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Dancing App Stores - Android Open 2011

The document discusses the many Android app stores that exist, including major ones like the Google Play Store and Amazon App Store, as well as smaller niche stores. It describes the author's experiences submitting their apps K-9 Mail and Kaiten Mail to different stores. Key challenges included long review times, limited statistics and support, and low sales on some stores. The author argues submitting apps to multiple stores can increase revenues but requires managing different processes and policies across each store.

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Dancing App Stores


   Jesse Vincent
   @obra
   jesse@bestpractical.com
Wednesday, October 19, 11
Dancing App Stores?



Wednesday, October 19, 11
“That company in
                 Brooklyn is so hip they
                 have dancing app stores
                    on their website”

Wednesday, October 19, 11
Wednesday, October 19, 11
There are many, many
                       Android App Stores


Wednesday, October 19, 11
(not quite as many
                              app stores as
                            dancing hamsters)

Wednesday, October 19, 11
I almost called
                               this talk...


Wednesday, October 19, 11
88 Lines About
                            44 App Stores


Wednesday, October 19, 11
If I spent 20 seconds
                    on each Android App
                    Store, this talk would
                         run over time

Wednesday, October 19, 11
Wednesday, October 19, 11
Wednesday, October 19, 11
Wednesday, October 19, 11
http://amazon.com/appstore            http://www.appitalism.com                  http://yaam.mobi
         http://andappstore.com                http://www.applanet.net                    https://bloomworlds.com
         http://android.pdassi.de              http://www.camangimarket.com               https://market.android.com
         http://andspot.com                    http://www.docomo-market.info              https://marketplace.cisco.com/apphq
         http://appoke.com                     http://www.eoemarket.com                   https://nookdeveloper.barnesandnoble.com
         http://apps.fasmicro.net              http://www.explorepda.com/products.php?    http://f-droid.org
         http://appslib.com                    OS=Android                                 http://m.sonyericsson.com/playnow
         http://m.djuzz.com                    http://www.fastapp.com                     http://www1.orange.co.uk/entertainment/
         http://market.android.com             http://www.getjar.com                      OrangeWorld
         http://mjelly.com/apps/tags/android   http://www.goapk.com                       http://mobile.optuszoo.com.au/cocoon
         http://mplayit.com                    http://www.handango.com                    http://www.nexva.com
         http://open.app.qq.com                http://www.handster.com                    http://emocion.movistar.es/mstore
         http://promo.appcity.com              http://www.maopao.com                      http://www.ubi-nuri.com
         http://sc.hiapk.com/himarket          http://www.mobango.com                     http://www.mmarket.com
         http://slideme.org                    http://www.mobihand.com                    http://hyper.biz.tr/
         http://soc.io                         http://www.mobile2day.com                  http://mikandi.com
         http://store.handmark.com             http://www.mobileapps.com                  http://www.lgworld.com/web.gateway.dev
         http://storeoid.com                   http://www.mobiles24.com                   http://www.insydemarket.com
         http://wandoujia.com                  http://www.mobspot.com                     http://www.esdn.ws
         http://www.airtel.in/apps             http://www.motorola.com/Consumers/US-EN/   http://droydmarket.com
                                               SHOP4APPS/US-EN                            http://blapkmarket.com
         http://www.androidpit.com
                                               http://www.nduoa.com                       http://www.appstorehq.com
         http://www.androlib.com
                                               http://www.nn4d.com/appwarehouse           http://www.apptown.com/Add_App.html
         http://www.apktop.com
                                               http://www.pocketgear.com                  http://www.92apk.com
         http://www.appchina.com
                                               http://www.samsungapps.com
         http://www.appia.com
                                               http://www.whiteapp.com




Wednesday, October 19, 11
(73)



Wednesday, October 19, 11
(Yes, I left out a
                               screenshot
                             so the grid fit)


Wednesday, October 19, 11
Some markets are for
                         specific places


Wednesday, October 19, 11
Some are for specific
                           types of apps


Wednesday, October 19, 11
Some are tied to a
                carrier or manufacturer


Wednesday, October 19, 11
Some are tied to a
                            free software ethos


Wednesday, October 19, 11
I am an Android
                                hobbyist


Wednesday, October 19, 11
K-9 is my
                             open source
                            hobby project


Wednesday, October 19, 11
K-9 Mail




Wednesday, October 19, 11
4-5 active committers



Wednesday, October 19, 11
4 Google Summer of
                           Code students


Wednesday, October 19, 11
There are around a
                     dozen forks of K-9 on
                      the Android Market


