MarketingWednesday, November 16, 11               1
IntroWednesday, November 16, 11           2
Today’s Topic                   • Overview of Social Media                   • How does Facebook Marketing work?          ...
Overview of Social                                 MediaWednesday, November 16, 11                        4
Whats Social                                 Media?                     Social media provides                     the way ...
Social Media Marketing                   • Social Media Marketing (SMM) is a                             new way for organ...
What is NOT Social                                     Media?                   • Build it and they will come             ...
What is Social Media? Some says its about Content, Content,                Content!   Some say it’s about Conversation?   ...
Is Social Media a                                  Fad?Wednesday, November 16, 11                       9
Social Media works both waysWednesday, November 16, 11                                  10
Hi Shameful!Wednesday, November 16, 11                  11
Why do you need                              to be in?                          Facebook 750                        millio...
Top 5 Countries                              United States   153 075 360                               Indonesia      39 1...
Asian Top 10Wednesday, November 16, 11                  14
Why do you need                                      to be in?                   • Facebook has 11.3 million users in Mala...
is the dominant social network site                      But not in all markets               •      China               •...
Facebook vs OrkutWednesday, November 16, 11                       17
Platform                             Website                                                      Mobile                  ...
Marketing                         Facebook AdWednesday, November 16, 11                         19
Build                   • Evaluate your assets                   • What is your objective?                   • Start with ...
Engage            Publish to your            pageWednesday, November 16, 11             21
Engage                   • Post short updates and time sensitive                    • Best time 8.30 AM, 4.30PM, 12.00AM  ...
Engage           Include photos           & videosWednesday, November 16, 11            23
Amplify                   • Facebook Ads                   • Facebook Sponsored Stories                   • ContestWednesd...
BUILD                                 Build Fan Page                                  Build an App                        ...
Create a Fan Page                 Step 1               • Go to http://www.facebook.com/pages/create.php               Step...
Create PageWednesday, November 16, 11                 27
Wednesday, November 16, 11   28
Wednesday, November 16, 11   29
Wednesday, November 16, 11   30
Wednesday, November 16, 11   31
Wednesday, November 16, 11   32
FB PlacesWednesday, November 16, 11               33
Wednesday, November 16, 11   34
Wednesday, November 16, 11   35
Vanity URL                             You will need a minimum 25                                        Likes            ...
How to add a                               Welcome Tab?                                  Demo using Static HTML           ...
Static HTML                   1. Install app                   2. Edit the Welcome Tab                   3. Copy the Fan &...
Wednesday, November 16, 11   39
Wednesday, November 16, 11   40
Wednesday, November 16, 11   41
Wednesday, November 16, 11   42
Wednesday, November 16, 11   43
Wednesday, November 16, 11   44
Fan Page Tips                   • 500-1000 fan base                   • Disable commentWednesday, November 16, 11         ...
Fan Page TipsWednesday, November 16, 11                   46
NewsletterWednesday, November 16, 11                47
Wednesday, November 16, 11   48
EngageWednesday, November 16, 11            49
• Content is King!                   • Reply within 2 hours (if possible)                   • Take hostile conversation of...
AmplifyWednesday, November 16, 11             51
Create Ads                                 Demo                       www.facebook.com/ads/createWednesday, November 16, 1...
Wednesday, November 16, 11   53
Wednesday, November 16, 11   54
Wednesday, November 16, 11   55
Wednesday, November 16, 11   56
Wednesday, November 16, 11   57
Sponsored StoriesWednesday, November 16, 11                       58
Marketing TipsWednesday, November 16, 11                    59
Increasing Fan Base                                                Does not work                             http://www.fa...
1. Embed WidgetsWednesday, November 16, 11            61
2. Email invitesWednesday, November 16, 11            62
3. Signature BlockWednesday, November 16, 11      63
4. RSS Feed -                 Graffiti                     Create                     stickinessWednesday, November 16, 11 ...
5. Run contest!                      Bribery works                      best!Wednesday, November 16, 11            65
6. Run video                  campaigns                      Make product                      description                ...
Take Away                   • 3 steps to building Facebook Marketing                   • Content & Conversation           ...
@ganee                             ganee@itrain.com.my                             www.facebook.com/ganee.trainerWednesday...
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Introduction into Facebook Marketing

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A brief introduction on how Facebook Marketing works including how to create Facebook Pages & Ads. Tips on Facebook marketing to capture fans.

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Introduction into Facebook Marketing

