Mobile first service design

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Mobile First Service Design.
- Why do it
- What is it
- Characteristics
- Key Challenges

Published in: Technology, Business

Mobile first service design

  1. 1. Mobile First Service Design 이의정 Dano Lee CEO & FOUNDER dano@adfresca.com @nextofsearchThursday, August 16, 12
  2. 2. Last year, something profound happened...Thursday, August 16, 12
  3. 3. Thursday, August 16, 12
  4. 4. Thursday, August 16, 12
  5. 5. Thursday, August 16, 12
  6. 6. Smart Devices are a new PCThursday, August 16, 12
  7. 7. Thursday, August 16, 12
  8. 8. Thursday, August 16, 12
  9. 9. Thursday, August 16, 12
  10. 10. Thursday, August 16, 12
  11. 11. What is Mobile First?Thursday, August 16, 12
  12. 12. Thursday, August 16, 12
  13. 13. Business-To-Customer • Path (모바일 SNS) • Instagram (모바일 사진 공유 서비스) • Foursquare (위치 기반 SNS, 웹에선 존재감 거의 없음) • Flipboard (아이폰, 아이패드용 뉴스 신디케이션 앱) • Zite (뉴스 신디케이션 앱) • Pulse (뉴스 신디케이션 서비스) • Square (모바일 결제) • LevelUp/Dwolla (모바일 결제) • Rovio (앵그리버드로 유명한 모바일 게임 개발) • ZeptoLabs (Cut The Rope, 모바일 게임 개발) • Halfbrick (Fruit Ninja, 모바일 게임) • RunKeeper (운동 관리) • Lookout Security (보안) • Dolphin HD Browser (브라우저)Thursday, August 16, 12
  14. 14. Back-end • Flurry (분석 서비스) • Appcelerator (프레임워크) • StackMob/Parse/Kinvey (모바일 클라우드 서비스) • appMobi (프레임워크) • Sencha (프레임워크) • Geoloqi (백그라운드 위치 서비스 플랫폼) • Localytics (스마트폰 앱 분석) • Crashlytics (앱 테스트) • DeviceAnywhere (모바일 앱 라이프 사이클 관리) • PlayHaven/Apsalar (모바일 마케팅 툴) • Zipline Games (Moai, 루아 프로그래밍 언어가 내장된 게 임 클라우드 서비스)Thursday, August 16, 12
  15. 15. Think Beyond AppThursday, August 16, 12
  16. 16. Thursday, August 16, 12
  17. 17. Personal Device Location-awareness Characteristics More Inputs of Mobile Instantaneousness Mobile and Fixed Always connected? 24x7Thursday, August 16, 12
  18. 18. Various Sensors Audio Video and Image Dual Cameras Gyroscope Digital Compass Proximity Sensor Light Sensor Touch Screen GPS NFC EtcThursday, August 16, 12
  19. 19. Thursday, August 16, 12
  20. 20. Why Mobile First?Thursday, August 16, 12
  21. 21. Business ViewpointThursday, August 16, 12
  22. 22. Service DesignThursday, August 16, 12
  23. 23. Graceful Degradation versus Progressive EnhancementThursday, August 16, 12
  24. 24. vsThursday, August 16, 12
  25. 25. Key Challenges Identity Privacy Cumbersome input? Small Screen? Focus on the Key FeaturesThursday, August 16, 12
  26. 26. Discussion: User LoginThursday, August 16, 12
  27. 27. User Login • 전화번호 • Phone number • Email/password • id/password • Social Login (Facebook, Twitter, etc) • Unique Device IDThursday, August 16, 12
  28. 28. Create Unique ValueThursday, August 16, 12
  29. 29. 우린 아무것도 모른다. 가설만 있을 뿐 가설은 반드시 실험으로 검증하라 실험은 full version으로 하는 게 아니다 Minimum Viable ProductThursday, August 16, 12
  30. 30. Thursday, August 16, 12
  31. 31. Thank You! 이의정 Dano Lee CEO & FOUNDER dano@adfresca.com @nextofsearchThursday, August 16, 12

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