OpinionBus is an omnibus survey conducted each month in several African countries, including Ghana, Nigeria, Kenya, and South Africa. It merges various clients' survey questions into a single questionnaire to reduce costs. Clients can ask between 1-10 questions and only pay for their portion, while also receiving free demographic data. The omnibus survey interviews 1,000 people in each country and provides results to clients within the first week of the following month. It offers a low-cost way for companies to access national audiences and run surveys.

1. OpinionBus
Resilient Research for Resilient Business.
OpinionBus - Resilient Approach for Resilient Business

2. What is it?
OpinionBus is an omnibus survey run by Opinion Space.
It starts at the end of very month and is conducted,
analyzed and reported to sponsors within the first
week of the following month.
OpinionBus - Resilient Approach for Resilient Business

3. How?
With a normal survey approach, clients run their
projects independently and get their data at standard
operational costs. These will be significantly reduced
if the project would be converted to an omnibus
approach.
OpinionBus - Resilient Approach for Resilient Business

4. The traditional survey process…
OpinionBus - Resilient Approach for Resilient Business
Skycorp Needs to run a
5min urvey
Skycorp Pays$5,000 to
run survey of 1,000
people.
Africorp Needs to run a
5min Survey
Africorp Pays $5,000 to
run survey of 1,00
people.
TreeCo Needs to run a
5min urvey
TreeCo Pays$5,000 to run
survey of 1,000 people.

5. How it works.
With OpinionBus, the surveys from different clients is
merged into one partitioned questionnaire and fielded
at once before the data is separated for each sponsor.
OpinionBus - Resilient Approach for Resilient Business

6. The OpinionBus Process
OpinionBus - Resilient Approach for Resilient Business
Skycorp
•Skycorp 5min
Survey Questions.
TreeCo
•TreeCo 5min
Suvey Questions.
Africorp
•Africorp 5min
Survey Questions.
One Survey to
rule them all!
Skycorp Needs
to run a 5min
survey
TreeCo Needs
to run a 5min
survey
Africorp Needs
to run a 5min
survey

7. Advantages of OpinionBus.
1. Versatile: Ask 1, 5 or 10 queries its up to you.
2. Low Cost: ONLY pay a for what you ask.
3. Free Demographics: Free Age, Gender & Geo data.
4. Rapid turnaround: It all runs on a tight schedule.
5. Access National Audience: Its all Nat. Rep.
OpinionBus - Resilient Approach for Resilient Business

8. Available Market Routes.
 Ghana: n=1,000 people interviewed monthly!
 Nigeria: n=1,000 people interviewed monthly!
 Kenya: n=1,000 people interviewed monthly!
 S. Africa: n=1,000 people interviewed monthly!
OpinionBus - Resilient Approach for Resilient Business

9. The Target:
Like a bus route, surveying together only works if all
clients on board are going for the same respondent.
Below is a summary of the available respondent
targeting options. The overall Structure is closely
representative of the country’s census data.
OpinionBus - Resilient Approach for Resilient Business

10. Ghana.
OpinionBus - Resilient Approach for Resilient Business
Population : 31m.
GDP : $67.077 billion
Currency : Ghana Cedi
Exchange Rate (Avg.) : $1= 5.5GH¢
Inflation : 7%
Trade - Imports. : 15% of GDP 2019est.
Trade - Exports. : 24.9% of GDP 2019est.

11. Kenya.
OpinionBus - Resilient Approach for Resilient Business
Population : 53m.
GDP : $99.24 billion
Currency : Kenyan Shilling
Exchange Rate (Avg.) : $1= 100/=
Inflation : 5.20%
Trade - Imports. : 14.1% of GDP 2019est.
Trade - Exports. : 3.4% of GDP 2019est.

12. Nigeria.
OpinionBus - Resilient Approach for Resilient Business
Population : 206m.
GDP : $446.543 billion
Currency : Nigerian Naira
Exchange Rate (Avg.) : $1= 380 ₦
Inflation : 11.40%
Trade - Imports. : 10.6% of GDP 2019est.
Trade - Exports. : 12% of GDP 2019est.

13. S. Africa.
OpinionBus - Resilient Approach for Resilient Business
Population : 59m.
GDP : $358.839 billion
Currency : South African Rand
Exchange Rate (Avg.) : $1= R 16
Inflation : 4.13%
Trade - Imports. : 24.6% of GDP 2019est.
Trade - Exports. : 25.1% of GDP 2019est.

14. Interested?
OpinionBus - Resilient Approach for Resilient Businesses
Please write to us:
Opinion Space Africa Ltd,
95 Riverside Drive, Nairobi, Kenya.
rfq@opinion.africa
www.opinion.africa