  1. 1. MarketingWednesday, November 16, 11 1
  2. 2. IntroWednesday, November 16, 11 2
  3. 3. Today’s Topic • Overview of Social Media • How does Facebook Marketing work? • Facebook platform stack • Facebook Fan Page • How to create a Fan Page? • How to create an app for your Fan Page? • Marketing techniquesWednesday, November 16, 11 3
  4. 4. Overview of Social MediaWednesday, November 16, 11 4
  5. 5. Whats Social Media? Social media provides the way people share idea, thoughts, content & relationship online.Wednesday, November 16, 11 5
  6. 6. Social Media Marketing • Social Media Marketing (SMM) is a new way for organizations to interact and converse with their customer communities online.Wednesday, November 16, 11 6
  7. 7. What is NOT Social Media? • Build it and they will come • Using Social Media to broadcast, not to LISTEN • It’s FREE! • You have to react to each negative comment • About hard sellingWednesday, November 16, 11 7
  8. 8. What is Social Media? Some says its about Content, Content, Content! Some say it’s about Conversation? Which is right?Wednesday, November 16, 11 8
  9. 9. Is Social Media a Fad?Wednesday, November 16, 11 9
  10. 10. Social Media works both waysWednesday, November 16, 11 10
  11. 11. Hi Shameful!Wednesday, November 16, 11 11
  12. 12. Why do you need to be in? Facebook 750 million active usersWednesday, November 16, 11 12
  13. 13. Top 5 Countries United States 153 075 360 Indonesia 39 168 140 India 31 994 260 United Kingdom 29 785 640 Turkey 29 643 160Wednesday, November 16, 11 13
  14. 14. Asian Top 10Wednesday, November 16, 11 14
  15. 15. Why do you need to be in? • Facebook has 11.3 million users in Malaysia (Aug 2011) • 6 million male and 5.2 million female (Aug 2011) • Penetration of Facebook in Malaysia to population: 27.11 % (Mid 2010) • Penetration of Facebook in Malaysia to population: 40 %! (Aug 2011)Wednesday, November 16, 11 15
  16. 16. is the dominant social network site But not in all markets • China • Taiwan • Vietnam • Japan • KoreaWednesday, November 16, 11 16
  17. 17. Facebook vs OrkutWednesday, November 16, 11 17
  18. 18. Platform Website Mobile Apps Social Plugins Dialogs Graph API User, App, Page, Credits, Places, Ads Standards HTTP, HTML 5, JSON, OAuth, Open GraphWednesday, November 16, 11 18
  19. 19. Marketing Facebook AdWednesday, November 16, 11 19
  20. 20. Build • Evaluate your assets • What is your objective? • Start with a Page • Build fan pageWednesday, November 16, 11 20
  21. 21. Engage Publish to your pageWednesday, November 16, 11 21
  22. 22. Engage • Post short updates and time sensitive • Best time 8.30 AM, 4.30PM, 12.00AM • Use tools like • Ask questionWednesday, November 16, 11 22
  23. 23. Engage Include photos & videosWednesday, November 16, 11 23
  24. 24. Amplify • Facebook Ads • Facebook Sponsored Stories • ContestWednesday, November 16, 11 24
  25. 25. BUILD Build Fan Page Build an App Customize the Welcome Page Fan-gatingWednesday, November 16, 11 25
  26. 26. Create a Fan Page Step 1 • Go to http://www.facebook.com/pages/create.php Step 2 • Select a type that fits your need for your business/brand/product Step 3 •  Fill in the relevant information, check on the I agree to Facebook Pages Terms and click on “Get Started” button Step 4 • Done.Wednesday, November 16, 11 26
  27. 27. Create PageWednesday, November 16, 11 27
  28. 28. Wednesday, November 16, 11 28
  29. 29. Wednesday, November 16, 11 29
  30. 30. Wednesday, November 16, 11 30
  31. 31. Wednesday, November 16, 11 31
  32. 32. Wednesday, November 16, 11 32
  33. 33. FB PlacesWednesday, November 16, 11 33
  34. 34. Wednesday, November 16, 11 34
  35. 35. Wednesday, November 16, 11 35
  36. 36. Vanity URL You will need a minimum 25 Likes Instead of http://www.facebook.com/pages/GDS/ 159681524094286?sk=wall it’s better www.facebook.com/etasbihWednesday, November 16, 11 36
  37. 37. How to add a Welcome Tab? Demo using Static HTML http://www.facebook.com/apps/ application.php?id=190322544333196Wednesday, November 16, 11 37
  38. 38. Static HTML 1. Install app 2. Edit the Welcome Tab 3. Copy the Fan & Non Fan text 4. Enable default tab & control comment 5. View resultWednesday, November 16, 11 38
  39. 39. Wednesday, November 16, 11 39
  40. 40. Wednesday, November 16, 11 40
  41. 41. Wednesday, November 16, 11 41
  42. 42. Wednesday, November 16, 11 42
  43. 43. Wednesday, November 16, 11 43
  44. 44. Wednesday, November 16, 11 44
  45. 45. Fan Page Tips • 500-1000 fan base • Disable commentWednesday, November 16, 11 45
  46. 46. Fan Page TipsWednesday, November 16, 11 46
  47. 47. NewsletterWednesday, November 16, 11 47
  48. 48. Wednesday, November 16, 11 48
  49. 49. EngageWednesday, November 16, 11 49
  50. 50. • Content is King! • Reply within 2 hours (if possible) • Take hostile conversation offline • Questions • ConversationWednesday, November 16, 11 50
  51. 51. AmplifyWednesday, November 16, 11 51
  52. 52. Create Ads Demo www.facebook.com/ads/createWednesday, November 16, 11 52
  53. 53. Wednesday, November 16, 11 53
  54. 54. Wednesday, November 16, 11 54
  55. 55. Wednesday, November 16, 11 55
  56. 56. Wednesday, November 16, 11 56
  57. 57. Wednesday, November 16, 11 57
  58. 58. Sponsored StoriesWednesday, November 16, 11 58
  59. 59. Marketing TipsWednesday, November 16, 11 59
  60. 60. Increasing Fan Base Does not work http://www.facebook.com/pages/browser.phpWednesday, November 16, 11 60
  61. 61. 1. Embed WidgetsWednesday, November 16, 11 61
  62. 62. 2. Email invitesWednesday, November 16, 11 62
  63. 63. 3. Signature BlockWednesday, November 16, 11 63
  64. 64. 4. RSS Feed - Graffiti Create stickinessWednesday, November 16, 11 64
  65. 65. 5. Run contest! Bribery works best!Wednesday, November 16, 11 65
  66. 66. 6. Run video campaigns Make product description How to videos? TestimonialWednesday, November 16, 11 66
  67. 67. Take Away • 3 steps to building Facebook Marketing • Content & Conversation • Be consistent & patient • Track, experiment various approach and manage adsWednesday, November 16, 11 67
  68. 68. @ganee ganee@itrain.com.my www.facebook.com/ganee.trainerWednesday, November 16, 11 68

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