This document discusses Oracle Business Analytics and how it can help with gaining actionable insights from multiple data sources, predicting outcomes through advanced analytics and machine learning, and speeding time to value by deploying in the cloud, on mobile, and in-memory systems. It focuses on how Oracle Business Analytics can help modernize marketing by enabling marketers to unify disparate data sources, boost conversion rates by targeting the right customers, and allow CEOs to focus on ROI by attributing revenue and gaining strategic insights more quickly.

1. THE STAKES
THE OBSTACLES
THE ANALYTICS ADVANTAGE
THE BUSINESS IMPACT
ORACLE BUSINESS ANALYTICS
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Gain actionable insight by visualizing, enriching, and discovering click
streams, social sentiment, and sales behavior from multiple sources.
GAIN ACTIONABLE INSIGHT
Predict outcomes and prescribe personal recommendations
by leveraging advanced analytics and machine learning.
PREDICT OUTCOMES
Speed time to value by deploying in the cloud, on mobile,
and in-memory.
SPEED TIME TO VALUE
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Modernize
Marketing with
Digital Insight
92% of CMOs want to be data-driven
in how they quantify value.
Aggregate marketing data
sources to discover insights
and target the right customers.
Convert more leads by targeting
the right customers the right way
with the right content.
75% of CEOs want their CMOs
to become 100% ROI-focused.
Give customers relevant, individualized,
experiences with real-time personalization
and cross-channel interaction.
Quickly adapt to customer needs and
preferences for your products and services.
Attribute revenue with customizable
metrics and visual analysis to gain
strategic insight more quickly.
Intelligently map marketing’s
contribution to key conversion metrics.
Use Oracle Business Analytics to get relevant, real-time, role-based
marketing analytics to measure and shape marketing’s contribution
to customer growth, awareness, and advocacy.
CMOs Need Data
Unify Data
Boost Conversion Rates
CEOs Want ROI
Engage Customers
Adapt Faster
CUSTOMERS
SEEK SEAMLESS
EXPERIENCE
85% of marketers say consumer data
is unavailable spread across multiple
sources or altogether unavailable.
Marketing technology and big data landscape
are expanding, but digital marketing skills
are scarce.
Only 32% of available or requested
marketing analytics are used to
drive marketers’ decisions.
Disparate Data Sources Technology Complexity Inability to Decide with Data
Analyze Performance
Measure Marketing
Contribution