state of Social media marketing 2012

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state of Social media marketing 2012

  1. 1. The State of Social Media Marketing in 2012
  2. 2. What Is Social Media Marketing ... Anyways ?!the process of gaining trafficor attention through socialmedia sites : Viral Art
  3. 3. Agree ?
  4. 4. the social Universe is expanding ! More people on more social networks ever before
  5. 5. No Surprise : 18-34 yr Old Are Very Social
  6. 6. Social Networks reach 82% ofthe worlds Internet Population that’s 1.2 Billion people
  7. 7. Growth in every single Country total timespent in all regions grew by35+% in 2011
  8. 8. “Staying in Touch = Engagement “ Major factor ! So Engage or DIE
  9. 9. The “Interest Graph” its shifting attention away from Classic Friends Ongoing battle to Map people’s Shared Passions
  10. 10. The Great example of that ishttp://youtu.be/keMQasaECKM
  11. 11. The Game of Brands & Influence
  12. 12. Active Social Media Users areinfluential Online .They also Tend to be influentialOffline :)Influence is Shifting from Media toIndividuals.startups are rushing to measure &rank influencers ( Celebrities )
  13. 13. over 60% of the top 100Brands Have Google + page
  14. 14. Dancing Matt x VISA http://youtu.be/TVOsBVDXSzc
  15. 15. Social Networks are becoming trustedadvisors for Brands striking direct Deals
  16. 16. Companies Recognizethe Various benefits #1 perceived benefit is BRAND BUILDING
  17. 17. CMOs worldwide plan toincrease the Use of Social Media
  18. 18. Taking Social Action...in your planSocial medialistening is now Widely accepted as Important
  19. 19. Social Media is Shifting $ from Digital Spend Budgets areincreasi ng year over year Staff + Social ads & community platforms are priority!
  20. 20. Measuring Via Engagement Metrics Liking Friends Followers sharingforwarding retweeting
  21. 21. Marketing , PR & Customer care are taking the lead Collaboration of teams forintegration isvery important
  22. 22. Mobile Social Media Use is in the RISE!On the Go social Media Apps is becoming very essential in Mobile preference
  23. 23. Social Media Impacts Businesses
  24. 24. Convinced yet ? Thank you :)) Thank you :)) Thank you :))Hindrelations@Gmail.com

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