This document discusses Oracle Business Analytics and how it can help with gaining actionable insights from multiple data sources, predicting outcomes through advanced analytics and machine learning, and speeding time to value by deploying in the cloud, on mobile, and in-memory systems. It focuses on how Oracle Business Analytics can help modernize marketing by enabling marketers to unify disparate data sources, boost conversion rates by targeting the right customers, and allow CEOs to focus on ROI by attributing revenue and gaining strategic insights more quickly.