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Similar to Current - Future State final
Similar to Current - Future State final (20)
More from Leadership for Directors | VPs of CRM & Analytics in the Greater New York City Area
More from Leadership for Directors | VPs of CRM & Analytics in the Greater New York City Area (20)
Current - Future State final
- 1. 1 2 4 5 63 7 8
SOURCE NUMBER :
RETAIL
PARTNER
WEB TRACER CUSTOMER
ENQUIRIES
REPAIR OPT IN/OUT
AD HOC
DIRECT SHIP
SOURCE NAME:
EMAIL
UPDATE
SOURCE SYSTEM:
SOURCE DATA:
RETAIL PRO,
EPICOR
GSI RETAIL
PRO,
EPICOR,
GSI
CUSTOMER
SERVICE,
GSI
MANUAL, AD
HOC, GSI
CUSTOMER
SERVICE
SAP GSI
Contacts,
Transactions
E-Comm
Contacts,
Transactions
Contacts,
Products
Contacts,
Email
Addresses,
Optin/out
Suppress
Contacts,
Products
Contacts,
Products
Contacts,
Transactions
Email
Addresses,
Optin/out
TUMI DATA SOURCES -- CURRENT STATE
- 2. 1 2 4 5 63 7 8
SOURCE NUMBER :
RETAIL
PARTNER
WEB TRACER CUSTOMER
ENQUIRIES
REPAIR OPT IN/OUT
AD HOC
DIRECT SHIP
SOURCE NAME:
EMAIL
UPDATE
SOURCE SYSTEM:
SOURCE DATA:
RETAIL PRO,
EPICOR
GSI RETAIL
PRO,
EPICOR,
GSI
CUSTOMER
SERVICE,
GSI
MANUAL, AD
HOC, GSI
CUSTOMER
SERVICE
SAP GSI
Contacts,
Transactions
E-Comm
Contacts,
Transactions
Contacts,
Products
Contacts,
Email
Addresses,
Optin/out
Contacts,
Products
Contacts,
Products
Contacts,
Transactions
Email
Addresses,
Optin/out
TUMI DATA SOURCES – FUTURE STATE
9 10
FACEBOOK
(2012)
OMNITURE
(2013)
WEBSITESOCIAL
MEDIA
Likes, Shares,
Transactions,
etc.
Pathing,
Funnel, etc.
TO SAP
AND ETO