Day1 track session_1_a_tom_allason

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Day1 track session_1_a_tom_allason

  1. 1. TEAM OF 35, 2/3 ENGINEER LONDON & SAN FRANCISCO
  2. 2. 4 YEARS IN DEVELOPMENT 3 YEARS DELIGHTING...
  3. 3. WHAT YOU WANT. WHEN YOU WANT IT.
  4. 4. 11.08.94
  5. 5. 0 2 4 6 8 10 12 % ‘10 ‘11 ‘12 ‘13 E-COMMERCE NOW 12% UK RETAIL MARKET Forrester
  6. 6. 0 2 4 6 8 10 12 % ‘10 ‘11 ‘12 ‘13 17%by 2018 Forrester
  7. 7. ECOMMERCE IS QUICK & CONVENIENT
  8. 8. 2 THINGS DELIVERY IS NOT...
  9. 9. $$ $ $$ $ $ $ $$$ $ $ $ $$ $ $ $ $ $ $ $$ $ ACQUISTION BROWSE ONLINE BUILD BASKET PLACE ORDER $ $ $ $ $ $ $ 2/3checkout abandoners cite delivery Source: Comscore 2012, Royal Mail 2011
  10. 10. $$ $ $$ $ $ $ $$$ $ $ $ $$ $ $ $ $ $ $ $$ $ ACQUISTION BROWSE ONLINE BUILD BASKET PLACE ORDER $ $ $ $ $ $ $ 67%shoppers abandon before checkout Source: Comscore 2012, Royal Mail 2011
  11. 11. $$ $ $$ $ $ $ $$$ $ $ $ $$ $ $ $ $ $ $ $$ $ ACQUISTION BROWSE ONLINE BUILD BASKET PLACE ORDER $ $ $ $ $ $ $ Source: Comscore 2012, Royal Mail 2011 £1bnecommerce marketing spend wasted
  12. 12. 90%Online shoppers cite delivery as top annoyance Source: Royal Mail 2011
  13. 13. 57%Comments made by shoppers about delivery are negative Ubervu Dec ’11
  14. 14. DELIVERY MATTERS
  15. 15. <50k <200k 191,000k SKUs
  16. 16. “If traditional retailers hope to survive, they must embrace omni-channel retailing and also transform the one big feature internet retailers lack - stores - from a liability into an asset” Darrell Rigby “The Future of Shopping” Harvard Business Review
  17. 17. HUB & SPOKE deliveries sent out next day on separate delivery route
  18. 18. HUB & SPOKE deliveries sent out next day on separate delivery route
  19. 19. HUB & SPOKE 10+ miles A B Hub and spoke is the only cost effective way of delivering 10+ miles A B
  20. 20. POINT TO POINT <10 miles B Point-to-point is cost effective over shorter distances A
  21. 21. HUB & SPOKE 97% Courier, Express & Parcel Market
  22. 22. POINT TO POINT 3% Courier, Express & Parcel Market +2,987 more!
  23. 23. POINT TO POINT
  24. 24. ‘PAYPAL FOR AWESOME DELIVERY’ Shutl is a branded option offered within checkout alongside existing fulfillment methods
  25. 25. ‘PAYPAL FOR AWESOME DELIVERY’ Shutl takes retailer data, returns price & promise for world’s fastest most convenient delivery
  26. 26. ‘PAYPAL FOR AWESOME DELIVERY’ Available 24/7 & can be offered for similar price to standard delivery
  27. 27. Shutl generates a quote from each relevant carrier within platform Optimum picked based on price & quality rating SHOP ££ £££ £ ££ £ £
  28. 28. On checkout, delivery sent via API into chosen carrier’s transportation system Courier collects from nearest store and delivers to shopper SHOP ££
  29. 29. GPS TRACKING COMES STANDARD Shutl takes GPS from courier in real-time and serves up tracking page
  30. 30. Delivery status updated in real-time, performance compared against SLA & carrier quality rating updated Better performing carriers get more deliveries & can demand higher prices
