SlideShare a Scribd company logo
1 of 22
WHAT IS THE
FUTURE OF
AUTOMATED
TRADING?

@FrankAddante	
  
WE’RE NOT
THAT
BRILLIANT
THIS HAS BEEN DONE BEFORE
                                 FINANCE	
     TRAVEL	
     RETAIL	
     ADVERTISING	
  



             Premium	
                                                          NEXT	
  
AUTOMATION




             Mid	
  Market	
                                                    N O W	
  




             Remnant	
                                                    2007	
  -­‐	
  2012	
  
M I S S I O N	
  


     

 AUTOMATE
 BUYING &
SELLING OF
ADVERTISING"
Agency2Publisher	
  
DON’T	
  
	
  BE	
  EVIL	
  
PUBLISHER MARKET HIGHLY FRAGMENTED
                                                                                                                    comScore	
  6-­‐25	
  
                                                                                                                                     Total	
  Display	
  Ad	
      Share	
  of	
  
                                                                         Rank	
   Publisher	
                                       Impressions	
  (MM)	
         Display	
  Ads	
  
                                                                             6	
   Glam	
  Media	
                                           7,694	
                  1.7%	
  
                                                                             7	
   ESPN	
                                                    5,520	
                  1.3%	
  
          3	
  Major	
  Segments	
                                           8	
   Turner	
  Digital	
                                       5,375	
                  1.2%	
  
                                                                             9	
   eBay	
                                                    4,505	
                  1.0%	
  
                                                                           10	
   Amazon	
  Sites	
                                          4,108	
                  0.9%	
  
                                                                           11	
   Viacom	
  Digital	
                                        3,536	
                  0.8%	
  
                                                                           12	
   Weather	
  Channel,	
  The	
                               2,205	
                  0.5%	
  
                                                                           13	
   CBS	
  Interac[ve	
                                        2,142	
                  0.5%	
  
                                                                           14	
   New	
  York	
  Times	
  Network	
                          1,997	
                  0.5%	
  
                                                                           15	
   Ganne^	
  Sites	
                                          1,951	
                  0.4%	
  
                                                                           16	
   Fox	
  News	
  Digital	
  Network	
                        1,912	
                  0.4%	
  
        Facebook	
  
                                              comScore	
  6-­‐1000	
       17	
   DRUDGEREPORT.COM	
                                         1,874	
                  0.4%	
  
                                                                           18	
   Comcast	
  Corpora[on	
                                    1,779	
                  0.4%	
  
                                                                           19	
   PANDORA.COM	
                                              1,555	
                  0.4%	
  
                                                                           20	
   NFL	
  Internet	
  Group	
                                 1,522	
                  0.3%	
  
                                                                           21	
   Mevio	
  Network	
                                         1,516	
                  0.3%	
  
                                                                           22	
   WildTangent	
  Media	
                                     1,467	
                  0.3%	
  
   Yahoo!	
                                                                23	
   MEDIATAKEOUT.COM	
                                         1,371	
                  0.3%	
  
                                                                           24	
   TAGGED.COM	
                                               1,353	
                  0.3%	
  
                                                                           25	
   Com	
  Enterprises	
  Inc.	
                               1,281	
                  0.3%	
  


                                       Long	
  Tail	
  (mostly	
  
                                              Google)	
  
MicrosoE	
  
                             AOL	
  
                Google	
  
SOLUTION: EASY, SAFE ACCESS @ SCALE
IT’S ALL AUTOMATION

                          RTB



                          DSP
 DON’T	
  
focus on acronyms
                          SSP


                          PMP
MAKE IT EASIER TO SPEND IN DIGITAL


                           Premium



       DO	
  
   automate                Non-
                           Guaranteed

      all
   inventory
                           Remnant
automation         no control




