Net Natives' monthly Show & Tell - September 2014

1. Show & Tell September 2014

2. Be proud! You guys
are changing lives
 

4. Sales

11. How are we doing this...?

12. Hi Matt,
How much is big top per
year? Really impressed with
it…
Generated 500
applicants for one
FE college
80 meetings booked in for
September
Be proud! You guys are
changing lives  
Jac – lovely job 

14. Big Top

15. Importance of
Statistical
Accuracy
“lies, damned lies, and statistics" -
Mark Twain

16. Stats!

17. Tips for using stats powers
• 1:
• Be careful of making decisions based on ‘averages’.
• 2:
• Be careful of making decisions based on aggregate
data.
(& make sure you're not covering up confounding variables.)
• 3:
• Always double check your figures
(Yeah testing!)

18. 1: Be careful of making decisions based on
‘averages’.
Example:
• lets say a housing project coordinator is
looking to build houses in your area

19. 1: Be careful of making decisions based on
‘averages’.
Example:
• he wants to build affordable housing, so he
looks at what the average people might be
able to afford in an area

20. 1: Be careful of making decisions based on
‘averages’.
Example:
• lets say that average is deposit 10k, assuming
this is a 5% deposit, the average affordable
house is 200k.

21. 1: Be careful of making decisions based on
‘averages’.
Example:
• area has 1000 people.

22. 1: Be careful of making decisions based on
‘averages’.
Example:
• Now Bill Gates walks in to the area.
• he can put down a deposit of 40 billion.

23. 1: Be careful of making decisions based on
‘averages’.
Example:
• now we're dealing with an 'average'
(arithmetic mean) deposit of
40 million

24. 1: Be careful of making decisions based on
‘averages’.
Example:
• now we're dealing with an 'average'
(arithmetic mean) deposit of
40 million
• with a 5% deposit, the average affordable
house is 800 million.

25. 1: Be careful of making decisions based on
‘averages’.
Question:
• How many people can afford this average
affordable house? 

26. 1: Be careful of making decisions based on
‘averages’.
Need more information!
Standard deviation? (what's the spread?)
Mode? (what’s most common?)
'arithmetic mean' averages are dangerous, be
careful mmm k?

27. 1: Be careful of making decisions based on
‘averages’.
Relates to testing in the form of performance
testing!
Also with uptime monitoring and anomaly
detection in server maintenance!
Yeah! Testing!

28. 2: Be careful of making decisions based on
aggregate data.
Simpsons Paradox

29. Stats

30. More stats!

31. 3: Always double check your figures

32. 3: Always double check your figures
More testing!
YEAH!

33. Migration Campaign

34. Feedback from our old clients
“Far better product”
“Fantastic marketing tool to collect prospect data... The
leads database is far more controlled and looks
much more simple to use”
“Big Top has come on leaps and bounds”

35. Advertising

36. Clearing 2014 – xyz university
We reached 1 million potential students across England
and Wales

37. Clearing 2014 – XYZ University
5.9% Increase in total page likes during the
Clearing period (4 days)
42% of 17-19 year olds in Wales &
England Reached (over 1 million users)

38. Clearing 2014 – XYZ University
In 2013:
•The University managed all their budget in house spending £76,000 on Google ads
In 2014:
• The University used us spent £72,000 across Facebook, Google Search and Display
• Visitors to Clearing Website up by 40%
• Enquiries up 25% on morning of A Level Results day
What the client said:
“We've done very well, particularly in recruiting from England….given the challenging last
minute hikes to our recruitment targets, that's very good news!”
In 2015:
•Caps on student numbers lifted. Universities allowed to recruit as many high quality
students as they like (ABB)

43. Would you Recommend Net Natives?
Net Promoter
Jan 2014 NPS was 50%
How we responded:
•Improved end of campaign reports
•Hired fantastic people
•Increased the number of Google qualified consultants

44. Look at us now... NPS = 71%
Why do our clients love us?
• “Results driven, passionate and knowledgeable team focussed on
outcomes”
• “Great service and you really know the digital space!”
• “I've found you to be expert in your field, hardworking, creative and fun to
do business with”
• “Great service and effort to communicate to make sure the campaign is a
success. Tailored to suit individuals needs”
• “The reporting is very useful to appease managers and you have been very
flexible when necessary”
• “The team is very proactive when I contact them with a query or problem”

45. Where Can We Improve?
They just want to see more of us...
• “It would be nice to have regular contact to see how we are
getting on with using the app and if we need help to ensure
we can use the tool more strategically”
• “Possibly be improved if I met one of the team who dealt with
my campaign so that they could understand the college at a
marketing level”
• “I think they could improve is giving us regular updates on
how well the campaign is going”

46. The AMAZING People this month
are...