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E commerce mod4
1.
E-Commerce: Fundamentals and Applications
2.
_______________________________________________________________________________________________________________ E-Commerce: Fundamentals and
Applications 2 Wiley and the book authors, 2001 OUTLINE Electronic commerce and physical commerce The DIGITAL phenomenon Looking at e-commerce from different perspectives Different types of e-commerce Examples of the types of e-commerce Some e-commerce scenarios Effect of e-commerce Advantages of e-commerce Myths about e-commerce development and implementation System model of this book
3.
_______________________________________________________________________________________________________________ E-Commerce: Fundamentals and
Applications 3 Wiley and the book authors, 2001 TYPES OF COMMERCE Commerce Electronic Commerce Physical or Traditional Commerce Internet Commerce Business focused e-commerce Consumer focused e-commerce
4.
_______________________________________________________________________________________________________________ E-Commerce: Fundamentals and
Applications 4 Wiley and the book authors, 2001 DIGITAL PHENOMENON What do you think? What are the drivers of e-commerce? Data networks Intense competition Globalization Information age Technologies Automation Low cost high quality products/services DIGITAL
5.
_______________________________________________________________________________________________________________ E-Commerce: Fundamentals and
Applications 5 Wiley and the book authors, 2001 E-COMMERCE FROM DIFFERENT PERSPECTIVES Three layer models for e-commerce (e.g. Zwass’s model). E-business: a wider perspective than e- commerce. E-commerce improves the value chain. E-commerce provides an effective tool for building, managing and enhancing these relationships.
6.
_______________________________________________________________________________________________________________ E-Commerce: Fundamentals and
Applications 6 Wiley and the book authors, 2001 DIFFERENT TYPES OF E-COMMERCE Business (organization) Customer (individual) Business (organization) Customer (individual) B2C (e.g Amazon) C2B (e.g Priceline) C2C (e.g eBay) B2B (e.g TPN)
7.
_______________________________________________________________________________________________________________ E-Commerce: Fundamentals and
Applications 7 Wiley and the book authors, 2001 EXAMPLES B2C: www.amazon.com C2C: www.eBay.com B2B: www.tpn.com C2B: www.priceline.com Let’s visit these web sites in turn and discuss its features.
8.
_______________________________________________________________________________________________________________ E-Commerce: Fundamentals and
Applications 8 Wiley and the book authors, 2001 E-COMMERCE SCENARIOS Retailing Servicing Publishing Supply chain management Discussion: How are they changing?
9.
_______________________________________________________________________________________________________________ E-Commerce: Fundamentals and
Applications 9 Wiley and the book authors, 2001 WHAT ARE THE ADVANTAGES OF E-COMMERCE? To consumers (think about the consumer buying process: search, evaluate and execute): To businesses (think about the common objective of every business):
10.
_______________________________________________________________________________________________________________ E-Commerce: Fundamentals and
Applications 10 Wiley and the book authors, 2001 DISCUSSION How should different departments participate in an e-commerce project? Management Marketing Production Finance Procurement Customer support
11.
_______________________________________________________________________________________________________________ E-Commerce: Fundamentals and
Applications 11 Wiley and the book authors, 2001 TRANSFORMATION OF A COMPARTMENTALIZED ORGANIZATION INTO INTEGRATED ORGANIZATION Management Production Department Finance Department Marketing Department Personnel Department Management Production Marketing Finance Personnel
12.
_______________________________________________________________________________________________________________ E-Commerce: Fundamentals and
Applications 12 Wiley and the book authors, 2001 THREE-TIER TECHNICAL MODEL Client side Service system Backend system Server side
13.
_______________________________________________________________________________________________________________ E-Commerce: Fundamentals and
Applications 13 Wiley and the book authors, 2001 ARCHITECTURE OF WEB-BASED E- COMMERCE SYSTEM Backend system Firewall Internet Server side Intranet (Secure) Web Server Application Server Database Service system Client side
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