social media

1. SOCIAL MEDIA

2. WHERE DID SOCIAL NETWORKING COME
FROM
• Phone phreaking era
• Social Networking Concept Was Started in the
Year 1979 with the introduction of Bulletin
Board System.
• In 1980 Tim Berners Lee Developed Enquire
For CERN.
• In Year 1988 Internet Relay Chart Function
introduced.

3. NOW TIME TO BIRTH OF SOCIAL
NETWORKS
• In 1997 AOL instant messenger launched(70
Million user in north America).
• In the Same Year Six Degree is Recognized as
First Social Networking Site.
• In 2002 Friendster launched( 3 million user
when it firstly launched).

4. CONTI…
• In the year 2004 Flickr was launched (6 billion
image as August 2011).
• Same year 2004 Facebook launched (41% of US
population has account on facebook).
• In 2005 three Different Social Sites Come Up With
New Different Ideas.
a) Bebo
b) Ning
c) Youtube

5. CONTI…
• Now Time of 2006 Come When Twitter Was
Launched.
• In 2009 Foursquare Launched.
• Finally Time of 2011 Comes When Google+
Launched(it reaches 10 million user just in 2
week after launch).

6. TOP SOCIAL NETWORKING SITE(2012)
Website Visit Share
• Facebook 63.02%
• YouTube 19.97%
• Twitter 1.53%
• Yahoo! Answers 1.01%
• Pinterest.com 0.98%
• Linkedin 0.8 %
• Tagged 0.70%
• Google+ 0.43%
• MySpace 0.39%
• Yelp 0.37%

7. LATEST TRENDS
• Social Mobile
• Socialization of search
• Geo-targeting of Social Media Marketing
• Social Commerce
• Social Gaming
• Social Magazine Super Blogs
• Global Micro Niche Business

8. CHALLENGES TO OVERCOME
• Privacy
• Transparency
• Diversity
• Business Integration
• Convergence
• Relationships
• ROI