Wednesday, October 19, 11
...like Kaiten Mail



Wednesday, October 19, 11
Kaiten Mail is my
                              commercial
                             hobby project


Wednesday, October 19, 11
Kaiten Mail




Wednesday, October 19, 11
Kaiten Mail




Wednesday, October 19, 11
Kaiten usually gets
                            1-2 hours of my day


Wednesday, October 19, 11
Kaiten earns
                            $5000-$6000
                             per month


Wednesday, October 19, 11
90+% of that comes
                             from the Google
                              Android Market


Wednesday, October 19, 11
My experiences so far



Wednesday, October 19, 11
Amazon App Store



Wednesday, October 19, 11
Initial Posting of K-9
                                 took weeks


Wednesday, October 19, 11
Every change needs to
                    be manually reviewed
                       and approved by
                           Amazon

Wednesday, October 19, 11
Amazon edits
                             your prose


Wednesday, October 19, 11
Amazon reserves the
                     right to discount your
                        app dramatically


Wednesday, October 19, 11
Even if they give your
                    app away free, you still
                    get 20% of list price...


Wednesday, October 19, 11
...except it looks like
                               mostly, you don’t.


Wednesday, October 19, 11
App review time is
                              unpredictable


Wednesday, October 19, 11
You can’t refund
                             unhappy users


Wednesday, October 19, 11
Stats are very limited



Wednesday, October 19, 11
There’s no provision
                             for an emergency
                                  release


Wednesday, October 19, 11
Posted Kaiten by
                        Amazon’s review
                      deadline for their App
                          Store launch

Wednesday, October 19, 11
Kaiten appeared about
                   2 weeks after the App
                       Store launched


Wednesday, October 19, 11
Initial Kaiten Mail
                            Release Price: $20


Wednesday, October 19, 11
Initial sales...



Wednesday, October 19, 11
...I had no idea.



Wednesday, October 19, 11
Amazon’s sales stats
                 were down for the first
                 2 weeks Kaiten was up


Wednesday, October 19, 11
First two weeks...



Wednesday, October 19, 11
I sold 5 copies



Wednesday, October 19, 11
I dropped the
                              price to $5


Wednesday, October 19, 11
...I put in a request that
                 Amazon drop the price
                            to $5.


Wednesday, October 19, 11
It only took them 2
                            days to approve the
                               pricing change!


Wednesday, October 19, 11
Sales picked up a bit



Wednesday, October 19, 11
I sold 28 copies in the
                       second two weeks


Wednesday, October 19, 11
Currently the #6 paid
                      communications app


Wednesday, October 19, 11
I now make
                            $100-$300/month
                              from Amazon


Wednesday, October 19, 11
Wednesday, October 19, 11
Listing Kaiten on
                            Android Market


Wednesday, October 19, 11
Sales sucked



Wednesday, October 19, 11
I sucked



Wednesday, October 19, 11
I did no marketing



Wednesday, October 19, 11
I did no advertising



Wednesday, October 19, 11
Slowly, Kaiten crept up
                         the charts


Wednesday, October 19, 11
It got into the top 100
                     communications apps


Wednesday, October 19, 11
Sales started
                            to get a lot better


Wednesday, October 19, 11
Two things made for a
                       “good” sales day


Wednesday, October 19, 11
A new release
                            improves sales


Wednesday, October 19, 11
Functionality
                            doesn’t matter


Wednesday, October 19, 11
Usually #30-40 paid
                            Communcations app


Wednesday, October 19, 11
Kaiten Mail




Wednesday, October 19, 11
Kaiten Mail




Wednesday, October 19, 11
That’s 10 days with
                              no new upload


Wednesday, October 19, 11
I did it for you guys



Wednesday, October 19, 11
Currently #56 paid
                        Communications app


Wednesday, October 19, 11
Tomorrow, time
                            for a new upload


Wednesday, October 19, 11
Good, recent reviews
                          improve sales


Wednesday, October 19, 11
★★★★★
                            ★★★★★
                            ★★★★★
                               =
                             SALES

Wednesday, October 19, 11
★★★★★
                            ★★★★★
                            ★★★★★
                                =
                             SADNESS

Wednesday, October 19, 11
Reviews with
                            comments matter


Wednesday, October 19, 11
Past a certain point,
                               average rating
                              doesn’t matter


Wednesday, October 19, 11
AndroidPIT



Wednesday, October 19, 11
2nd tier App Market



Wednesday, October 19, 11
They pay, but not
                            as fast as Google


Wednesday, October 19, 11
They approached me
                        for a paid promotion
                            in September


Wednesday, October 19, 11
For EUR1000, they’d
                    advertise Kaiten in
                 their weekly newsletter


