Ecommerce Mobile Revolution Tactics
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The document discusses the mobile revolution and how it has impacted ecommerce. It notes that mobile devices now outsell desktops and that the majority of ecommerce traffic and sales in the UK come from mobile. The mobile consumer is described as technological, alone, narcissistic, stressed, and emotional. Key mobile tactics discussed include optimizing the site to look and perform like a native mobile app, prioritizing speed, personalizing the experience, and maintaining ongoing conversations to build trust.
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Ecommerce Mobile Revolution Tactics
- 1. ECOMMERCE AND THE MOBILE REVOLUTION Robin Carlsson Country Manager United Kingdom robin.carlsson@vaimo.com
- 2. I WILL TALK ABOUT • The mobile revolution • The mobile consumer • Mobile tactics and why they work
- 4. MOBILE?
- 5. THE DESKTOP IS DEAD MOBILE DEVICES OUTSOLD DESKTOPS IN Q4 2011
- 6. UK IS MOBILE MOBILE VS. DESKTOP: UK Q2 2014 Ecommerce traffic Ecommerce sales Desktop 64 % Mobile Desktop 36 % 48 % Mobile 52 %
- 7. SHOPIFY IS MOBILE 100K SHOPIFY SITES HAVE MORE MOBILE TRAFFIC THAN DESKTOP
- 8. OUR CLIENTS ARE MOBILE Desktop 29 % Mobile 71 % Desktop 35 % Mobile 65 % Desktop 38 % Mobile 62 % Desktop 44 % Mobile 56 % Desktop 45 % Mobile 55 % Desktop 46 % Mobile 54 % Desktop 48 % Mobile 52 % Desktop 51 % Mobile 49 % Desktop 55 % Mobile 45 % Desktop 57 % Mobile 43 % 7 OF TOP 10 VAIMO CLIENTS
- 9. EVERYTHING IS MOBILE! ISN’T THAT A GOOD THING?
- 10. EVERYTHING IS MOBILE! ISN’T THAT A GOOD THING? YES… …IF YOU ARE WHERE THE MOBILE CONSUMER IS
- 12. APPS CRUSH THE WEB
- 13. SOCIAL & GAMES RULE
- 14. SOCIAL & GAMES RULE
- 19. THE MOBILE CONSUMER NEW PSYCHOLOGICAL TRAITS • Technological • Alone • Narcissistic • Stressed • Speed junkie • Skeptic • Emotional
- 20. IT’S A WOMAN
- 21. SHE IS TECH SAVVY SHE USES NATIVE APPS 88% OF THE TIME…
- 22. SHE IS TECH SAVVY SHE USES NATIVE APPS 88% OF THE TIME… …AND THEY SET THE USER EXPERIENCE BAR VERY HIGH
- 23. TOUCH TARGET SIZE • 7-10mm SNAPPINESS • Instant feedback and no lag INTERFACE LAYOUT • Button layout according to how device is held
- 24. USER INTERFACE BUTTONS • App buttons look like app buttons GESTURES • Swipe, reverse-swipe, tap, double-tap etc TRANSITIONS • Many apps use similar effects and animations
- 25. CONTENT HI-RES • Mobile devices often have better screens OPTIMIZED FOR THE DEVICE • Both quality and serving READABILITY • Text is always readable
- 36. LOOK AND ACT LIKE AN APP!
- 37. SHE IS SELF-ABSORBED MAKE IT ABOUT HER
- 38. SHE IS SELF-ABSORBED MAKE IT ABOUT HER
- 39. SHE IS SELF-ABSORBED MAKE IT ABOUT HER
- 40. SHE IS A SPEED JUNKIE MAKE YOUR SITE FLY
- 41. SHE IS SKEPTIC BUILD TRUST WITH PERSONALITY
- 42. SHE IS EMOTIONAL STAY IN THE CONVERSATION
- 43. SHE IS EMOTIONAL STAY IN THE CONVERSATION
- 44. THE KEY MOBILE TACTICS LOOK & ACT LIKE AN APP • Make her think you are a native FLY AS FAST AS YOU CAN • A single delay will expose you in the first millisecond MAKE IT PERSONAL • The mobile consumer is alone and narcissistic STAY IN THE CONVERSATION • Listen and talk to learn and build trust
- 45. THANKS! Robin Carlsson Country Manager United Kingdom robin.carlsson@vaimo.com