1. The State of Social
Media Marketing in
2012

3. What Is Social Media
Marketing ...
Anyways ?!
the process of gaining traffic
or attention through social
media sites : Viral Art

4. Agree ?

5. the social Universe
is expanding !
More people on more
social networks ever before

6. No Surprise : 18-34 yr
Old Are Very Social

7. Social Networks reach 82% of
the worlds Internet Population
that’s 1.2
Billion people

8. Growth in every single
Country
total time
spent in all
regions
grew by
35+% in 2011

9. “Staying in Touch =
Engagement “
Major
factor !
So Engage
or DIE

10. The “Interest Graph”
its shifting
attention away
from Classic
Friends
Ongoing battle to Map
people’s Shared
Passions

11. The Great example
of that is
http://youtu.be/keMQasaECKM

12. The Game of Brands &
Influence

13. Active Social Media Users are
influential Online .
They also Tend to be influential
Offline :)
Influence is Shifting from Media to
Individuals.
startups are rushing to measure &
rank influencers ( Celebrities )

14. over 60% of the top 100
Brands Have Google + page

15. Dancing Matt x VISA
http://youtu.be/TVOsBVDXSzc

16. Social Networks are
becoming trusted
advisors for Brands
striking
direct
Deals

17. Companies Recognize
the Various benefits
#1
perceived
benefit is
BRAND
BUILDING

18. CMOs worldwide plan to
increase the Use of Social
Media

19. Taking Social
Action...in your
plan
Social media
listening is
now Widely
accepted as
Important

20. Social Media is Shifting
$ from Digital Spend
Budgets
are
increasi
ng year
over
year
Staff + Social ads & community platforms
are priority!

21. Measuring Via
Engagement Metrics
Liking
Friends
Followers
sharing
forwarding
retweeting

22. Marketing , PR & Customer
care are taking the lead
Collaboration
of teams
for
integration is
very important

23. Mobile Social Media
Use is in the RISE!
On the Go social Media Apps is becoming very essential
in Mobile preference

24. Social Media Impacts
Businesses

26. Convinced yet ?
Thank you :))
Thank you :))
Thank you :))
Hindrelations@Gmail.com