This document discusses strategies for creating viral social media campaigns. It outlines five factors that contribute to virality: having a base audience, telling a powerful story, triggering sharing through an event, making content easily shareable, and gaining media support. It argues that these factors can be practiced to increase the likelihood of a campaign going viral. Additionally, it suggests that campaigns can "rig the game" by incentivizing sharing through contests and prizes to drive more traffic. The document advocates for organizations to regularly practice their digital media strategies to get better at cultivating audiences and creating viral content.

1. “Viral” Is Not A Plan

2. Who’s this guy?
Chris Noble
Causemedia Group
@cfnoble
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3. Consulting & creative Digital & social media eBay charity auctions Blog & fundraising tools
A social purpose company whose agencies have produced over 800
campaigns in 12 years: generating billions of engagements for
brands and celebrities, and raising over $60 million for nonprofits.
Featured for Check-in For Featured for Frigidaire
Charity by Microsoft/PayPal Farmer’s Market with Holder of most widespread Leader of cause track at
Most Creative Social Good
and Fatburger/Bob’s Burgers Gowalla, Jennifer Garner & social message in 24 hrs for annual Blogworld Expo
Campaign for Twitchange
Save The Children #beatcancer
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4. Good Digital Media isn’t Luck, it’s Practice
“The more I practice, the luckier I get.”
Page 4 – Gary Player

5. Why Practice?
Lucky
Practiced

6. Mapping “Viral”: 5 Facts and a couple secrets
• Base Audience
• Powerful Story
• Trigger Event
• Easily Shareable
• Media Support
Here’s the Secret: All these can be Practiced
And one more: You can rig the game
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7. Base Audience
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8. Powerful Story
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9. Trigger Event
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10. Non-disaster triggers
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11. Easily Shareable -
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12. … And share in a way that acknowledges the base
Tell us your best
“Late to school”
Stories!
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13. Media Support
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14. The Attention Trade: Contests, Coupons and
Causes
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15. Buy The Audience??!!
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16. Practice, Practice, Practice
METHODS
Apps & Games SOCIAL GRAPH
TRAFFIC Community
Celebrity Facebook
Traditional Media Twitter
REWARD ACTION
Digital Media Pinterest
Digital Properties Email
Cause Marketing
PR
Recognition
Events
Prizing
Social Media
CULTIVATION
DRIV ERS
Social Media
Email
Direct Mail OPT-IN
Telephone NOTIFICATIONS
Facebook Fan
Twitter Follower
Email Notify
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17. Ride the Wave (but build a wave machine just in
case)
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18. Chris Noble
CEO
Chris began his career running state-level grassroots political campaigns across the US.
He took his love for building teams into the tech world where his crews developed new
products and brought them to market for over 14 years; from five guys in a garage to IPO,
and just about everything in between. At Causemedia Group he champions new products,
new partners, and new ideas.
noble@causemediagroup.com
@cfnoble
San Luis Obispo Dallas New York
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