GPS DOESN’T DRIVE YOUR CAR FOR YOU
COMPUTERS SCARED PEOPLE


      C:> HUMAN:
      I WILL REPLACE
      YOU
THEY DIDN’T REPLACE PEOPLE
COMPUTERS NEED PEOPLE
NOT NEW: JUST BETTER, FASTER CHEAPER




      RTB                    HTTP




                           COMPUTER
    PRIVATE
                           ENFORCED
  MARKETPLACES
                         SELLING RULES
A MORE POWERFUL WORLD



                      BIG             ALGO-
                                              197,000 DECISIONS
3 PETABYTES DATA      DATA           RITHMS
                                              PER AD

650 MILLION UVS                               1 MILLION TIMES
                                              PER SECOND
                             REAL TIME
                               CLOUD



                        16,000 CPU CORES
                   40+ GIGABITS DATA / SECOND
NEXT:   GET TECH OUT OF THE MIDDLE
AND GET BUYER & SELLER TOGETHER




           DEAL ID"




        TECH UNDERNEATH
SUMMARY: AUTOMATION IS HAPPENING


                            acronym
                           confusion
WE’VE SEEN THIS STORY BEFORE
               WE’RE NOT THAT BRILLIANT
                                 FINANCE	
     TRAVEL	
     RETAIL	
     ADVERTISING	
  



             Premium	
                                                          NEXT	
  
AUTOMATION




             Mid	
  Market	
                                                    N O W	
  




             Remnant	
                                                    2007	
  -­‐	
  2012	
  
@FrankAddante



REAL TIME TRADING




# 1	
   R E A C H	
   P L A T F O R M	
   A S	
   M E A S U R E D	
   B Y	
   C O M S C O R E	
  

More Related Content

What's hot

Marketresearchcoverpage 110614005815-phpapp02[2]
Marketresearchcoverpage 110614005815-phpapp02[2]Marketresearchcoverpage 110614005815-phpapp02[2]
Marketresearchcoverpage 110614005815-phpapp02[2]
Shigeru Kishikawa
 
Video Ad Network
Video Ad NetworkVideo Ad Network
Video Ad Network
NAMP_Media
 
ApresentaçãO ConferêNcia Santander
ApresentaçãO ConferêNcia SantanderApresentaçãO ConferêNcia Santander
ApresentaçãO ConferêNcia Santander
TIM RI
 
ApresentaçãO ConferêNcia Deutsche Bank
ApresentaçãO ConferêNcia Deutsche BankApresentaçãO ConferêNcia Deutsche Bank
ApresentaçãO ConferêNcia Deutsche Bank
TIM RI
 
Blastoff Facts
Blastoff FactsBlastoff Facts
Blastoff Facts
dparsonsaz
 

What's hot (20)

Social Media ROI for Publishers
Social Media ROI for PublishersSocial Media ROI for Publishers
Social Media ROI for Publishers
 
Tarik Fawzi, AEneas #Maduk
Tarik Fawzi, AEneas #MadukTarik Fawzi, AEneas #Maduk
Tarik Fawzi, AEneas #Maduk
 
2010.gada Latvijas mediju reklāmas tirgus prognozes
2010.gada Latvijas mediju reklāmas tirgus prognozes2010.gada Latvijas mediju reklāmas tirgus prognozes
2010.gada Latvijas mediju reklāmas tirgus prognozes
 
Marketresearchcoverpage 110614005815-phpapp02[2]
Marketresearchcoverpage 110614005815-phpapp02[2]Marketresearchcoverpage 110614005815-phpapp02[2]
Marketresearchcoverpage 110614005815-phpapp02[2]
 
VIVO - Apresentation of 1st Quarter 2009 Results
VIVO - Apresentation of 1st Quarter 2009 ResultsVIVO - Apresentation of 1st Quarter 2009 Results
VIVO - Apresentation of 1st Quarter 2009 Results
 
VIVO - Apresentation of 3rd Quarter 2007 Results
VIVO - Apresentation of 3rd Quarter 2007 ResultsVIVO - Apresentation of 3rd Quarter 2007 Results
VIVO - Apresentation of 3rd Quarter 2007 Results
 
