10. 4,000 150,000
3,000 112,500
2,000 75,000
1,000 37,500
0 0
Engagement Start Engagement End Engagement Start Engagement End
Subscribers Impressions
Totals are accurate; graph for illustration only
EMAIL LIST DEVELOPMENT
13. TO SUPPORT RESULTS AND ROI:
CONTESTS AND QUIZZES TRADE AND CONSUMER
MICROSITES ADVERTISING
WIDGETS PRODUCT IDENTITY
BANNERS/BADGES MEDIA PLANNING
TWITTER ACCOUNTS KEYWORD DEVELOPMENT
FACEBOOK PAGES CONSUMER AND B2B RESEARCH
EMAIL BLASTS FACEBOOK PROGRAMMING
BLOG TOURS BLOG AND TWITTER FEEDS
TWIBBONS BLOG CREATION
VIDEO PUBLICITY
ISSUU EXCERPTS AUTHOR TRAINING
EVENT MARKETING WALLPAPER
BLOG AND FORUM POSTS IPHONE APPS
NEWSLETTERS
TWITPITCHES
WEBINARS
POINT OF PURCHASE