put across your personal opinion and back up with evidence.
*Evidence provided by comparing the Blockbuster and Independent
film.

9. Mark Scheme

11. What a level 4
answer would
include

12. Examiner’s Report
• http://www.ocr.org.uk/Images/65317-examiners-reports-june.pdf