  31. 31. FEEDBACK Shutl sends feedback email to consumer seconds after they have received delivery asking to rate qualitative aspects of experience
  32. 32. FEEDBACK Feedback streamed unedited to shutl.co.uk/feedback & facebook
  33. 33. WHY SHUTL? 1. DELIGHT 2. CONVERT 3. COMPETE 73 NPS
  34. 34. +300% NPS. 23% of Shutlers would not otherwise have purchased that session +30-100% typically WHAT ARE THE RESULTS?
  35. 35. 5 Branding Guidelines Black on white Reverse (white) on darker tones red on white red on lighter tones Shutl Main Red: Pantone 485 C C0 M100Y99 K4 R208 G31 B40 HEX D01F28 Shutl Black: Pantone BLACK C0 M0Y0 K0100 Please note: The black logo should never appear on in any ‘dark’ colour background. Shutl Accent Red: Pantone 484 C C0 M100Y99 K4 R208 G31 B40 HEX D01F28 Shutl Accent Grey: Pantone BLACK C0 M0Y0 K70 @ 70% Rich and Influential 8.2% vs 3.6% Young and Liberal 43.9% vs 8.5% Young singles Degree level education Ethical products Succesful Substantial Wealth Luxury Items 2.3x 5x Demographics: over-indexing
  36. 36. 5 Branding Guidelines Black on white Reverse (white) on darker tones red on white red on lighter tones Shutl Main Red: Pantone 485 C C0 M100Y99 K4 R208 G31 B40 HEX D01F28 Shutl Black: Pantone BLACK C0 M0Y0 K0100 Please note: The black logo should never appear on in any ‘dark’ colour background. Shutl Accent Red: Pantone 484 C C0 M100Y99 K4 R208 G31 B40 HEX D01F28 Shutl Accent Grey: Pantone BLACK C0 M0Y0 K70 @ 70% Most coveted by marketeers as highest spending demographic The hardest to reach, and have the highest Cost Per Acquisition Demographics: over-indexing
  37. 37. “SAME DAY” DELIVERY SPACE IS HEATING UP...
  38. 38. “SAME DAY” DELIVERY SPACE IS HEATING UP...
  39. 39. ~53m Towns Aberdeen Basildon Basingstoke Bath Belfast Birmingham Blackpool Bolton Brighton Bournemouth Bristol Cambridge Canterbury Cardiff Chelmsford Cheltenham Chester Colchester Crawley Darlington Derby Dudley Dundee Durham Edinburgh Exeter Gateshead Glasgow Gloucester Gillingham Guildford Harrogate Huddesfield Hull Ilford Ipswich Lakeside Leeds Leicester Lincoln Liverpool Livingstone London Luton Maidstone Middlesbrough Milton Keynes Manchester Newcastle Newport Norwich Northampton Nottingham Oxford Peterborough Portsmouth Plymouth Preston Reading Rotherham Sheffield Shrewsbury Slough Southampton Southend Swindon Stafford Stirling Sunderland Swansea Swindon Warrington Wigan Wolverhampton York % UK POPULATION 85% LIVE
  40. 40. LAUNCHING Metro Chicago New York San Francisco Atlanta Boston Dallas Denver Detroit Houston Los Angeles Miami Minneapolis Philadelphia Phoenix San Diego Seattle Tampa Washington DC Montreal Toronto Pop (m) 10 19 4 4 5 7 3 4 6 13 6 3 6 4 3 4 3 6 4 6 117m 400+ towns < 100k
  41. 41. DO WE REALLY NEED SAME DAY/ HOUR DELIVERY?
  42. 42. DO WE REALLY NEED SAME DAY/ HOUR DELIVERY?
  43. 43. QUESTIONS? TOM ALLASON FOUNDER & CEO tom@shutl.com www.shutl.com

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