CBS qr3q 02
CBS qr3q 02CBS qr3q 02
CBS qr3q 02
 
Jubilee Debate: The Queen & The Monarchy: King's College and Ipsos MORI
Jubilee Debate: The Queen & The Monarchy: King's College and Ipsos MORIJubilee Debate: The Queen & The Monarchy: King's College and Ipsos MORI
Jubilee Debate: The Queen & The Monarchy: King's College and Ipsos MORI
 
Computaris and Ovum – Strategic Drivers for Early to Market Policy
Computaris and Ovum – Strategic Drivers for Early to Market PolicyComputaris and Ovum – Strategic Drivers for Early to Market Policy
Computaris and Ovum – Strategic Drivers for Early to Market Policy
 
Video Ad Network
Video Ad NetworkVideo Ad Network
Video Ad Network
 
CBS qr1q 05
CBS qr1q 05CBS qr1q 05
CBS qr1q 05
 
ApresentaçãO ConferêNcia Santander
ApresentaçãO ConferêNcia SantanderApresentaçãO ConferêNcia Santander
ApresentaçãO ConferêNcia Santander
 
VIVO - Apresentation of 4th Quarter 2008 Results
VIVO - Apresentation of 4th Quarter 2008 ResultsVIVO - Apresentation of 4th Quarter 2008 Results
VIVO - Apresentation of 4th Quarter 2008 Results
 
ApresentaçãO ConferêNcia Deutsche Bank
ApresentaçãO ConferêNcia Deutsche BankApresentaçãO ConferêNcia Deutsche Bank
ApresentaçãO ConferêNcia Deutsche Bank
 
CBS qr1q 02
CBS qr1q 02CBS qr1q 02
CBS qr1q 02
 
ADMA Digital Marketing Survey 2007
ADMA Digital Marketing Survey 2007ADMA Digital Marketing Survey 2007
ADMA Digital Marketing Survey 2007
 
Javeds Proteligent Sales And Marketing Plan2
Javeds Proteligent Sales And Marketing Plan2Javeds Proteligent Sales And Marketing Plan2
Javeds Proteligent Sales And Marketing Plan2
 
Blastoff Facts
Blastoff FactsBlastoff Facts
Blastoff Facts
 
CBS qr2q 01
CBS qr2q 01CBS qr2q 01
CBS qr2q 01
 
How To Make An Excellent SMS Call To Action
How To Make An Excellent SMS Call To ActionHow To Make An Excellent SMS Call To Action
How To Make An Excellent SMS Call To Action
 

Similar to Frank Addante's ATS Presentation

TIM FIber Day Presentation
TIM FIber Day PresentationTIM FIber Day Presentation
TIM FIber Day Presentation
TIM RI
 
Nielsen Online Wom Uk Presentation Key Trends For Riding The Wave Of Social...
Nielsen Online Wom Uk Presentation   Key Trends For Riding The Wave Of Social...Nielsen Online Wom Uk Presentation   Key Trends For Riding The Wave Of Social...
Nielsen Online Wom Uk Presentation Key Trends For Riding The Wave Of Social...
Victoria Alexis
 
1015 omma social eli goodman
1015 omma social eli goodman1015 omma social eli goodman
1015 omma social eli goodman
MediaPost
 
VEM Global Executive Briefing
VEM Global Executive BriefingVEM Global Executive Briefing
VEM Global Executive Briefing
VEM Global
 
The Insider Track to Mobile Marketing
The Insider Track to Mobile MarketingThe Insider Track to Mobile Marketing
The Insider Track to Mobile Marketing
InMobi
 
Omma display 1015 peter minnium
Omma display 1015 peter minniumOmma display 1015 peter minnium
Omma display 1015 peter minnium
MediaPost
 
