Blockchain tech is heading for the stars and fast. It has dominated headlines, disrupted traditional methodologies and looks set to light up not only the finance sector, but many different industries too. It’s the rebel of the fintech world, for sure, but that’s what makes it so interesting – right? Join us as we take a closer look at the global blockchain market and discover why top-notch content is vital when launching a blockchain product.

1. www.contentworks.agency
Launching Your
Blockchain Rocket
The Essential Content Guide

2. Index
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Blockchain Tech: Shoot for the stars Whitepaper: Educate & Excite
Here’s One For The Blockchain Pioneers Off-Site Content: Extend Your Orbit
Be Supersonic Social!
Video Content Will Help You Shine
The Global Blockchain Market
The Astronomical Benefits of Blockchain
Blockchain marketing challenges
Content marketing is your rocket fuel
Content marketing tips for blockchain
Website: Tell a Powerful Story

3. Blockchain Tech:
Shoot for the stars
Blockchain tech is heading for the stars and fast. It has dominated
headlines, disrupted traditional methodologies and looks set to
light up not only the finance sector, but many different industries
too. It’s the rebel of the fintech world, for sure, but that’s what
makes it so interesting – right?
Join us as we take a closer look at the global blockchain market
and discover why top-notch content is vital when launching a
blockchain product.
“The blockchain cannot be described just as a revolution. It is a tsunami-like
phenomenon, slowly advancing and gradually enveloping everything along its
way by the force of its progression.” William Mougayar.
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4. Here’s One For The
Blockchain Pioneers
At Contentworks, we provide innovative, tailored marketing
solutions to pioneering brands embracing innovative blockchain
tech. In fact, in the past year we have provided videos,
whitepapers, pitchdecks and content marketing to some of the
world’s leading blockchain brands.
We know how important it is to be at the forefront of
developments to unleash the best marketing strategies, which
is why we stay-up-to date with the latest blockchain, ICO and
cryptocurrency news. We’re on it, big time and can’t wait to see
how the sector progresses.
Reach for the stars blockchain pioneers.
Let’s do this!
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5. The Global Blockchain Market
Before we get into nitty-gritty of blockchain marketing content,
let’s delve into the future of the blockchain sector. Hold onto your
space helmets; it’s going to be a fast-paced, thrilling and adrenalin-
inducing experience.
But don’t just take our word for it – here are some hard-core
facts.
66 The blockchain space is predicted to expand 42.8% by 2020.
66 Innovate UK – United Kingdom’s technology development
agency – will invest up to £19 million in upcoming science and
technology projects including blockchain.
66 South Korea will invest a minimum of $9 million into
blockchain pilot projects across areas such as livestock supply
chain management, customs clearance, online voting, real estate
transactions, cross-border e-document distribution and shopping
logistics.
66 90% of major North American and European banks are
exploring blockchain.
66 Global companies such as IBM, NEC and Microsoft are driving
blockchain as their clients are making the transition to cloud
services. IBM will also hire almost 2,000 people over the next two
years to research blockchain development and the Internet of
Things.
“Anything you can conceive as a supply chain, blockchain can vastly improve its
efficiency - it doesn’t matter if its people, numbers, data, money”
— Ginni Rometty, CEO IBM
9

6. The
Astronomical
Benefits of
Blockchain
So blockchain is gaining momentum, but what are the benefits
of this technology and why does everyone seem to be getting
so excited?
66 • It is estimated that banks could save $8-12 billion annually
if they used blockchain technology.
66 • The number of blockchain-related LinkedIn job postings
more than tripled over the last year signalling a tech-related
employment hike.
66 • Blockchain records and validates every single transaction,
which makes it secure and reliable.
66 • Blockchain technology gets rid of the need for any third-
party or central authority for peer-to-peer transactions or
exchanges.
66 • Blockchain transaction times are minimal and can be
carried out 24/7.
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7. Blockchain marketing
challenges
Just like a rocket launch, the best adventures are always fraught
with challenges. The fun part about marketing is overcoming
challenges – and there are plenty to consider within the
blockchain arena. Positivity is essential, but here are some of the
difficulties to think about:
66 Credibility – blockchain is a relatively new concept and
with ICO scams and hacking scandals doing the rounds many
potential clients are feeling uneasy. It’s therefore essential to
present as a credible, genuine and authentic business with a rich
understanding of the blockchain sector.
66 Competitions – with everyone wanting a piece of the
blockchain pie, you’ve got to be creative in your marketing
efforts. Avoid doing what others are doing and take a unique
marketing approach that’s relevant to your brand offering.
66 Fintech – Just as the fintech world is shrouded in compliance,
so too the blockchain world is filled with regulations. Blockchain
regulations, which differ from country to country, are constantly
evolving as are the ad bans from tech giants such as Google and
Twitter.
13

8. Content marketing
is the
fuel you need for your rocket launch
Content marketing
is your rocket fuel
You can’t take a rocket to the moon without fuel however
beautiful it may look. Content marketing is the fuel you need
for your rocket launch. Launching a blockchain product takes
serious planning, energy and talent but that’s where we’ve got
you covered.
Wondering why content marketing
is so amazing? Well, it has the
power to:
66 Build awareness
66 Increase credibility
66 Drive quality leads
66 Power conversations
66 Spark debates
66 Explain tricky concepts
66 Foster brand loyalty
66 Excite and entice
66 Reach a large target audience
66 Sit on multiple platforms
66 Attract investors
15