Wednesday, October 19, 11
They asked to discount
                   Kaiten from $5 to $3


Wednesday, October 19, 11
Lots of people bought
                       Kaiten during the
                         promo period


Wednesday, October 19, 11
(Saw an uptick on the
                      Android Market, too)


Wednesday, October 19, 11
I made my money back
                       and then a bit


Wednesday, October 19, 11
Nothing earth-
                             shattering


Wednesday, October 19, 11
I sell a couple copies a
                       day on AndroidPIT


Wednesday, October 19, 11
They just launched a
                      second Kaiten promo


Wednesday, October 19, 11
Currently #2 paid
                   Communcations app &
                      #9 top paid app


Wednesday, October 19, 11
AndroidPIT earns me
                    around $400-$600/mo


Wednesday, October 19, 11
Motorola Shop4Apps



Wednesday, October 19, 11
Country-specific app
                              stores


Wednesday, October 19, 11
Automatic and manual
                      Vetting processes


Wednesday, October 19, 11
Even less feedback than
                         Amazon


Wednesday, October 19, 11
They used to have
                            Central- and South-
                            American app stores


Wednesday, October 19, 11
They still have a
                            Chinese app store


Wednesday, October 19, 11
I posted Kaiten with a
                        full Chinese listing


Wednesday, October 19, 11
In 3 months,
                              I’ve sold...


Wednesday, October 19, 11
...one copy



Wednesday, October 19, 11
UPDATE!
Wednesday, October 19, 11
I checked today



Wednesday, October 19, 11
I’ve now sold...



Wednesday, October 19, 11
three more copies!



Wednesday, October 19, 11
SlideME



Wednesday, October 19, 11
Others have had lots of
                  success with SlideME


Wednesday, October 19, 11
It’s the place to take
                             your NES Emulator
                             when Google pulls
                                 your account

Wednesday, October 19, 11
Their UI is awful



Wednesday, October 19, 11
Their performance is
                                awful


Wednesday, October 19, 11
Their app selection is
                               awful


Wednesday, October 19, 11
They have a weird,
                            complex “inventory”
                                  scheme


Wednesday, October 19, 11
I sell O(1) copy per
                                 week there.


Wednesday, October 19, 11
The warez scene



Wednesday, October 19, 11
Wednesday, October 19, 11
apktop



Wednesday, October 19, 11
Kaiten often ends up
                         on apktop before
                       shows up on Amazon


Wednesday, October 19, 11
Pirates are brazen



Wednesday, October 19, 11
They write for free
                              tech support


Wednesday, October 19, 11
...and then tell me they
                had pirated Kaiten, but
                bought the app because
                 the support was good

Wednesday, October 19, 11
Other app stores I’ve
                           dealt with...


Wednesday, October 19, 11
...are less awesome.



Wednesday, October 19, 11
Many don’t support
                                paid apps


Wednesday, October 19, 11
Many are operated by
                        shadowy, sketchy
                           companies


Wednesday, October 19, 11
Not all of those are
                             Mobile carriers!


Wednesday, October 19, 11
The app stores with the
                     tightest carrier
                 relationships seem to
                  be the most painful

Wednesday, October 19, 11
It took months for one
                  of them to tell me they
                  hadn’t posted my app...


Wednesday, October 19, 11
...because I was missing
                      a marketing asset


Wednesday, October 19, 11
So, what do I
                            recommend?


Wednesday, October 19, 11
A
                            a
                            s
                            s
                            a
                            a
                            S
Wednesday, October 19, 11
Android
                            app
                            store
                            submission
                            as
                            a
                            Service
Wednesday, October 19, 11
Please start
                            an AassaaS
                             company!


Wednesday, October 19, 11
I Will Pay You



Wednesday, October 19, 11
Don’t limit yourself
                              to the Google
                             Android Market


Wednesday, October 19, 11
Amazon’s going to
                             become more
                              prominent


Wednesday, October 19, 11
(I like safe predictions)



Wednesday, October 19, 11
Pick a couple more
                              markets to try


Wednesday, October 19, 11
Wednesday, October 19, 11
F/LOSS Apps only



Wednesday, October 19, 11
Based on APKtor



Wednesday, October 19, 11
Wednesday, October 19, 11
Some folks like GetJAR



Wednesday, October 19, 11
(they don’t do
                               paid apps)


Wednesday, October 19, 11
App store directories


                    • http://www.wipconnector.com/appstores/
                    • http://www.android-markets-info.com/


Wednesday, October 19, 11
Thanks!

   Jesse Vincent
   @obra
   jesse@bestpractical.com
Wednesday, October 19, 11

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