1015 omma social eli goodman
1015 omma social eli goodman1015 omma social eli goodman
1015 omma social eli goodman
MediaPost
 

Similar to Frank Addante's ATS Presentation (20)

TIM FIber Day Presentation
TIM FIber Day PresentationTIM FIber Day Presentation
TIM FIber Day Presentation
 
Nielsen Online Wom Uk Presentation Key Trends For Riding The Wave Of Social...
Nielsen Online Wom Uk Presentation   Key Trends For Riding The Wave Of Social...Nielsen Online Wom Uk Presentation   Key Trends For Riding The Wave Of Social...
Nielsen Online Wom Uk Presentation Key Trends For Riding The Wave Of Social...
 
Digital Landscape
Digital LandscapeDigital Landscape
Digital Landscape
 
Managing brands in digital and social channels
Managing brands in digital and social channelsManaging brands in digital and social channels
Managing brands in digital and social channels
 
How Search Has Radically Changed The Way Consumers Shop For Cars Version 2.0
How Search Has Radically Changed The Way Consumers Shop For Cars Version 2.0How Search Has Radically Changed The Way Consumers Shop For Cars Version 2.0
How Search Has Radically Changed The Way Consumers Shop For Cars Version 2.0
 
1015 omma social eli goodman
1015 omma social eli goodman1015 omma social eli goodman
1015 omma social eli goodman
 
VEM Global Executive Briefing
VEM Global Executive BriefingVEM Global Executive Briefing
VEM Global Executive Briefing
 
The Insider Track to Mobile Marketing
The Insider Track to Mobile MarketingThe Insider Track to Mobile Marketing
The Insider Track to Mobile Marketing
 
Omma display 1015 peter minnium
Omma display 1015 peter minniumOmma display 1015 peter minnium
Omma display 1015 peter minnium
 
Overcoming challenges of implementing mobile audience measurement studies in ...
Overcoming challenges of implementing mobile audience measurement studies in ...Overcoming challenges of implementing mobile audience measurement studies in ...
Overcoming challenges of implementing mobile audience measurement studies in ...
 
HTown Day 2012 - Bob Hale
HTown Day 2012 - Bob HaleHTown Day 2012 - Bob Hale
HTown Day 2012 - Bob Hale
 
1015 omma social eli goodman
1015 omma social eli goodman1015 omma social eli goodman
1015 omma social eli goodman
 
The magic of web marketing
The magic of web marketingThe magic of web marketing
The magic of web marketing
 
The rules of mobile advertising
The rules of mobile advertisingThe rules of mobile advertising
The rules of mobile advertising
 
Commuter Direct
Commuter DirectCommuter Direct
Commuter Direct
 
2013 1ndonesia digital trend
2013 1ndonesia digital trend2013 1ndonesia digital trend
2013 1ndonesia digital trend
 
Helpdesk 2.0 : Subscribers Help Themselves. Operators Reduce Churn
Helpdesk 2.0 : Subscribers Help Themselves. Operators Reduce ChurnHelpdesk 2.0 : Subscribers Help Themselves. Operators Reduce Churn
Helpdesk 2.0 : Subscribers Help Themselves. Operators Reduce Churn
 
Webinar slides: Scale your UX Research and Convince Stakeholders with UZ Sess...
Webinar slides: Scale your UX Research and Convince Stakeholders with UZ Sess...Webinar slides: Scale your UX Research and Convince Stakeholders with UZ Sess...
Webinar slides: Scale your UX Research and Convince Stakeholders with UZ Sess...
 