9. Create thought leaders
Excite and entice
Power conversations
Fosterbrand
loyalty
Drive quality leads
Spark debates
Explain tricky concepts
Increase credibility
Persuade contributors
Content marketing
tips for blockchain
Millennials mistrust banner ads. Tech giants have banned many
financial services ads including blockchain – so what’s left?
Content! And it’s seeing really great results for blockchain
launches. Here are some essential blockchain marketing tips:
17

10. Website:
Tell a Powerful Story
Your homepage is by far the most important part of your website.
It’s your base station where you will provide a comprehensive
overview of your blockchain project.
It needs to:
66 Be crisp, clear and compelling
66 Grab attention immediately
66 Keep visitors engaged
66 Provide the most important information related to your
blockchain product and team
66 Continuously encourage the visitor to dig deeper by taking
them on a journey
66 Build trust and authenticity
66 Give clear CTAs and ‘contribute now’ points
Fun Fact According to Angel List, as of April
2018, there were 2191 blockchain start-ups
listed with a combination value of over $4.4
million – so it’s essential to stand out!
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11. Whitepaper:
Educate & Excite
Here’s a chance to share deep knowledge not only of the
blockchain sector, but about your blockchain project. It’s also
how you will solve traditional problems by combining leading
thoughts and ideas with innovative tech.
Make your whitepaper as detailed as possible. Ensure great
use of language, with zero careless errors. Your whitepaper
showcases how detail-orientated and quality conscious you are
and should include:
66 Information on your blockchain project or product
66 Why the world needs your product
66 Start and finish dates as well as key milestones
66 Essential tokenomics such as how many tokens will be
created
66 Capital needed for the project
66 Benefits to users
66 Benefits to token holders
66 Details of your team
Hal Finney – was a renowned cryptographer
who was on the mailing list to receive
the Bitcoin whitepaper. Hal was the first
person to receive a Bitcoin transaction
from anonymous Bitcoin developer Satoshi
Nakamoto on January 12, 2009, after
Satoshi mined the genesis block on 3rd
January 2009 at 18:15:05 GMT. 21

12. Off-Site Content:
Extend Your Orbit
Press Releases: Get the word out about your blockchain project
on popular news and PR websites though be aware that some
ICO and crypto PR sites charge as much as 20K!
Guest Posting: Getting your content published on a reputable
blog with multiple subscribers and a high social media following
can do wonders for your visibility and credibility. Identify popular
blogs in your sector. Once you’re published, don’t forget to share
the link on your website and social profiles.
Listings: Send information about your company and project to
all the websites that list the most exciting blockchain products
and coin offerings.
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13. Be Supersonic Social!
Be active on social media platforms! But what about the ad
bans? Yes, those intergalactic overlords at Facebook, Twitter and
Google are not huge fans of blockchain and ICOs and there are
rules you must consider. While you don’t want to be mentioning
banned keywords or linking directly to your blockchain product,
there are some actions you can take to enhance your social
presence and increase brand awareness.
Here are some supersonic tips:
66 Start real-time conversations with blockchain communities
on channels like Telegram.
66 Spark discussions and debates on social media platforms
including Twitter.
66 Adopt a conversational tone and post ‘helpful’ and ‘useful’
blogs on Medium that will appeal to your target audience but
won’t in any way breach the latest rules and regulations.
66 Follow influencers and leaders in your field. Re-tweet their
posts with insightful, intelligent comments. Your profile may just
get noticed.
66 Offer unique insights and encourage interaction on Reddit.
66 Ensure all your team members have an updated profile on
LinkedIn – especially if they feature in your blockchain project’s
whitepaper as investors like to research and scrutinise all
involved.
66 Post thought leader-style content to LinkedIn on a regular
basis.
66 Be consistent with your social media activity and respond as
quickly as you can to questions.
Social media influencers are:
“Playing an ever-bigger role
in ICO marketing” following
financial service ad bans from
tech giants earlier in the year –
Bloomberg, June 26 2018
25

14. Video Content Will Help
You Shine
Video can help your blockchain product gather attention faster
and shine like a beacon in the wide dark space of multiple ICOs.
Yes, it’s worth jumping on the video marketing bandwagon –
here’s why:
66 74% of all internet traffic comprised of video content in
2017. This number is expected to rise to 82% by 2021.
66 86% of YouTube users look to videos to learn new stuff.
And, more than 70% of YouTube users choose videos to “solve
a problem,” which could be related to their job, education or
hobbies.
66 Nearly 50% of customers watch a video before making a
buying decision for a product or service.
With this in mind, here are few ideas you can use to create your
next video:
66 Live stream interviews with the core team as this adds
authenticity
66 Explain how your ecosystem works in detail
66 Demonstrate the value of your blockchain product
66 Showcase the roadmap to success
66 Connect on an emotional level, rather than only on an
intellectual level
When it comes to content marketing, other visuals including
images and infographics also work incredibly well. Content
marketing is not just about large blocks of text, as this can be
incredibly dull. Try to vary your promotional efforts and make a
unique mark in the blockchain space.
When a video is watched, viewers reportedly retain 95% of a
marketing message compared to 10% when reading it in text
format. Video is therefore essential for educating investors,
taking your blockchain project live and explaining trickier
blockchain concepts to the masses!
27

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To Blockchain Success – and Beyond!
Contact us today to launch your blockchain project.
If you need help conquering the blockchain marketing
world – contact the Contentworks team today. Our team
of blockchain, ICO and cryptocurrency marketers are
fully clued up on all the latest tech innovations and have
the skills needed to take your project to the next level,
catapulting it to success. We’ve worked with some of the
biggest names in the blockchain space to create fantastic
end results.