Mobile Media Session: Tony Nethercutt
Mobile Media Session: Tony NethercuttMobile Media Session: Tony Nethercutt
Mobile Media Session: Tony Nethercutt
 
『英国のモバイル広告市場:ケーススタディ 』
『英国のモバイル広告市場:ケーススタディ 』『英国のモバイル広告市場:ケーススタディ 』
『英国のモバイル広告市場:ケーススタディ 』
 

Recently uploaded

Recently uploaded (20)

Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
A Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source MilvusA Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source Milvus
 
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot ModelNavi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
 

Frank Addante's ATS Presentation

  • 1. WHAT IS THE FUTURE OF AUTOMATED TRADING? @FrankAddante  
  • 3. THIS HAS BEEN DONE BEFORE FINANCE   TRAVEL   RETAIL   ADVERTISING   Premium   NEXT   AUTOMATION Mid  Market   N O W   Remnant   2007  -­‐  2012  
  • 4. M I S S I O N   
 AUTOMATE BUYING & SELLING OF ADVERTISING"
  • 6.
  • 7. DON’T    BE  EVIL  
  • 8. PUBLISHER MARKET HIGHLY FRAGMENTED comScore  6-­‐25   Total  Display  Ad   Share  of   Rank   Publisher   Impressions  (MM)   Display  Ads   6   Glam  Media   7,694   1.7%   7   ESPN   5,520   1.3%   3  Major  Segments   8   Turner  Digital   5,375   1.2%   9   eBay   4,505   1.0%   10   Amazon  Sites   4,108   0.9%   11   Viacom  Digital   3,536   0.8%   12   Weather  Channel,  The   2,205   0.5%   13   CBS  Interac[ve   2,142   0.5%   14   New  York  Times  Network   1,997   0.5%   15   Ganne^  Sites   1,951   0.4%   16   Fox  News  Digital  Network   1,912   0.4%   Facebook   comScore  6-­‐1000   17   DRUDGEREPORT.COM   1,874   0.4%   18   Comcast  Corpora[on   1,779   0.4%   19   PANDORA.COM   1,555   0.4%   20   NFL  Internet  Group   1,522   0.3%   21   Mevio  Network   1,516   0.3%   22   WildTangent  Media   1,467   0.3%   Yahoo!   23   MEDIATAKEOUT.COM   1,371   0.3%   24   TAGGED.COM   1,353   0.3%   25   Com  Enterprises  Inc.   1,281   0.3%   Long  Tail  (mostly   Google)   MicrosoE   AOL   Google  
  • 9. SOLUTION: EASY, SAFE ACCESS @ SCALE
  • 10. IT’S ALL AUTOMATION RTB DSP DON’T   focus on acronyms SSP PMP
  • 11. MAKE IT EASIER TO SPEND IN DIGITAL Premium DO   automate Non- Guaranteed all inventory Remnant
  • 12. automation no control GPS DOESN’T DRIVE YOUR CAR FOR YOU
  • 13. COMPUTERS SCARED PEOPLE C:> HUMAN: I WILL REPLACE YOU
  • 16. NOT NEW: JUST BETTER, FASTER CHEAPER RTB HTTP COMPUTER PRIVATE ENFORCED MARKETPLACES SELLING RULES
  • 17. A MORE POWERFUL WORLD BIG ALGO- 197,000 DECISIONS 3 PETABYTES DATA DATA RITHMS PER AD 650 MILLION UVS 1 MILLION TIMES PER SECOND REAL TIME CLOUD 16,000 CPU CORES 40+ GIGABITS DATA / SECOND
  • 18. NEXT: GET TECH OUT OF THE MIDDLE
  • 19. AND GET BUYER & SELLER TOGETHER DEAL ID" TECH UNDERNEATH
  • 20. SUMMARY: AUTOMATION IS HAPPENING acronym confusion
  • 21. WE’VE SEEN THIS STORY BEFORE WE’RE NOT THAT BRILLIANT FINANCE   TRAVEL   RETAIL   ADVERTISING   Premium   NEXT   AUTOMATION Mid  Market   N O W   Remnant   2007  -­‐  2012  
  • 22. @FrankAddante REAL TIME TRADING # 1   R E A C H   P L A T F O R M   A S   M E A S U R E D   B Y   C O M S C O R E